{"id":750,"date":"2023-12-06T09:26:10","date_gmt":"2023-12-06T09:26:10","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=750"},"modified":"2023-12-06T09:29:20","modified_gmt":"2023-12-06T09:29:20","slug":"listopadovou-registracni-nadilku-tahla-skodovka","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=750","title":{"rendered":"Listopadovou registra\u010dn\u00ed nad\u00edlku t\u00e1hla \u0160kodovka"},"content":{"rendered":"

\u010cesk\u00fd automobilov\u00fd trh sleduji st\u0159\u00edzliv\u00fdm pohledem u\u017e dlouho, takovou nad\u00edlku, jakou p\u0159ichystal v osobn\u00edch vozech od srpna a zejm\u00e9na za listopad jsem ne\u010dekal, p\u00ed\u0161e v koment\u00e1\u0159i Karel Ber\u00e1nek. Z\u00e1sluhu na uveden\u00e9m zlep\u0161en\u00ed m\u00e1 p\u0159edev\u0161\u00edm zna\u010dka \u0160koda, kter\u00e1 zv\u00fd\u0161ila v listopadu sv\u016fj tr\u017en\u00ed pod\u00edl na 38 %.<\/strong><\/p>\n

Trojici pron\u00e1sledovatel\u016f \u2013 Hyundai, VW a Toyota \u2013 unikla \u0160kodovka doslova o parn\u00edk, kdy\u017e jim pat\u0159il pod\u00edl \u201ejen\u201c 8,04, 7,83 a 6,99 %. Na po\u010det registrac\u00ed \u0161kodovky nesta\u010dil v listopadu ani sou\u010det za n\u00ed n\u00e1sleduj\u00edc\u00edch \u0161esti zna\u010dek \u2013 tedy krom\u011b zm\u00edn\u011bn\u00e9 trojice je\u0161t\u011b Kia, Dacia a Mercedes-Benz.<\/p>\n

V lize typ\u016f se za\u010d\u00ednaj\u00ed prosazovat nov\u00e9 tv\u00e1\u0159e<\/strong><\/p>\n

P\u0159esto\u017ee je po\u0159ad\u00ed nejprod\u00e1van\u011bj\u0161\u00edch typ\u016f celkem stabiln\u00ed a mezi listopadov\u00fdmi prvn\u00ed dev\u00edtkou je sedm \u0161kodovek (Octavia, Fabia, Scala, Kamiq, Karoq, Kodiaq a Superb, dev\u00e1t\u00fd) a na ostatn\u00ed zna\u010dky zbyly v\u00a0TOP 10 jen t\u0159i m\u00edsta (pro Hyundaie i30, sedm\u00e9 a Tucson, osm\u00e9, plus pro Kiu Ceed, des\u00e1t\u00e9), doch\u00e1z\u00ed letos k\u00a0p\u0159ibli\u017eov\u00e1n\u00ed se nov\u00fdch model\u016f k\u00a0tradi\u010dn\u00ed \u0161pi\u010dce.<\/p>\n

V\u00a0ro\u010dn\u00edch srovn\u00e1n\u00edch jsou mezi typy nejv\u011bt\u0161\u00edmi skokany leto\u0161n\u00edho roku vozy Toyota Yaris Cross, kter\u00e9 po 11. m\u011bs\u00edc\u00edch pat\u0159\u00ed u\u017e 14. p\u0159\u00ed\u010dka, Ssangyong Korando na 17. p\u0159\u00ed\u010dce a MG ZS na 21. m\u00edst\u011b. Zaj\u00edmav\u00e9 ale je, \u017ee se u n\u00e1s st\u00e1le velmi dob\u0159e da\u0159\u00ed drah\u00fdm zna\u010dk\u00e1m a model\u016fm. V\u00a0prvn\u00ed \u010desk\u00e9 pades\u00e1tce m\u016f\u017eeme naj\u00edt nap\u0159. Volvo XC 90 (v listopadu na 39. m\u00edst\u011b a po 11 m\u011bs\u00edc\u00edch na 53. m\u00edst\u011b), BMW X5 (42\/43), Audi Q8 (43\/55), Mercedes GLE (47\/37) nebo Mercedes V (37\/41). To jsou um\u00edst\u011bn\u00ed, kter\u00e1 jim mohou z\u00e1vid\u011bt mnoh\u00e9 vozy ni\u017e\u0161\u00ed st\u0159edn\u00ed t\u0159\u00eddy \u010di obl\u00edben\u00e9 crossovery, jako nap\u0159. Peugeot 308, VW Taigo a mnoho dal\u0161\u00edch.<\/p>\n

