{"id":689,"date":"2023-12-04T08:29:14","date_gmt":"2023-12-04T08:29:14","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=689"},"modified":"2023-12-04T08:29:14","modified_gmt":"2023-12-04T08:29:14","slug":"kb-konci-s-medialni-agenturou-omnicom","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=689","title":{"rendered":"KB kon\u010d\u00ed s medi\u00e1ln\u00ed agenturou Omnicom"},"content":{"rendered":"<p><strong>Komer\u010dn\u00ed banka bude m\u00edt od ledna 2024 novou medi\u00e1ln\u00ed agenturu. Ve dvoukolov\u00e9m tendru zv\u00edt\u011bzila\u00a0<a href=\"https:\/\/www.mediar.cz\/tema\/dentsu-aegis\/\">Dentsu<\/a>, kterou kontrakt s\u00a0Komer\u010dn\u00ed bankou z\u00edskala na p\u0159\u00ed\u0161t\u00ed t\u0159i roky.\u00a0<\/strong><strong>Po 22 letech tak kon\u010d\u00ed spolupr\u00e1ce banky s\u00a0agenturou PHD ze skupiny Omnicom Media Group.<\/strong><!--more--><\/p>\n<p>\u201eV roce 2023 jsme v\u00a0Komer\u010dn\u00ed bance otev\u0159eli zcela novou kapitolu na\u0161\u00ed historie \u2013 odstartovali jsme novou \u00e9ru bankovnictv\u00ed. Nejen v\u00fdvoj nov\u00e9ho core bankovn\u00edho syst\u00e9mu v\u00a0uplynul\u00fdch t\u0159ech letech p\u0159inesl \u0159adu zm\u011bn. P\u0159edstavili jsme tak\u00e9 upraven\u00e9 logo a\u00a0<a href=\"https:\/\/www.mediar.cz\/galerie-reklamy\/komercni-banka-ohlasila-novou-eru-bankovnictvi-vccp-dodala-novy-koncept\/\">nov\u00fd komunika\u010dn\u00ed koncept od marketingov\u00e9 agentury VCCP<\/a>. A\u00a0nyn\u00ed po 22 letech m\u011bn\u00edme i\u00a0slu\u017eby medi\u00e1ln\u00ed agentury,\u201c popisuje\u00a0<strong>Hana Kov\u00e1\u0159ov\u00e1<\/strong>, v\u00fdkonn\u00e1 \u0159editelka pro brand strategii a komunikaci Komer\u010dn\u00ed banky.<\/p>\n<p><strong>Zdroj: mediar.cz<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Komer\u010dn\u00ed banka bude m\u00edt od ledna 2024 novou medi\u00e1ln\u00ed agenturu. Ve dvoukolov\u00e9m tendru zv\u00edt\u011bzila\u00a0Dentsu, kterou&#8230;<\/p>\n","protected":false},"author":1,"featured_media":690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,36],"tags":[],"class_list":["post-689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=689"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/689\/revisions"}],"predecessor-version":[{"id":692,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/689\/revisions\/692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/690"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}