{"id":6685,"date":"2024-08-27T10:53:14","date_gmt":"2024-08-27T10:53:14","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=6685"},"modified":"2024-08-27T10:53:59","modified_gmt":"2024-08-27T10:53:59","slug":"volvo-rozjizdi-akci-volvomluvenka","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=6685","title":{"rendered":"Volvo rozj\u00ed\u017ed\u00ed akci VOLVOmluvenka"},"content":{"rendered":"

Volvo vyz\u00fdv\u00e1 rodi\u010de: doprovo\u010fte prvn\u00ed \u0161koln\u00ed den sv\u00e9 d\u011bti do \u0161koly! Pom\u016f\u017ee jim \u201eVOLVOmluvenka\u201c, kterou v\u00e1m pro zam\u011bstnavatele vystav\u00ed va\u0161e d\u011bti. Zna\u010dka k tomu nab\u00eddla \u0159adu vlastn\u00edch bezpe\u010dnostn\u00edch autoseda\u010dek a podsed\u00e1k\u016f pro d\u011bti. Z\u00e1jemci\u00a0 mohou vyu\u017e\u00edt 20 % slevy v \u010dasov\u011b omezen\u00e9 nab\u00eddce<\/strong>.<\/p>\n

S \u010d\u00edm si spojujeme prvn\u00ed \u0161koln\u00ed den? D\u011bti v\u011bt\u0161inou s nad\u0161en\u00fdm o\u010dek\u00e1v\u00e1n\u00edm, s t\u011b\u0161en\u00edm se na spolu\u017e\u00e1ky a novou t\u0159\u00eddu. Pro rodi\u010de pak b\u00fdv\u00e1 prvn\u00ed \u0161koln\u00ed den tak trochu symbolem stresu: Budeme tam v\u010das? Najde n\u00e1\u0161 prv\u0148\u00e1k svou t\u0159\u00eddu? A kam s n\u00edm po dev\u00e1t\u00e9 hodin\u011b? Proto Volvo p\u0159i\u0161lo s ideou, jak rodi\u010d\u016fm letos 2. z\u00e1\u0159\u00ed, kdy v tomto roce \u0161kola za\u010d\u00edn\u00e1, alespo\u0148 trochu ulevit od emoc\u00ed a stresu, a sn\u00ed\u017eit tak obvykl\u00e1 souvisej\u00edc\u00ed rizika.<\/span><\/span><\/span><\/p>\n

Z\u00e1\u0159\u00ed se dlouhodob\u011b vyzna\u010duje zv\u00fd\u0161en\u00fdm po\u010dtem nehod s \u00fa\u010dast\u00ed d\u011bt\u00ed v dob\u011b rann\u00ed \u0161pi\u010dky. Podle dat Centra dopravn\u00edho v\u00fdzkumu do\u0161lo v\u00a0z\u00e1\u0159\u00ed 2023 celkem k\u00a08 172 nehod\u00e1m, p\u0159i\u010dem\u017e celoro\u010dn\u00ed m\u011bs\u00ed\u010dn\u00ed pr\u016fm\u011br je 7 900. Z\u00e1rove\u0148 v tomto m\u011bs\u00edci v\u017edy v\u00fdrazn\u011b p\u0159ibude nehod, v nich\u017e figuruj\u00ed d\u011bti do 14 let, a to bu\u010f na p\u0159echodech, nebo jako spolujezdci.<\/span><\/span><\/span><\/p>\n

A pr\u00e1v\u011b rann\u00ed, zejm\u00e9na pond\u011bln\u00ed dopravn\u00ed \u0161pi\u010dka mezi sedmou a osmou hodinou, kdy rodi\u010de rozv\u00e1\u017eej\u00ed d\u011bti do \u0161kol a z\u00e1rove\u0148 posp\u00edchaj\u00ed do pr\u00e1ce, je podle Centra dopravn\u00edho v\u00fdzkumu kritick\u00fdm \u010dasem. Samy d\u011bti b\u00fdvaj\u00ed po pr\u00e1zdnin\u00e1ch trochu rozt\u011bkan\u00e9 a to posledn\u00ed, na co se soust\u0159ed\u00ed, je doprava v\u00a0okol\u00ed \u0161koly\u2026\u00a0Rodi\u010de by proto m\u011bli p\u0159ed za\u010d\u00e1tkem \u0161koln\u00edho roku mimo jin\u00e9 nau\u010dit sv\u00e9 d\u011bti pravidla bezpe\u010dn\u00e9ho pohybu a zejm\u00e9na prv\u0148\u00e1\u010dky p\u0159ipravit na samostatnou cestu do \u0161koly. <\/span><\/span><\/span><\/p>\n

