{"id":7107,"date":"2024-09-10T07:41:47","date_gmt":"2024-09-10T07:41:47","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=7107"},"modified":"2024-09-10T07:43:32","modified_gmt":"2024-09-10T07:43:32","slug":"personalni-zmeny-u-znacky-porsche","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=7107","title":{"rendered":"Person\u00e1ln\u00ed zm\u011bny u zna\u010dky Porsche"},"content":{"rendered":"
Jan Sedl\u00e1\u010dek ode\u0161el z funkce v\u00fdkonn\u00e9ho \u0159editele importu Porsche do \u010cesk\u00e9 republiky a uj\u00edm\u00e1 se nov\u00e9 v\u00fdzvy. Na pozici v\u00fdkonn\u00e9 \u0159editelky p\u0159i\u0161la zku\u0161en\u00e1 polsk\u00e1 market\u00e9rka.<\/strong><\/div>\n

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Sedl\u00e1\u010dek p\u016fsob\u00ed od srpna 2024 na pozici \u0159editele Porsche Centra Praha a z\u00e1rove\u0148 \u0159editele dealerstv\u00ed Porsche Praha-Prosek. V jeho kompetenci je tak nejen prodej nov\u00fdch a ojet\u00fdch voz\u016f zna\u010dky Porsche a jejich servis, ale tak\u00e9 prodej a servis automobil\u016f \u0159ady dal\u0161\u00edch zna\u010dek, mezi n\u011b\u017e pat\u0159\u00ed \u0160koda, Volkswagen, Audi, Volkswagen U\u017eitkov\u00e9 vozy, \u010di programy ojet\u00fdch voz\u016f Das WeltAuto a PIA Market.<\/p>\n

\u201eR\u00e1d bych na tomto m\u00edst\u011b pod\u011bkoval za \u0161anci b\u00fdt v tak inspiruj\u00edc\u00ed pozici v\u00fdkonn\u00e9ho \u0159editele import\u00e9ra zna\u010dky Porsche v dob\u00e1ch jej\u00edho dynamick\u00e9ho rozvoje. V\u011b\u0159\u00edm, \u017ee spolu s cel\u00fdm t\u00fdmem jsme ud\u011blali spoustu dobr\u00e9 pr\u00e1ce a pozvedli zna\u010dku Porsche v \u010cesk\u00e9 republice. Nyn\u00ed se \u00fa\u017easn\u00fdm voz\u016fm Porsche budu v\u011bnovat z trochu jin\u00e9 pozice a t\u011b\u0161\u00edm se, \u017ee d\u00e1le rozvineme emocion\u00e1ln\u00ed rovinu prodeje, servisn\u00ed kapacity, zlep\u0161\u00edme z\u00e1kaznick\u00fd servis a dokon\u010d\u00edme v term\u00ednu projekty jako nap\u0159\u00edklad druh\u00e9 Porsche Centrum na O\u0159echu,\u201c dodal Jan Sedl\u00e1\u010dek.<\/p>\n<\/div>\n

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Zku\u0161enosti z Volkswagen FS<\/strong><\/p>\n

Jan Sedl\u00e1\u010dek p\u0159i\u0161el do spole\u010dnosti Porsche Inter Auto CZ v roce 2019 ze spole\u010dnosti Volkswagen Financial Services, v n\u00ed\u017e se v\u011bnoval oblasti financov\u00e1n\u00ed automobil\u016f od roku 2011. Ve spole\u010dnosti Porsche Inter Auto CZ nejprve zast\u00e1val funkci brand managera zna\u010dky Porsche a \u0159editele Porsche Centra Praha, v roce 2021 byl jmenov\u00e1n v\u00fdkonn\u00fdm \u0159editelem v\u00fdhradn\u00edho dovozce automobil\u016f Porsche do \u010cesk\u00e9 republiky.<\/p>\n

P\u016fsoben\u00ed Jana Sedl\u00e1\u010dka ve funkci v\u00fdkonn\u00e9ho \u0159editele importu je spojeno s mnoha \u00fasp\u011bchy zna\u010dky Porsche v r\u00e1mci rozvoje a prodeje. Zat\u00edmco v roce 2020 bylo v \u010cesk\u00e9 republice registrov\u00e1no 342 nov\u00fdch voz\u016f Porsche, loni to byl v\u00edce ne\u017e dvojn\u00e1sobek: 814 voz\u016f. V\u00fdznamn\u00fdm impulzem pro razantn\u00ed r\u016fst prodeje byla mimo jin\u00e9 nov\u00e1 generace modelu Porsche Cayenne, kterou Sedl\u00e1\u010dek p\u0159edstavil \u010desk\u00e9 ve\u0159ejnosti v \u010dervenci 2023.<\/p>\n<\/div>\n

