{"id":6932,"date":"2024-09-05T10:38:53","date_gmt":"2024-09-05T10:38:53","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=6932"},"modified":"2024-09-05T10:38:53","modified_gmt":"2024-09-05T10:38:53","slug":"automobilovy-trh-sklizi-jen-to-co-vyrobci-zaseli","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=6932","title":{"rendered":"Automobilov\u00fd trh skl\u00edz\u00ed jen to, co v\u00fdrobci zaseli"},"content":{"rendered":"

Koment\u00e1\u0159 SDA uv\u00e1d\u00ed, \u017ee srpnov\u00e9 registrace osobn\u00edch aut ve srovn\u00e1n\u00ed s lo\u0148skem poklesly o 8,73 %, a ve srovn\u00e1n\u00ed s p\u0159edkovidov\u00fdmi lety \u010din\u00ed propad dokonce v\u00edc ne\u017e 30 %. Pokud bychom porovn\u00e1vali situaci po osmi m\u011bs\u00edc\u00edch, pak je meziro\u010dn\u00ed srovn\u00e1n\u00ed p\u0159\u00edzniv\u011bj\u0161\u00ed (+2,26 %, resp. -25 %). Co je\u00a0 p\u0159\u00ed\u010dinou tohoto jevu?<\/strong><\/p>\n

Realita je prost\u011b takov\u00e1, \u017ee se sv\u011bt od roku 2020 zm\u011bnil, a to \u017ee hodn\u011b. Nejen ve jm\u00e9nu ideologi\u00ed do\u0161lo ke zdra\u017een\u00ed tak\u0159ka v\u0161eho, zejm\u00e9na energi\u00ed, co\u017e se prakticky v\u00a0cel\u00e9 Evrop\u011b, \u010ceskou republiku nevyj\u00edmaje, dotklo nejv\u00edce kategori\u00ed z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed si kupuj\u00ed b\u011b\u017en\u00e1 auta, a \u010d\u00e1st z\u00a0nich u\u017e na n\u011b jednodu\u0161e nem\u00e1. N\u011bkdo na tom zdra\u017eov\u00e1n\u00ed samoz\u0159ejm\u011b obrovsky vyd\u011bl\u00e1v\u00e1, tak\u017ee ho vl\u00e1dy ani moc ne\u0159e\u0161\u00ed.<\/p>\n

Zm\u011bnila se nab\u00eddka <\/b><\/strong><\/p>\n

V\u00a0pr\u016fb\u011bhu posledn\u00edho desetilet\u00ed do\u0161lo k\u00a0dramatick\u00e9 zm\u011bn\u011b nab\u00eddky, to nejen cenov\u011b. Jestli\u017ee u n\u00e1s letos po osmi m\u011bs\u00edc\u00edch dos\u00e1hl pod\u00edl crossover\u016f, SUV a ter\u00e9nn\u00edch model\u016f 47,89 %, tak p\u0159ed \u0161esti lety to bylo jen\u00a029,53 %, ale vlastn\u00ed n\u00e1r\u016fst registrac\u00ed je vy\u0161\u0161\u00ed o 16,5 tis\u00edce kus\u016f.<\/p>\n

Za stejn\u00e9 obdob\u00ed ale poklesly registrace mal\u00fdch voz\u016f o v\u00edce ne\u017e 18 tis\u00edc kus\u016f, a na polovi\u010dn\u00ed pod\u00edl. Voz\u016f ni\u017e\u0161\u00ed st\u0159edn\u00ed t\u0159\u00eddy ubylo v\u00edce ne\u017e 14 tis\u00edc a st\u0159edn\u00ed t\u0159\u00eddy v\u00edce ne\u017e \u0161est tis\u00edc. P\u0159itom prodeje voz\u016f vy\u0161\u0161\u00ed st\u0159edn\u00ed t\u0159\u00eddy, luxusn\u00edch a sportovn\u00edch z\u016fstaly co do po\u010dt\u016f prakticky stejn\u00e9, jen se jejich tr\u017en\u00ed pod\u00edly zv\u00fd\u0161ily, proto\u017ee trh za tu dobu klesl o \u010dtvrtinu.<\/p>\n

