{"id":6546,"date":"2024-08-21T09:35:54","date_gmt":"2024-08-21T09:35:54","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=6546"},"modified":"2024-08-21T09:35:54","modified_gmt":"2024-08-21T09:35:54","slug":"rekola-expanduji-do-estonskeho-tallinnu","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=6546","title":{"rendered":"Rekola expanduj\u00ed do estonsk\u00e9ho Tallinnu"},"content":{"rendered":"

\u010cesk\u00e1 bikesharingov\u00e1 spole\u010dnost Rekola p\u0159idala k \u0161esti \u010desk\u00fdm m\u011bst\u016fm a ke slovensk\u00e9 Bratislav\u011b tak\u00e9 estonsk\u00fd Tallinn. Cestu m\u011bstem na sd\u00edlen\u00e9m r\u016f\u017eov\u00e9m rekole si obyvatel\u00e9 hlavn\u00edho m\u011bsta Estonska mohou zp\u0159\u00edjemnit od pond\u011bl\u00ed 19. srpna. 200 nov\u00fdch kol jim je k dispozici na 200 stanovi\u0161t\u00edch.<\/strong><\/p>\n

Rekola se nyn\u00ed cht\u011bj\u00ed zam\u011b\u0159it na roz\u0161\u00ed\u0159en\u00ed slu\u017eeb v zahrani\u010d\u00ed. \u201eTallinn je m\u011bsto, kde vznikl Bolt, ale i tak zde chyb\u00ed konkurence v oblasti bikesharingu s mechanick\u00fdmi koly \u2013 vlastn\u011b tu nen\u00ed v\u016fbec. Estonsko m\u00e1 p\u0159itom dokonal\u00fd e-government. Z\u00e1rove\u0148 chce z\u00edskat data a stav\u011bt na nich dal\u0161\u00ed strategii pro bikesharing v jin\u00fdch m\u011bstech a budouc\u00ed v\u00fdb\u011brov\u00e1 \u0159\u00edzen\u00ed. S t\u00edm jim um\u00edme pomoci,\u201c vysv\u011btluje expanzi V\u00edt Je\u017eek, zakladatel a \u0159editel bikesharingu Rekola.<\/p>\n

\u201eVn\u00edm\u00e1me, \u017ee je Tallinn (obdobn\u011b jako Bratislava) m\u011bsto s podobnou minulost\u00ed jako mnoh\u00e1 \u010desk\u00e1 m\u011bsta, ale \u017ee je v\u00edce progresivn\u00ed. Stav\u00ed odd\u011blenou cykloinfrastrukturu a hled\u00e1 k tomu vhodn\u00e9ho partnera. D\u00edky e-govermentu a obecn\u011b vst\u0159\u00edcn\u00e9mu p\u0159\u00edstupu Tallinnu i Estonska celkov\u011b n\u00e1m p\u0159i\u0161lo jako jednodu\u0161e ,otev\u0159iteln\u00e9‘ a zat\u00edm to na\u0161e zku\u0161enosti potvrzuj\u00ed,\u201c dod\u00e1v\u00e1 V\u00edt Je\u017eek.<\/p>\n

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Na m\u00edst\u011b bude u\u017eivatel\u016fm k dispozici m\u00edstn\u00ed koordin\u00e1tor s t\u00fdmem servisman\u016f. Pro estonsk\u00fd trh Rekola pou\u017e\u00edvaj\u00ed anglickou verzi mobiln\u00ed aplikace a webov\u00fdch str\u00e1nek a spou\u0161t\u00ed mezin\u00e1rodn\u00ed verzi soci\u00e1ln\u00edch s\u00edt\u00ed. \u201eChceme z n\u00e1s v Estonsku vybudovat love brand. Lid\u00e9 budou moci pojmenovat kola, p\u0159ipravujeme tak\u00e9 uk\u00e1zky tras, na kter\u00e9 je kolo vhodn\u00e9 pou\u017e\u00edt, a dal\u0161\u00ed komunika\u010dn\u00ed linky, na kter\u00e9 jsou na\u0161i sou\u010dasn\u00ed rekolist\u00e9 u\u017e zvykl\u00ed. Z\u00e1rove\u0148 si nech\u00e1v\u00e1me v ruk\u00e1ch p\u00e9\u010di o z\u00e1kazn\u00edky,\u201c komentuje expanzi z komunika\u010dn\u00edho hlediska Jan St\u0159echa, marketingov\u00fd \u0159editel Rekol.<\/p>\n