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V r\u00e1mci d\u016fsledn\u00e9ho napl\u0148ov\u00e1n\u00ed r\u016fstov\u00e9 strategie zna\u010dky Porsche v \u010cesku byla pod Sedl\u00e1\u010dkov\u00fdm veden\u00edm tak\u00e9 p\u0159ipravena a v lo\u0148sk\u00e9m roce zah\u00e1jena v\u00fdstavba budouc\u00edho Porsche Centra O\u0159ech, kter\u00e9 se na konci p\u0159\u00ed\u0161t\u00edho roku stane nejmodern\u011bj\u0161\u00edm prodejn\u00edm a servisn\u00edm z\u00e1zem\u00edm nejen pro zna\u010dku Porsche v \u010cesk\u00e9 republice. Rovn\u011b\u017e schv\u00e1len\u00ed investice do Porsche Centra v Ostrav\u011b, kde se v n\u00e1sleduj\u00edc\u00edch letech ze servisn\u00edho centra stane tak\u00e9 Porsche Centrum se siln\u00fdm z\u00e1zem\u00edm pro prodej, bylo v kompetenci Jana Sedl\u00e1\u010dka.<\/p>\n

Sedl\u00e1\u010dek se na pozici v\u00fdkonn\u00e9ho \u0159editele intenzivn\u011b a systematicky v\u011bnoval rovn\u011b\u017e rozvoji elektromobility. Mezi nejv\u011bt\u0161\u00ed \u00fasp\u011bchy v t\u00e9to oblasti pat\u0159\u00ed rychl\u00e9 vybudov\u00e1n\u00ed a roz\u0161i\u0159ov\u00e1n\u00ed ve\u0159ejn\u00e9 nab\u00edjec\u00ed s\u00edt\u011b Porsche Charging Service, kter\u00e1 umo\u017enuje snadno dostupn\u00e9, rychl\u00e9 a komfortn\u00ed nab\u00edjen\u00ed plug-in hybridn\u00edch a zcela elektrick\u00fdch voz\u016f Porsche na cest\u00e1ch, a to za v\u00fdhodn\u00fdch podm\u00ednek prost\u0159ednictv\u00edm karty Porsche Charging Card nebo aplikace My Porsche App. V leto\u0161n\u00edm roce nav\u00edc Sedl\u00e1\u010dek spustil \u00fasp\u011b\u0161nou ak\u010dn\u00ed nab\u00eddku modernizovan\u00e9ho modelu Taycan ve spojen\u00ed s nab\u00edjec\u00ed kartou chargee, kter\u00e1 nab\u00edz\u00ed \u0159adu atraktivn\u00edch benefit\u016f v\u010detn\u011b bezplatn\u00e9ho nab\u00edjen\u00ed po dobu a\u017e t\u0159\u00ed let.<\/p>\n

Polsk\u00e1 specialistka na marketing<\/strong><\/p>\n

Novou v\u00fdkonnou \u0159editelkou v\u00fdhradn\u00edho dovozce automobil\u016f Porsche do \u010cesk\u00e9 republiky byla s platnost\u00ed od 1. z\u00e1\u0159\u00ed 2024 jmenov\u00e1na Joanna Og\u00f3rek. Zku\u0161en\u00e1 mana\u017eerka do Prahy p\u0159ich\u00e1z\u00ed ze spole\u010dnosti Porsche Inter Auto Polska, kde p\u016fsobila p\u0159edchoz\u00edch p\u011bt let, z toho posledn\u00ed dva roky jako marketingov\u00e1 \u0159editelka pro v\u0161echny zna\u010dky.<\/p>\n

Sv\u00e9 prvn\u00ed mana\u017eersk\u00e9 zku\u0161enosti sb\u00edrala Og\u00f3rek na r\u016fzn\u00fdch pozic\u00edch v logistice a marketingu, p\u0159ev\u00e1\u017en\u011b u polsk\u00fdch import\u00e9r\u016f pr\u00e9miov\u00fdch zna\u010dek BMW a Mercedes-Benz.<\/p>\n<\/div>\n

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Joanna Og\u00f3rek<\/figcaption><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Jan Sedl\u00e1\u010dek ode\u0161el z funkce v\u00fdkonn\u00e9ho \u0159editele importu Porsche do \u010cesk\u00e9 republiky a uj\u00edm\u00e1 se…<\/p>\n","protected":false},"author":1,"featured_media":6303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-7107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/7107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7107"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/7107\/revisions"}],"predecessor-version":[{"id":7110,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/7107\/revisions\/7110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/6303"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}