Pot\u0159eby u\u017eivatel\u016f z\u016fst\u00e1vaj\u00ed ale pov\u011bt\u0161in\u011b stejn\u00e9 <\/b><\/strong><\/p>\n

V\u011bt\u0161ina v\u00fdrobc\u016f n\u011bjak p\u0159estala myslet na motoristy, kte\u0159\u00ed se pot\u0159ebuj\u00ed p\u0159epravit z\u00a0m\u00edsta A do m\u00edsta B, a nepot\u0159ebuj\u00ed k\u00a0tomu mnohdy zbyte\u010dn\u00e9 a vozidla zdra\u017euj\u00edc\u00ed vymo\u017eenosti. Proto je v\u00a0Evrop\u011b letos nejprod\u00e1van\u011bj\u0161\u00edm modelem Dacia Sandero. Tento trend z\u0159ejm\u011b zanedlouho zas\u00e1hne tak\u00e9 \u010cesko.<\/p>\n

A\u0165 v\u00fdrobci a jejich market\u00e9\u0159i cht\u011bj\u00ed sebev\u00edc prod\u00e1vat p\u0159ev\u00e1\u017en\u011b jen drah\u00e9 nebo alespo\u0148 dra\u017e\u0161\u00ed modely, je to z\u00e1kazn\u00edk, kdo rozhoduje, jak\u00e9 auto si koup\u00ed a kolik za n\u011b m\u016f\u017ee vydat. A lid\u00e9 i firmy za\u010d\u00ednaj\u00ed \u0161et\u0159it. Objemy prodej\u016f jsou tak z\u00a0nejv\u011bt\u0161\u00ed \u010d\u00e1sti odrazem popt\u00e1vky z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed p\u0159edstavuj\u00ed nejp\u0159esn\u011bj\u0161\u00ed barometr aktu\u00e1ln\u00ed tr\u017en\u00ed situace?<\/p>\n

Vnucuje se proto ot\u00e1zka, zda aktu\u00e1ln\u00ed nab\u00eddka odpov\u00edd\u00e1 pot\u0159eb\u00e1m a z\u00e1jm\u016fm z\u00e1kazn\u00edk\u016f? Podle v\u00fdrobc\u016f jist\u011b ano, ale cht\u011bj\u00ed z\u00e1kazn\u00edci opravdu to, co jim v\u00fdrobci \u010dasto tolik \u201evnucuj\u00ed\u201c?<\/p>\n

Toyota podruh\u00e9 za sebou dvojkou<\/b><\/strong><\/p>\n

V\u00fdb\u011br model\u016f je p\u0159ebohat\u00fd, slevov\u00e9 akce l\u00e1kav\u00e9, a p\u0159esto chu\u0165, \u010di sp\u00ed\u0161e nechu\u0165 utr\u00e1cet je zn\u00e1t. srpnov\u00e9 registrace ukazuj\u00ed na pokra\u010duj\u00edc\u00ed ofenzivu Toyoty, kter\u00e1 drt\u00ed konkurenci. Zna\u010dka stav\u00edc\u00ed sv\u00e9 \u00fasp\u011bchy na hybridn\u00edch pohonech a p\u0159\u00edli\u0161 se neobt\u011b\u017euj\u00edc\u00ed elektromobily si polep\u0161ila na druhou p\u0159\u00ed\u010dku, p\u0159ed Hyundai a VW, tedy zna\u010dky, kter\u00e9 v\u00a0srpnu pom\u011brn\u011b hodn\u011b meziro\u010dn\u011b ztratily (-33,35 % a -43,38 %).<\/p>\n

Skokany srpna jsou p\u0159edev\u0161\u00edm u\u017e \u0161est\u00e1 Dacia (+25,32 %), p\u0159ekvapiv\u011b des\u00e1t\u00fd Opel (+96,3 %, d\u00edky \u00fasp\u011b\u0161n\u00e9 prodejn\u00ed akci s\u00a0Crosslandem X), t\u0159in\u00e1ct\u00e9 Volvo (+34,35 %), 17. Lexus (+43,26 %) a 18. Cupra (+39,13 %).<\/p>\n

