{"id":7495,"date":"2024-09-27T07:06:25","date_gmt":"2024-09-27T07:06:25","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=7495"},"modified":"2024-09-27T07:06:25","modified_gmt":"2024-09-27T07:06:25","slug":"dealeri-nissanu-doplaci-na-zmatene-pocinani-automobilky","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=7495","title":{"rendered":"Deale\u0159i Nissanu dopl\u00e1c\u00ed na zmaten\u00e9 po\u010d\u00edn\u00e1n\u00ed automobilky"},"content":{"rendered":"<p><strong>Zisky <span class=\"highlight-query highlight-E5id2 highlight-E5M\">dealer\u016f<\/span> japonsk\u00e9 zna\u010dky se jen za prvn\u00ed leto\u0161n\u00ed p\u016flrok propadly o 70 procent, 38 procent prodejc\u016f <span class=\"highlight-query highlight-E4id0 highlight-E1id0 highlight-E4M highlight-E1M\">Nissanu<\/span> v <span class=\"highlight-E0id1 highlight-E0M\">USA<\/span> je pak rovnou ve ztr\u00e1t\u011b. D\u016fvodem je hlavn\u011b nab\u00eddka, po kter\u00e9 <span class=\"highlight-E5id0 highlight-E5M\">z\u00e1kazn\u00edci<\/span> neprahnou. A kter\u00e1 se nem\u00e1 \u0161anci v dohledn\u00e9 dob\u011b zm\u011bnit, p\u00ed\u0161e port\u00e1l Autoforum.<\/strong><!--more--><\/p>\n<p>Pokud si rozkliknete nab\u00eddku m\u00edstn\u00edho zastoupen\u00ed <span class=\"highlight-query highlight-E4id0 highlight-E1id0 highlight-E4M highlight-E1M\">Nissanu<\/span>, nejsp\u00ed\u0161 budete pon\u011bkud v \u0161oku. Kdysi kv\u011btnat\u00e9 portfolio japonsk\u00e9 zna\u010dky se toti\u017e smrsklo na p\u00e1r SUV (<span class=\"highlight-E3id1 highlight-E3M\">Juke<\/span>, Qashqai, X-Trail, Ariya), jim\u017e sekunduj\u00ed dod\u00e1vky Townstar a Interstar. To je ale v\u0161e, po spor\u0165\u00e1c\u00edch, sedanech, komb\u00edc\u00edch \u010di hatchbacku jak\u00e9koli t\u0159\u00eddy budete p\u00e1trat marn\u011b. Dieselov\u00fdm motorem pak disponuje jen vysloven\u011b u\u017eitkov\u00fd Interstar, jinak se zna\u010dka rozhodla kr\u00e1\u010det pouze benzinovou, hybridn\u00ed \u010di ryze elektrickou cestou.<\/p>\n<p>Nen\u00ed tak divu, \u017ee za prvn\u00edch sedm m\u011bs\u00edc\u016f m\u00e1 u n\u00e1s <span class=\"highlight-query highlight-E4id0 highlight-E1id0 highlight-E4M highlight-E1M\">Nissan<\/span> podle dat SDA na kont\u011b jen 692 registrac\u00ed. To je sice v\u00edc ne\u017e loni, ale ode dna se odr\u00e1\u017e\u00ed snadno. Za leden a\u017e \u010dervenec 2019 prodal <span class=\"highlight-query highlight-E4id0 highlight-E1id0 highlight-E4M highlight-E1M\">Nissan<\/span> na \u010desk\u00e9m trhu 1 347 aut, o rok d\u0159\u00edve se jednalo dokonce o 3 522 voz\u016f a v roce 2017 o 3 517 aut. M\u00e1me tu tedy p\u00e1d prodej\u016f o v\u00edc ne\u017e 80 procent b\u011bhem pouh\u00fdch 6 let, kter\u00fd jen dokl\u00e1d\u00e1, \u017ee zvolen\u00e1 strategie byla st\u0159elou zcela mimo ter\u010d. <span class=\"highlight-query highlight-E4id0 highlight-E1id0 highlight-E4M highlight-E1M\">Nissan<\/span> ale bohu\u017eel \u017e\u00e1dnou zm\u011bnu nechyst\u00e1, co\u017e m\u016f\u017ee jeho budoucnost