{"id":6991,"date":"2024-09-09T06:44:30","date_gmt":"2024-09-09T06:44:30","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=6991"},"modified":"2024-09-09T06:44:30","modified_gmt":"2024-09-09T06:44:30","slug":"orlen-s-novou-clenkou-predstavenstva","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=6991","title":{"rendered":"ORLEN s novou \u010dlenkou p\u0159edstavenstva"},"content":{"rendered":"<p><strong>S \u00fa\u010dinnost\u00ed od 1. z\u00e1\u0159\u00ed 2024 se stala novou \u010dlenkou p\u0159edstavenstva skupiny ORLEN Unipetrol Agnieszka Bobrukiewicz. Ve sv\u00e9 nov\u00e9 roli se zam\u011b\u0159\u00ed na \u0159\u00edzen\u00ed retailov\u00e9ho segmentu skupiny a marketingov\u00e9 aktivity v r\u00e1mci \u010desk\u00e9ho, slovensk\u00e9ho a ma\u010farsk\u00e9ho trhu.<\/strong><!--more--><\/p>\n<p>Agnieszka Bobrukiewicz zn\u00e1 \u010desk\u00fd trh a skupinu ORLEN Unipetrol ze sv\u00e9ho p\u0159edchoz\u00edho osmilet\u00e9ho p\u016fsoben\u00ed v r\u00e1mci t\u00e9to skupiny.<\/p>\n<p>\u201eJeliko\u017e m\u00e1m rozs\u00e1hl\u00e9 zku\u0161enosti pr\u00e1v\u011b v segmentu maloobchodn\u00edho prodeje pohonn\u00fdch hmot a rychloobr\u00e1tkov\u00e9ho zbo\u017e\u00ed, budu v\u00e9st a podporovat \u010desk\u00fd, slovensk\u00fd a ma\u010farsk\u00fd maloobchodn\u00ed trh s c\u00edlem maximalizovat jejich potenci\u00e1l a dal\u0161\u00ed r\u016fst, zejm\u00e9na pokud jde o objem prodeje, mar\u017ei a pod\u00edl na trhu,\u201c \u0159ekla Agnieszka Bobrukiewicz, nov\u00e1 \u010dlenka p\u0159edstavenstva skupiny ORLEN Unipetrol.<\/p>\n<p>\u201eDokon\u010d\u00edme proces sjednocen\u00ed siln\u00e9 mezin\u00e1rodn\u00ed zna\u010dky ORLEN v \u010cesk\u00e9 republice a pot\u00e9 se zam\u011b\u0159\u00edme na v\u0161echny t\u0159i trhy, abychom zintenzivnili sd\u00edlen\u00ed zku\u0161enost\u00ed a osv\u011bd\u010den\u00fdch postup\u016f a d\u00e1le zlep\u0161ili kvalitu a inovace. Budeme tak\u00e9 pracovat na rozvoji nab\u00eddky alternativn\u00edch paliv a nov\u00fdch energi\u00ed v r\u00e1mci budov\u00e1n\u00ed segmentu e-mobility,\u201c dodala Agnieszka Bobrukiewicz.<\/p>\n<p>Agnieszka Bobrukiewicz m\u00e1 t\u00e9m\u011b\u0159 dvacetilet\u00e9 zku\u0161enosti v mezin\u00e1rodn\u00edm maloobchod\u011b v oblasti prodeje paliv a dopl\u0148kov\u00e9ho sortimentu a v rychloobr\u00e1tkov\u00e9m obchodu. Realizovala \u0159adu inovativn\u00edch projekt\u016f s pozitivn\u00edm dopadem na prodejn\u00ed v\u00fdsledky a mar\u017ee.<\/p>\n<p><strong>Zku\u0161enosti z marketingu<\/strong><\/p>\n<p>V letech 2012 a\u017e 2019 p\u016fsobila v roli projektov\u00e9 mana\u017eerky a n\u00e1sledn\u011b marketingov\u00e9 \u0159editelky s\u00edt\u011b \u010derpac\u00edch stanic Benzina v \u010cesk\u00e9 republice a na Slovensku, kde \u0159\u00eddila implementaci nov\u00e9 marketingov\u00e9 strategie a komunikace zna\u010dek Stop Cafe, Verva, Efecta a Tankarta.<\/p>\n<p>V letech 2019 a\u017e 2022 pracovala jako marketingov\u00e1 \u0159editelka ve spole\u010dnosti Unimot, provozuj\u00edc\u00ed mezin\u00e1rodn\u00ed s\u00ed\u0165 \u010derpac\u00edch stanic Avia v Polsku a na Ukrajin\u011b, kde byla zodpov\u011bdn\u00e1 za implementaci nov\u00e9ho konceptu gastro &amp; shop a za realizaci marketingov\u00e9 strategie v oblasti prodeje paliv a dopl\u0148kov\u00e9ho sortimentu priv\u00e1tn\u00edch zna\u010dek.<\/p>\n<p>Od roku 2022 p\u016fsobila na pozici obchodn\u00ed a marketingov\u00e9 \u0159editelky a tak\u00e9 \u010dlenky p\u0159edstavenstva spole\u010dnosti Costa Coffee v Polsku a Loty\u0161sku, s podporou trh\u016f v \u010cesk\u00e9 republice, Rakousku a Belgii. Je absolventkou Ekonomick\u00e9 \u0161koly v Bialystoku.<\/p>\n<p><strong>Zdroj ORLEN<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1224\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/ORLEN-cerpaci-stanice-small.jpg\" alt=\"\" width=\"668\" height=\"500\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S \u00fa\u010dinnost\u00ed od 1. z\u00e1\u0159\u00ed 2024 se stala novou \u010dlenkou p\u0159edstavenstva skupiny ORLEN Unipetrol Agnieszka&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-6991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/6991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6991"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/6991\/revisions"}],"predecessor-version":[{"id":7035,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/6991\/revisions\/7035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/6992"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}