Liga typ\u016f se zm\u011bnami<\/b><\/strong><\/p>\n

Zat\u00edmco Evrop\u011b vl\u00e1dne Dacia Sandero, u n\u00e1s je a\u017e na p\u0159\u00ed\u010dce 20. Srpnovou jedni\u010dkou je p\u0159ekvapiv\u011b \u0160koda Karoq, p\u0159ed Octavi\u00ed a trojkou Kodiaq, p\u0159ed Scalou a Fabi\u00ed. \u0160est\u00fd je Hyundai i30, 7. Superb, 8. Kia Ceed, 9. Kamiq a des\u00edtku uzav\u00edr\u00e1 Toyota Corolla.<\/p>\n

Srpnov\u00fdm skokanem mezi modely je 14. Opel Crossland X (271 registrac\u00ed, loni a\u017e 130. m\u00edsto).<\/p>\n

Lehk\u00e9 u\u017eitkov\u00e9 vozy tak\u00e9 se zm\u011bnami <\/b><\/strong><\/p>\n

\u017de nebylo b\u0159eznov\u00e9 v\u00edt\u011bzstv\u00ed Toyoty v\u00a0t\u00e9to kategorii nahodil\u00e9, potvrdil op\u011bt srpen, kdy se tato zna\u010dka stala op\u011bt jedni\u010dkou, p\u0159ed Fordem, VW, Fiatem a a\u017e p\u00e1t\u00fdm, doposud suver\u00e9nn\u00edm Renaultem, kter\u00fd ale st\u00e1le vede po osmi m\u011bs\u00edc\u00edch. Toyota i Ford, ale na n\u011bj tvrd\u011b \u00fato\u010d\u00ed.<\/p>\n

Elektromobily se lep\u0161\u00ed <\/b><\/strong><\/p>\n

Jakkoli se po \u010dervnov\u00e9m tr\u017en\u00edm pod\u00edlu 6,82 % zd\u00e1lo, \u017ee by se elektromobil\u016fm mohlo na \u010desk\u00e9m automobilov\u00e9m trhu za\u010d\u00edt v\u00edce da\u0159it, dal\u0161\u00ed dva m\u011bs\u00edce jsou sice lep\u0161\u00ed ne\u017e loni, ale zdaleka ne na \u010dervnov\u00e9 \u00farovni. \u010cervnov\u00fdch 953 Tesel kleslo na 245 v\u00a0\u010dervenci a na 155 v\u00a0srpnu.<\/p>\n

To, \u017ee trh t\u00e1hne a dotace z\u00edsk\u00e1v\u00e1 p\u0159edev\u0161\u00edm Tesla je jasn\u00e9. Druh\u00e9 je mezi \u010dist\u011b elektricky poh\u00e1n\u011bn\u00fdmi osobn\u00edmi vozy s\u00a095. kusy Volvo, kter\u00e9 dos\u00e1hlo v\u00a0srpnu elektro\u2013pod\u00edl na sv\u00fdch prodej\u00edch u\u017e 30,74 %. T\u0159et\u00ed VW registroval 85 elektromobil\u016f s\u00a0pod\u00edlem 7,98 %, \u010dtvrt\u00e1 \u0160koda 84 kus\u016f a pod\u00edl 1,45 %, 5. Mercedes-Benz 66 kus\u016f a 11,07 % a 6. MG 48 kus\u016f\/20 %.<\/p>\n

Registrace 5768 elektromobil\u016f za osm m\u011bs\u00edc\u016f p\u0159edstavuj\u00ed meziro\u010dn\u00ed zlep\u0161en\u00ed o 42,62 % a nav\u00fd\u0161en\u00ed pod\u00edlu 3,75 % oproti 2,69 % loni. V\u00fdrazn\u011b se tak\u00e9 zlep\u0161il, hlavn\u011b d\u00edky Fordu, kter\u00e9mu pat\u0159\u00ed 2\/3 trhu, pod\u00edl \u010dist\u011b elektricky poh\u00e1n\u011bn\u00fdch lehk\u00fdch u\u017eitkov\u00fdch voz\u016f na srpnov\u00fdch 4,7 % (loni to bylo jen 1,74 %).<\/p>\n