ohrozit. K selh\u00e1n\u00ed toti\u017e nedoch\u00e1z\u00ed jen v r\u00e1mci jednoho mal\u00e9ho trhu na <span class=\"highlight-E0id2 highlight-E0M\">star\u00e9m<\/span> <span class=\"highlight-E0id2 highlight-E0M\">kontinentu<\/span>, ale prakticky v\u0161ude, <span class=\"highlight-E0id1 highlight-E0M\">USA<\/span> nevyj\u00edmaje Kolegov\u00e9 z Auto News toti\u017e zjistili, \u017ee prodejc\u016fm <span class=\"highlight-query highlight-E4id0 highlight-E1id0 highlight-E4M highlight-E1M\">Nissanu<\/span> za prvn\u00ed leto\u0161n\u00ed p\u016flrok poklesl meziro\u010dn\u011b zisk o neskute\u010dn\u00fdch 70 procent. A to je jak\u00fdsi n\u00e1rodn\u00ed pr\u016fm\u011br, zhruba 38 procent ze 1 071 autorizovan\u00fdch prodejc\u016f, kter\u00e9 automobilka v <span class=\"highlight-E0id1 highlight-E0M\">USA<\/span> m\u00e1, je ve ztr\u00e1t\u011b.<\/p>\n<p>Jde o nejhor\u0161\u00ed v\u00fdsledek za posledn\u00edch 15 let, za nimi\u017e maj\u00ed st\u00e1t hned dva d\u016fvody. T\u00edm prvn\u00edm je s\u00e1zka na elekt\u0159inu a zanedb\u00e1v\u00e1n\u00ed spalovac\u00ed a hybridn\u00ed techniky, druh\u00fdm pak neadekv\u00e1tn\u00ed po\u010det showroom\u016f. Na rozd\u00edl od minulosti ov\u0161em <span class=\"highlight-query highlight-E4id0 highlight-E1id0 highlight-E4M highlight-E1M\">Nissan<\/span> ji\u017e nem\u00e1 k dispozici <span class=\"highlight-E2id0 highlight-E2M\">Carlose<\/span> <span class=\"highlight-E2id0 highlight-E2M\">Ghosna<\/span>, kter\u00fd jej zachr\u00e1nil naposledy. <span class=\"highlight-E5id3 highlight-E5M\">Japonci<\/span> sice po\u010d\u00edtaj\u00ed s t\u00edm, \u017ee zm\u00edn\u011bn\u00fd X-Trail, kter\u00fd je v z\u00e1mo\u0159\u00ed prod\u00e1v\u00e1n pod ozna\u010den\u00edm Rogue, hybridn\u00ed pohon dostane, ov\u0161em stane se tak a\u017e v roce 2027. Se stejn\u00fdm datem je pak spojeno i zcela nov\u00e9 SUV, kter\u00e9 bude zalo\u017eeno na <span class=\"highlight-E3id0 highlight-E3M\">Mitsubishi<\/span> <span class=\"highlight-E3id0 highlight-E3M\">Outlander<\/span> PHEV. <span class=\"highlight-E5id3 highlight-E5M\">Japonci<\/span> tak v podstat\u011b cht\u011bj\u00ed st\u00e1vaj\u00edc\u00ed probl\u00e9m \u0159e\u0161it za t\u0159i roky, tedy v dob\u011b, kdy ji\u017e <span class=\"highlight-E5id1 highlight-E5M\">publikum<\/span> m\u016f\u017ee m\u00edt v oblib\u011b n\u011bco jin\u00e9ho.<\/p>\n<p>Mo\u017en\u00e1 by tedy m\u011bli znovu za\u010d\u00edt naslouchat <span class=\"highlight-E5id0 highlight-E5M\">z\u00e1kazn\u00edk\u016fm<\/span>, m\u00edsto aby slep\u011b plnili p\u0159\u00edkazy <span class=\"highlight-E5id5 highlight-E5M\">politik\u016f<\/span> a up\u0159ednost\u0148ovali ideologii p\u0159ed realitou. V tomto ohledu p\u0159itom z\u00e1mo\u0159sk\u00e1 nab\u00eddka s tou evropskou nesnese srovn\u00e1n\u00ed, krom\u011b SUV v n\u00ed toti\u017e nechyb\u00ed ani pick-upy, sedany \u010di spor\u0165\u00e1ky. Jen\u017ee <span class=\"highlight-query highlight-E4id0 highlight-E1id0 highlight-E4M highlight-E1M\">Nissan<\/span> se