Zaj\u00edmav\u00e1 \u010desk\u00e1 realita <\/strong><\/p>\n

To, \u017ee je n\u011bco nev\u0161edn\u00edho v st\u00e1t\u011b automobilov\u00e9m \u010desk\u00e9m u\u017e dlouhodob\u011b potvrzuje nap\u0159. skute\u010dnost, \u017ee mercedes\u016f se u n\u00e1s nejen letos prod\u00e1v\u00e1 v\u00edc ne\u017e daci\u00ed, bavor\u00e1k\u016f v\u00edc ne\u017e peugeot\u016f a ford\u016f, stejn\u011b jako voz\u016f Porsche v\u00edc ne\u017e fiat\u016f \u010di jeep\u016f a Ferrari v\u00edc ne\u017e jagu\u00e1r\u016f. Takov\u00e1 je \u010desk\u00e1 skute\u010dnost.<\/p>\n

Zat\u00edmco pod\u00edly men\u0161\u00edch osobn\u00edch voz\u016f v\u00a0posledn\u00edch klesaj\u00ed nebo p\u0159inejlep\u0161\u00edm stagnuj\u00ed, vozy luxusn\u00ed a sportovn\u00ed maj\u00ed \u017en\u011b a oproti roku 2019 se letos jejich prodeje prakticky zdvojn\u00e1sobily. Na velmi \u00fasp\u011b\u0161n\u00e9 vln\u011b se i letos vezou a op\u011bt se na rekordn\u00ed prodeje mohou t\u011b\u0161it nejen Ferrari, ale tak\u00e9 Porsche, Maserati, Aston Marin \u010di Rolls-Royce. Podobn\u011b dob\u0159e na tom jsou tak\u00e9 v\u0161echny pr\u00e9miov\u00e9 zna\u010dky, jako Mercedes, BMW, Audi, Volvo i Lexus.<\/p>\n

Oproti lo\u0148sku si naopak pom\u011brn\u011b dost pohor\u0161il mainstream, p\u0159estavovan\u00fd zna\u010dkami Citro\u00ebn, Cupra, Dacia (p\u0159esto\u017ee je letos sedm\u00e1), Ford, Honda, Jeep, Opel, Peugeot \u010di Seat.<\/p>\n

Trh dr\u017e\u00ed firmy <\/strong><\/p>\n

O tom, \u017ee \u010desk\u00fd trh osobn\u00edch automobil\u016f u\u017e dlouhodob\u011b dr\u017e\u00ed n\u00e1kupy firem, instituc\u00ed a podnikatel\u016f jsme psali mnohokr\u00e1t. V\u00a0listopadu to vyniklo je\u0161t\u011b markantn\u011bji, kdy\u017e z v\u00edce ne\u017e sedmi tis\u00edc t\u0159i sta \u0161kodovek si po\u0159\u00eddili pln\u00fdch 89,67 % firemn\u00ed z\u00e1kazn\u00edci. Ze v\u0161ech 19\u00a0411 v\u00a0listopadu registrovan\u00fdch osobn\u00edch voz\u016f p\u0159ipadlo jen 22,2 % na soukrom\u00e9 osoby.<\/p>\n