Boom motocykl\u016f pokra\u010duje <\/b><\/strong><\/p>\n

U\u017e del\u0161\u00ed \u010das se pozastavujeme nad st\u00e1le neklesaj\u00edc\u00edmi prodeji motocykl\u016f. Leto\u0161n\u00ed srpen byl sice o trochu slab\u0161\u00ed ne\u017e lo\u0148sk\u00fd, ale stav po osmi m\u011bs\u00edc\u00edch signalizuje op\u011bt rekordn\u00ed rok. Motocykl\u016fm se u n\u00e1s prost\u011b da\u0159\u00ed a velk\u00e1 \u0161estka \u2013 Honda, CF Moto, Yamaha, BMW, KTM a Aprilia si m\u016f\u017ee mnout ruce.<\/p>\n

Srpnov\u00e9 sign\u00e1ly <\/b><\/strong><\/p>\n

\u0160koda si i v\u00a0srpnu podr\u017eela t\u0159etinov\u00fd pod\u00edl \u010desk\u00e9ho trhu (33,82 %) a prakticky stejn\u00fd m\u00e1 i po osmi m\u011bs\u00edc\u00edch, co\u017e je dobr\u00e1 zpr\u00e1va. Naopak m\u00edrn\u011b poklesl pod\u00edl soukrom\u00fdch kupuj\u00edc\u00edch nov\u00e9 osobn\u00ed vozy, na 23,86 %. Celkem p\u0159ekvapiv\u011b se dr\u017e\u00ed pod\u00edl osobn\u00edch voz\u016f poh\u00e1n\u011bn\u00fdch na naftu na \u010dtvrtin\u011b celkov\u00e9ho mno\u017estv\u00ed.<\/p>\n

Situace na \u010desk\u00e9m automobilov\u00e9m trhu se sice o t\u00e9 evropsk\u00e9 zat\u00edm li\u0161\u00ed, ale to neznamen\u00e1, \u017ee se n\u00e1s nedotknou nebo nepostihnou ot\u0159esy, kter\u00e9 h\u00fdbou mnoh\u00fdmi evropsk\u00fdmi zem\u011bmi okolo n\u00e1s. Je jen ot\u00e1zkou, kdy dojde ke zdra\u017een\u00ed paliv, o kolik se zv\u00fd\u0161\u00ed ceny toho \u010di onoho, nebo kter\u00e1 v\u00fdroba se bude ru\u0161it atd., a to v\u0161e bude m\u00edt vliv na nab\u00eddku, a hlavn\u011b na popt\u00e1vku po automobilech.<\/p>\n

\u010cesk\u00fd trh tak\u00e9 skl\u00edz\u00ed v\u00fdsledky pr\u00e1ce dnes u\u017e zapomenut\u00fdch \u201ehrdin\u016f\u201c EU a EK (nap\u0159. n\u011bkdej\u0161\u00edho m\u00edstop\u0159edsedy\u00a0Evropsk\u00e9\u00a0komise Franse Timmermanse), stejn\u011b jako n\u011bkdej\u0161\u00edch, do viz\u00ed a iluz\u00ed zamilovan\u00fdch p\u0159edstavitel\u016f automobilov\u00e9ho pr\u016fmyslu. Motoristy tak \u010dekaj\u00ed \u201ed\u00e1re\u010dky\u201c politik\u016f, v\u00a0podob\u011b jimi odsouhlasen\u00fdch dopad\u016f Geen Dealu a dal\u0161\u00edch lah\u016fdek. Vize a realita se v\u00a0posledn\u00ed dob\u011b n\u011bjak nemohou srovnat.<\/p>\n

Karel Ber\u00e1nak<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Koment\u00e1\u0159 SDA uv\u00e1d\u00ed, \u017ee srpnov\u00e9 registrace osobn\u00edch aut ve srovn\u00e1n\u00ed s lo\u0148skem poklesly o 8,73…<\/p>\n","protected":false},"author":1,"featured_media":67,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,14],"tags":[],"class_list":["post-6932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-komentar"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/6932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6932"}],"version-history":[{"count":1,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/6932\/revisions"}],"predecessor-version":[{"id":6933,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/6932\/revisions\/6933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/67"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}