Pokud se otev\u0159en\u00ed Tallinnu vyda\u0159\u00ed, zam\u011b\u0159\u00ed se Rekola v dal\u0161\u00edch m\u011bs\u00edc\u00edch na oblast v Pobalt\u00ed. \u201eVid\u00edme zde voln\u00fd prostor pro bikesharing. Jak v men\u0161\u00edch estonsk\u00fdch m\u011bstech, tak i v Litv\u011b nebo Loty\u0161sku. Mnoho men\u0161\u00edch m\u011bst v zahrani\u010d\u00ed si mysl\u00ed, \u017ee bikesharing nen\u00ed pro n\u011b, vid\u00ed v\u00fdb\u011brov\u00e1 \u0159\u00edzen\u00ed za n\u011bkolik milion\u016f euro s n\u011bkolika tis\u00edci koly, kter\u00e1 prob\u00edhaj\u00ed ve velk\u00fdch m\u011bstech Evropy. P\u0159itom sd\u00edlen\u00e1 kola skv\u011ble slou\u017e\u00ed i v men\u0161\u00edch m\u011bstech. I z hlediska logistiky a fungov\u00e1n\u00ed firmy je ide\u00e1ln\u00ed m\u00edt v jednom st\u00e1tu v\u00edce m\u011bst. P\u0159esto se ale neboj\u00edme i z\u00e1padu, v\u00fdb\u011brov\u00e1 \u0159\u00edzen\u00ed sledujeme a do t\u011bch ide\u00e1ln\u00edch pro n\u00e1s se hl\u00e1s\u00edme \u2013 ned\u00e1vno t\u0159eba do jednoho v Belgii,\u201c komentuje budouc\u00ed pl\u00e1ny Je\u017eek.<\/p>\n

Od expanze si \u010desk\u00e1 bikesharingov\u00e9 spole\u010dnost slibuje stabilitu a pos\u00edlen\u00ed t\u00fdmu \u010di v\u00fdvoje, zv\u00fd\u0161en\u00ed po\u010dtu kol a \u010dasem v\u00edce pen\u011bz, kter\u00e9 by investovala do vylep\u0161en\u00ed slu\u017eeb a aplikace. Rekola nez\u016fst\u00e1vaj\u00ed pozadu ani v \u010cesku. Ned\u00e1vno spustila j\u00edzdy ve \u017d\u010f\u00e1ru nad S\u00e1zavou, kde je v provoz 50 mechanick\u00fdch a 10 elektrick\u00fdch kol. Vyhr\u00e1la v\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed v Hav\u00ed\u0159ov\u011b, kde sd\u00edlen\u00e9 j\u00edzdy za\u010dnou v b\u0159eznu 2025. A nad\u00e1le pom\u00e1h\u00e1 s osv\u011btou, \u017ee i pro men\u0161\u00ed m\u011bsta m\u016f\u017ee b\u00fdt bikesharing vhodnou mo\u017enost\u00ed.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010cesk\u00e1 bikesharingov\u00e1 spole\u010dnost Rekola p\u0159idala k \u0161esti \u010desk\u00fdm m\u011bst\u016fm a ke slovensk\u00e9 Bratislav\u011b tak\u00e9 estonsk\u00fd…<\/p>\n","protected":false},"author":2,"featured_media":6548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,3],"tags":[],"class_list":["post-6546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doprava","category-investice"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/6546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6546"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/6546\/revisions"}],"predecessor-version":[{"id":6563,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/6546\/revisions\/6563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/6548"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}