Po jeden\u00e1cti m\u011bs\u00edc\u00edch leto\u0161n\u00edho roku je situace jen o trochu lep\u0161\u00ed, kdy\u017e firemn\u00edch odb\u011bratel\u016f je zat\u00edm 75,58 %, ale ani tento \u00fadaj nesv\u011bd\u010d\u00ed o tom, \u017ee by n\u00e1\u0161 trh nov\u00fdch osobn\u00edch voz\u016f byl pro soukrom\u00e9 z\u00e1kazn\u00edky v\u00a0posledn\u00ed dob\u011b zaj\u00edmav\u00fd.<\/p>\n

Zna\u010dky soukromn\u00edk\u016f <\/strong><\/p>\n

V\u00edce ne\u017e polovinu z\u00a0\u0159ad soukrom\u00fdch z\u00e1kazn\u00edk\u016f maj\u00ed letos zna\u010dky Dacia (61,54 %), Honda (54,26 %), MG (66,68 %), Mistubishi (67,49 %), Ssangyong (69,18 %) a Suzuki (71,87 %). Docela p\u0159ekvapuj\u00edc\u00ed je pom\u011brn\u011b velk\u00fd pod\u00edl soukrom\u00fdch z\u00e1kazn\u00edk\u016f registrovan\u00fdch zna\u010dkou Tesla, v\u00a0listopadu to bylo 21,93 % a za cel\u00fd leto\u0161n\u00ed krok dokonce 23,84 %, tedy skoro \u010dtvrtina, a to bez dotac\u00ed.<\/p>\n

Elektromobilita se zved\u00e1 <\/strong><\/p>\n

Zaj\u00edmav\u00fdm poznatkem je tak\u00e9 dal\u0161\u00ed zlep\u0161en\u00ed listopadov\u00e9ho po\u010dtu i pod\u00edlu elektromobil\u016f, kdy d\u00edky 228 registrac\u00edm model\u016f Tesla, 130 \u0161kodovk\u00e1m, 77 VW, pades\u00e1tce BMW i dal\u0161\u00edm, p\u0159ibylo na zna\u010dk\u00e1ch celkem rekordn\u00edch 765 elektromobil\u016f, co\u017e p\u0159estavuje op\u011bt rekordn\u00ed tr\u017en\u00ed pod\u00edl 3,94 %. Leto\u0161n\u00ed celoro\u010dn\u00ed pod\u00edl se tak registracemi 6128 kus\u016f u\u017e p\u0159ibl\u00ed\u017eil na dosah k\u00a0hranici t\u0159\u00ed procent (2,97 %).<\/p>\n

Tento trend z\u0159ejm\u011b brzo ovlivn\u00ed zpr\u00e1va o p\u0159ipravovan\u00fdch vl\u00e1dn\u00edch dotac\u00edch. Je proto dost pravd\u011bpodobn\u00e9, \u017ee mnoz\u00ed z\u00e1jemci o po\u0159\u00edzen\u00ed elektromobil\u016f, jejich n\u00e1kup zv\u00e1\u017e\u00ed, pop\u0159. na \u010das odlo\u017e\u00ed, ne\u017e dojde k\u00a0realizaci dotac\u00ed a n\u00e1sledn\u011b by mohl jejich odbyt v\u00fdrazn\u011bji nar\u016fst.<\/p>\n

Po\u010dty elektromobil\u016f u n\u00e1s tak\u00e9 rostou d\u00edky dovozu ojet\u00fdch model\u016f. Ur\u010dit\u00fdm m\u011b\u0159\u00edtkem mohou b\u00fdt ze zahrani\u010d\u00ed dov\u00e1\u017een\u00e9 ojet\u00e9 vozy Tesla, kter\u00fdch bylo za listopad registrov\u00e1no 37 a za leto\u0161ek 528, tedy skoro t\u0159etina po\u010dtu nov\u00fdch.<\/p>\n