\u201eCestu do \u0161koly je d\u016fle\u017eit\u00e9 s d\u011btmi napl\u00e1novat, proj\u00edt, natr\u00e9novat. Nem\u00edt pouze jednu variantu, ale variant n\u011bkolik. A to i pro p\u0159\u00edpady, \u017ee by se v okol\u00ed trasy nepl\u00e1novan\u011b n\u011bco stalo (nehoda, oprava, hav\u00e1rie) nebo se d\u011bti doprov\u00e1zely navz\u00e1jem \u010d\u00e1st cesty. Co kdyby se zasnily natolik, \u017ee zapomenou odbo\u010dit na tu jedinou nau\u010denou trasu?\u201c<\/i> \u0159\u00edk\u00e1 Mark\u00e9ta Novotn\u00e1, metodik dopravn\u00ed v\u00fdchovy T\u00fdmu silni\u010dn\u00ed bezpe\u010dnosti.<\/span><\/span><\/span><\/p>\n

Volvo Car Czech Republic (VCCR) p\u0159ich\u00e1z\u00ed s\u00a0projektem Pocit bezpe\u010d\u00ed v\u00a0den nejistoty<\/b> (2zari.cz<\/a><\/u><\/span>), kter\u00fd by m\u011bl pomoci uveden\u00e1 alarmuj\u00edc\u00ed \u010d\u00edsla nehodovosti zm\u00edrnit a rodi\u010d\u016fm umo\u017enit, aby v\u00a0tento den z\u00edskali pocit, \u017ee jsou jejich d\u011bti ve v\u011bt\u0161\u00edm bezpe\u010d\u00ed. <\/span><\/span><\/span><\/p>\n

Jedn\u00edm z c\u00edl\u016f kampan\u011b je v\u00fdzva zam\u011bstnavatel\u016fm, aby dovolili sv\u00fdm pracovn\u00edk\u016fm p\u0159ij\u00edt 2. z\u00e1\u0159\u00ed do pr\u00e1ce o n\u011bco pozd\u011bji. Firmy, kter\u00e9 se do projektu \u201eVOLVOmluvenek\u201c zapoj\u00ed, t\u00edm pom\u016f\u017eou ud\u011blat prvn\u00ed \u0161koln\u00ed den zase o n\u011bco bezpe\u010dn\u011bj\u0161\u00ed.<\/span><\/span><\/span><\/p>\n

\u201eVe Volvu jsou pro n\u00e1s lid\u00e9 na prvn\u00edm m\u00edst\u011b, a proto chceme rodi\u010d\u016fm i d\u011btem dop\u0159\u00e1t dostatek \u010dasu pro klidn\u00fd prvn\u00ed \u0161koln\u00ed den. C\u00edlem je inspirovat i dal\u0161\u00ed zam\u011bstnavatele, aby dovolili sv\u00fdm zam\u011bstnanc\u016fm p\u0159ij\u00edt 2. z\u00e1\u0159\u00ed do pr\u00e1ce o trochu pozd\u011bji, ale v klidu a bezpe\u010dn\u011b.\u201c<\/i><\/span><\/span><\/span><\/p>\n

\u0160v\u00e9dsk\u00e1 automobilka je zn\u00e1ma sv\u00fdm d\u016frazem na bezpe\u010dnost. K\u00a0jej\u00edm nejv\u00fdznamn\u011bj\u0161\u00edm po\u010din\u016fm v\u00a0t\u00e9to oblasti pat\u0159\u00ed bezesporu t\u0159\u00edbodov\u00fd bezpe\u010dnostn\u00ed p\u00e1s s\u00a0konstrukc\u00ed do \u201eV\u201c. Patent in\u017een\u00fdra Nilse Bohlina z\u00a0roku 1959, tak jak jej dnes zn\u00e1me z aut snad v\u0161ech zna\u010dek, zachr\u00e1nil p\u0159es milion lidsk\u00fdch \u017eivot\u016f.<\/span><\/span><\/span><\/p>\n

Do bezpe\u010dnostn\u00edho arzen\u00e1lu \u0161v\u00e9dsk\u00e9ho Volva pat\u0159\u00ed \u0159ada dal\u0161\u00edch vyn\u00e1lez\u016f a technick\u00fdch novinek. Automobilka do sv\u00fdch model\u016f, v\u010detn\u011b t\u011bch nejnov\u011bj\u0161\u00edch pln\u011b elektrick\u00fdch, tedy sedmim\u00edstn\u00e9ho SUV EX90 \u010di m\u011bstsk\u00e9ho crossoveru EX30, zav\u00e1d\u00ed pr\u016fb\u011b\u017en\u011b inovace, kter\u00fdmi se sna\u017e\u00ed p\u0159edch\u00e1zet dopravn\u00edm nehod\u00e1m.\u00a0Nap\u0159\u00edklad inteligentn\u00ed syst\u00e9m se speci\u00e1ln\u00edm algoritmem, kter\u00fd sleduje o\u010di \u0159idi\u010de a upozorn\u00ed jej, pokud by t\u0159eba kv\u016fli stresu nebo \u00fanav\u011b nebezpe\u010dn\u011b klesla jeho koncentrace na j\u00edzdu. Oba nov\u00e9 modely tak\u00e9 zaji\u0161\u0165uj\u00ed, aby p\u0159i vystupov\u00e1n\u00ed z auta nedo\u0161lo ke sra\u017een\u00ed proj\u00ed\u017ed\u011bj\u00edc\u00edho cyklisty.<\/span><\/span><\/span><\/p>\n