jimi zkr\u00e1tka netrefuje do vkusu v\u011bt\u0161inov\u00e9ho <span class=\"highlight-E5id1 highlight-E5M\">publika<\/span>, takov\u00e9mu sedanu <span class=\"highlight-E0id0 highlight-E0M\">Versa<\/span> pak nepom\u00e1h\u00e1 ani cena 16 680 USD (cca 382 tis\u00edc K\u010d), d\u00edky kter\u00e9 je aktu\u00e1ln\u011b nejlevn\u011bj\u0161\u00edm nov\u00fdm vozem ve St\u00e1tech. V podstat\u011b tak jedin\u00e9 \u0159e\u0161en\u00ed, kter\u00e9 zna\u010dce zb\u00fdv\u00e1, je sn\u00ed\u017een\u00ed po\u010dtu prodejc\u016f.<\/p>\n<p>Jednat se ale bude muset o razantn\u00ed \u010distku, nebo\u0165 dle <span class=\"highlight-E5id4 highlight-E5M\">expert\u016f<\/span> mus\u00ed osloven\u00fdch Auto News mus\u00ed z kola ven 40 procent dealerstv\u00ed, aby s\u00ed\u0165 <span class=\"highlight-query highlight-E4id0 highlight-E1id0 highlight-E4M highlight-E1M\">Nissanu<\/span> dok\u00e1zala d\u00e1l efektivn\u011b fungovat. N\u011bco takov\u00e9ho by nebyl p\u0159\u00edjemn\u00fd krok. A nebyl by ani levn\u00fd, jen\u017ee se zd\u00e1 b\u00fdt neodvratn\u00fd. Tedy pokud se <span class=\"highlight-query highlight-E4id0 highlight-E1id0 highlight-E4M highlight-E1M\">Nissan<\/span> nechce postupem \u010dasu smi\u0159ovat jen s rol\u00ed alternativy. K t\u00e9 ostatn\u011b sm\u011b\u0159uje, nebo\u0165 zat\u00edmco v roce 2019 disponoval v <span class=\"highlight-E0id1 highlight-E0M\">Americe<\/span> 7,7procentn\u00edm pod\u00edlem, nyn\u00ed m\u00e1 na kont\u011b u\u017e jen 5,8 procenta. H\u016f\u0159 ale m\u016f\u017ee b\u00fdt v\u017edy, u n\u00e1s dr\u017e\u00ed jen 0,51 % trhu.<\/p>\n<p>Zisky prodejc\u016f <span class=\"highlight-query highlight-E4id0 highlight-E1id0 highlight-E4M highlight-E1M\">Nissanu<\/span> padaj\u00ed ke dnu, nebo\u0165 nab\u00eddku, kter\u00e1 <span class=\"highlight-E5id0 highlight-E5M\">z\u00e1kazn\u00edky<\/span> moc nel\u00e1k\u00e1, obstar\u00e1v\u00e1 a\u017e p\u0159\u00edli\u0161 mnoho prodejc\u016f. Aktu\u00e1ln\u011b se jedin\u00fdm \u0159e\u0161en\u00edm, jak se z probl\u00e9m\u016f vyhrabat, zd\u00e1 b\u00fdt drastick\u00e1 \u010distka v dealersk\u00e9 s\u00edti. Foto: <span class=\"highlight-query highlight-E4id0 highlight-E1id0 highlight-E4M highlight-E1M\">Nissan<\/span><\/p>\n<p><strong>Zdroje: AutoForum; Auto News, SDA<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zisky dealer\u016f japonsk\u00e9 zna\u010dky se jen za prvn\u00ed leto\u0161n\u00ed p\u016flrok propadly o 70 procent, 38&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,17],"tags":[],"class_list":["post-7495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-dealeri"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/7495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7495"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/7495\/revisions"}],"predecessor-version":[{"id":7497,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/7495\/revisions\/7497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/2805"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}