Boom lehk\u00fdch u\u017eitkov\u00fdch automobil\u016f\u00a0 <\/strong><\/p>\n

Zna\u010dn\u00e9 struktur\u00e1ln\u00ed zm\u011bny v\u00a0oblasti obchodu, ke kter\u00fdm doch\u00e1z\u00ed v\u00a0d\u016fsledku r\u016fstu dod\u00e1v\u00e1n\u00ed zbo\u017e\u00ed z\u00e1kazn\u00edk\u016fm dom\u016f, vyvolaly tak\u00e9 ne\u010dekan\u011b vysokou popt\u00e1vku po lehk\u00fdch u\u017eitkov\u00fdch automobilech. Jejich prodeje jsou letos nejlep\u0161\u00ed za posledn\u00edch patn\u00e1ct let. Listopadov\u00e9 registrace jsou o 56,64 % a celoro\u010dn\u011b o 35,63 % vy\u0161\u0161\u00ed ne\u017e loni. To ani nepot\u0159ebuje dal\u0161\u00ed koment\u00e1\u0159.<\/p>\n

Jasn\u00fdm v\u00edt\u011bzem, stejn\u011b jako loni je v\u00a0t\u00e9to kategorii i letos s\u00a0velk\u00fdm n\u00e1skokem p\u016fl tis\u00edcovky voz\u016f zna\u010dka Renault. Jej\u00ed model Kangoo vl\u00e1dne t\u0159\u00edd\u011b do 2,0 tuny a do 3,5 tuny je jasnou jedni\u010dkou Master. V kategorii pikap\u016f je tak\u00e9 s\u00a0n\u00e1skokem na prvn\u00edm m\u00edst\u011b Toyota Hilux, p\u0159ed Fordem Ranger a VW Amarok.<\/p>\n

N\u00e1znaky a predikce <\/strong><\/p>\n

Leto\u0161n\u00ed rok uk\u00e1zal, jak nesnadn\u00e9 je v\u00a0\u010cesku p\u0159edv\u00eddat z\u00e1jem a mo\u017enosti z\u00e1kazn\u00edk\u016f nakupovat auta a mo\u017en\u00fd v\u00fdvoj trhu. Je jasn\u00e9, \u017ee leto\u0161n\u00ed prodeje byly ovlivn\u011bny nejen celkovou hospod\u00e1\u0159skou situac\u00ed, ale tak\u00e9 mno\u017estv\u00edm objedn\u00e1vek z\u00a0d\u0159\u00edv\u011bj\u0161\u00ed doby. Objemy objedn\u00e1vek na p\u0159\u00ed\u0161t\u00ed rok zat\u00edm tak optimistick\u00e9 u\u017e nejsou, ale kouzeln\u00e1 ruka trhu m\u016f\u017ee mnoh\u00e9 zm\u011bnit.<\/p>\n

V\u00a0ka\u017ed\u00e9m p\u0159\u00edpad\u011b nelze srovn\u00e1vat na\u0161e v\u00fdsledky s\u00a0evropsk\u00fdmi, kde v\u00a0prodej\u00edch p\u0159evl\u00e1daj\u00ed na prvn\u00edch m\u00edstech mal\u00e9 a levn\u011bj\u0161\u00ed modely (Dacia Sandero, Fiat 500, Renault Clio apod.). Podobn\u011b odli\u0161n\u00e1 je na n\u011bkter\u00fdch evropsk\u00fdch trz\u00edch v\u00a0posledn\u00ed dob\u011b labiln\u00ed odezva z\u00e1kazn\u00edk\u016f na preferovan\u00e9 druhy vozidel. P\u0159\u00ed\u0161t\u00ed rok proto bude ur\u010dit\u011b je\u0161t\u011b velmi zaj\u00edmav\u00fd. Nech\u00e1me se rad\u011bji p\u0159ekvapit.<\/p>\n

\"\"
V Evrop\u011b se letos da\u0159\u00ed rumunsk\u00e9 Dacii<\/figcaption><\/figure>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u010cesk\u00fd automobilov\u00fd trh sleduji st\u0159\u00edzliv\u00fdm pohledem u\u017e dlouho, takovou nad\u00edlku, jakou p\u0159ichystal v osobn\u00edch vozech…<\/p>\n","protected":false},"author":1,"featured_media":67,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,14],"tags":[],"class_list":["post-750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-komentar"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=750"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/750\/revisions"}],"predecessor-version":[{"id":753,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/750\/revisions\/753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/67"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}