Volvo pat\u0159\u00ed k pr\u016fkopn\u00edk\u016fm v\u00fdvoje d\u011btsk\u00fdch seda\u010dek, v roce 1999 se mimo jin\u00e9 pod\u00edlelo na mezin\u00e1rodn\u00edm standardu \u00fachyt\u016f zn\u00e1m\u00e9m jako ISOFIX.\u00a0Sou\u010d\u00e1st\u00ed p\u0159\u00edstupu Volva k bezpe\u010dnosti d\u011bt\u00ed jsou testy vych\u00e1zej\u00edc\u00ed ze skute\u010dn\u00fdch situac\u00ed v silni\u010dn\u00edm provozu. V\u00fdsledkem je doporu\u010den\u00ed, aby se d\u011bti do \u010dty\u0159 let p\u0159epravovaly v\u00fdhradn\u011b v\u00a0seda\u010dk\u00e1ch orientovan\u00fdch proti sm\u011bru j\u00edzdy. Ostatn\u011b ta prvn\u00ed protism\u011brn\u011b orientovan\u00e1 seda\u010dka vznikla tak\u00e9 ve Volvu, a to ji\u017e v\u00a0roce 1972. <\/span><\/span><\/span><\/p>\n

Podle v\u00fdzkumu ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed organizovan\u00e9ho neziskovou organizac\u00ed P\u011b\u0161ky m\u011bstem, jeho\u017e se z\u00fa\u010dastnilo 1 700 respondent\u016f, by si 27 % z nich p\u0159\u00e1lo u \u0161kol bezpe\u010dn\u011bj\u0161\u00ed p\u0159echody pro chodce a pro 23 % rodi\u010d\u016f by bylo nam\u00edst\u011b omezit automobilovou dopravu v bezprost\u0159edn\u00edm okol\u00ed \u0161koly.<\/span><\/span><\/span><\/p>\n

A co je nej\u010dast\u011bj\u0161\u00ed p\u0159\u00ed\u010dinou sou\u010dasn\u00e9 nehodovosti? Odborn\u00edci se shoduj\u00ed, \u017ee nej\u010dast\u011bj\u0161\u00edm d\u016fvodem, kter\u00fd v\u00a0sou\u010dasnosti zp\u016fsobuje nejv\u00edce probl\u00e9m\u016f, je stres. A p\u0159i hektick\u00e9 rann\u00ed cest\u011b s d\u011btmi do \u0161koly m\u016f\u017ee b\u00fdt toho stresu opravdu hodn\u011b.<\/span><\/span><\/span><\/p>\n

Pr\u00e1v\u011b proto, aby jej m\u011bli rodi\u010de 2. z\u00e1\u0159\u00ed r\u00e1no co nejm\u00e9n\u011b, spou\u0161t\u00ed Volvo Car Czech Republic kampa\u0148, kterou mohou vyu\u017e\u00edt i ostatn\u00ed firmy a spole\u010dnosti. T\u011bch se do projektu zapojilo u\u017e 30 a ty dal\u0161\u00ed, kter\u00e9 se budou cht\u00edt k iniciativ\u011b p\u0159ipojit, se mohou registrovat na internetov\u00fdch str\u00e1nk\u00e1ch, kde se pak objev\u00ed i jejich logo. Volvo k tomu p\u0159ipravilo tak\u00e9 z\u00e1bavn\u00e9 omluvenky, ji\u017e zm\u00edn\u011bn\u00e9 VOLVOmluvenky, kter\u00e9 mohou rodi\u010de p\u0159in\u00e9st do pr\u00e1ce. Jejich pomysln\u00fdmi autory jsou samoz\u0159ejm\u011b d\u011bti. <\/span><\/span><\/span><\/p>\n

Zdroj: Volvo<\/strong><\/p>\n

<\/i>media@volvocars.com<\/u><\/span><\/a><\/span><\/span><\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Volvo vyz\u00fdv\u00e1 rodi\u010de: doprovo\u010fte prvn\u00ed \u0161koln\u00ed den sv\u00e9 d\u011bti do \u0161koly! Pom\u016f\u017ee jim \u201eVOLVOmluvenka\u201c, kterou…<\/p>\n","protected":false},"author":1,"featured_media":6687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,36],"tags":[],"class_list":["post-6685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akce","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/6685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6685"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/6685\/revisions"}],"predecessor-version":[{"id":6691,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/6685\/revisions\/6691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/6687"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}