{"id":7720,"date":"2024-10-08T15:36:32","date_gmt":"2024-10-08T15:36:32","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=7720"},"modified":"2024-10-08T15:36:32","modified_gmt":"2024-10-08T15:36:32","slug":"peugeot-rozjizdi-spolecny-projekt-s-cvut","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=7720","title":{"rendered":"Peugeot rozj\u00ed\u017ed\u00ed spole\u010dn\u00fd projekt s \u010cVUT"},"content":{"rendered":"

Peugeot a Masaryk\u016fv \u00fastav vy\u0161\u0161\u00edch studi\u00ed na \u010cVUT v Praze spou\u0161t\u011bj\u00ed spole\u010dn\u00fd kreativn\u011b vzd\u011bl\u00e1vac\u00ed projekt nazvan\u00fd \u201eCapture Allure\u201c. C\u00edlem je podpo\u0159it n\u00e1pady student\u016f, kter\u00e9 mohou p\u0159isp\u011bt jak k osobn\u00edmu rozvoji a roz\u0161\u00ed\u0159en\u00ed profesn\u00edch kompetenc\u00ed student\u016f, tak i k pos\u00edlen\u00ed image Peugeot.u<\/strong><\/p>\n

Projekt by m\u011bl tak\u00e9 pomoci zv\u00fd\u0161it v\u0161eobecn\u00e9 pov\u011bdom\u00ed o elektromobilit\u011b a sezn\u00e1mit mlad\u00e9 lidi s v\u00fdhodami i specifiky elektrick\u00fdch voz\u016f.<\/strong><\/p>\n

Zna\u010dka Peugeot a Masaryk\u016fv \u00fastav vy\u0161\u0161\u00edch studi\u00ed \u010cesk\u00e9ho vysok\u00e9ho u\u010den\u00ed technick\u00e9ho v Praze oznamuj\u00ed spu\u0161t\u011bn\u00ed spole\u010dn\u00e9ho projektu, v r\u00e1mci n\u011bho\u017e mohou studenti \u010cVUT zapojit svoji kreativitu a talent a p\u0159edstavit svou vlastn\u00ed vizi automobilu, elektromobility a zna\u010dky Peugeot. \u00dakolem p\u0159ihl\u00e1\u0161en\u00fdch student\u016f je vyj\u00e1d\u0159it fotografi\u00ed nebo videem \u201eAllure\u201c jako\u017eto hlavn\u00ed hodnotu a samotnou podstatu zna\u010dky Peugeot.<\/p>\n

\u201eAllure, spole\u010dn\u011b s Emotion a Excellence, pat\u0159\u00ed mezi hlavn\u00ed pil\u00ed\u0159e zna\u010dky Peugeot. Slovo Allure nem\u00e1 v \u010de\u0161tin\u011b jednozna\u010dn\u00fd slovn\u00ed ekvivalent, a proto jsme se rozhodli vyj\u00e1d\u0159it jej obrazem. U\u017e loni se tohoto \u00fakolu skv\u011ble zhostil n\u00e1\u0161 ambasador, herec Radim Fiala, kter\u00fd s vozem Peugeot 408 v rumunsk\u00fdch hor\u00e1ch na t\u00e9ma Allure nato\u010dil p\u016fsobiv\u00e9 video. A pr\u00e1v\u011b to n\u00e1s inspirovalo k tomu, abychom se letos pokusili o n\u011bco podobn\u00e9ho.<\/p>\n

Tentokr\u00e1t jsme se ale cht\u011bli p\u0159ed tuto v\u00fdzvu postavit studenty a zjistit, jak mlad\u00e1 generace vn\u00edm\u00e1 esenci p\u0159ita\u017elivosti zna\u010dky Peugeot a jak ji dok\u00e1\u017ee kreativn\u011b ztv\u00e1rnit. A tak se zrodil spole\u010dn\u00fd projekt mezi Peugeotem a \u010cVUT. Jsme velmi r\u00e1di, \u017ee n\u00e1m v tomto \u00fasil\u00ed Masaryk\u016fv \u00fastav vy\u0161\u0161\u00edch studi\u00ed vy\u0161el vst\u0159\u00edc a moc se na d\u00edla student\u016f t\u011b\u0161\u00edme. S radost\u00ed je p\u0159edstav\u00edme i ve\u0159ejnosti,\u201c \u0159\u00edk\u00e1 Ji\u0159ina Nov\u00e1kov\u00e1, marketingov\u00e1 \u0159editelka zna\u010dky Peugeot v \u010cR.<\/p>\n

V r\u00e1mci \u201eCapture Allure\u201c dostanou dvou a\u017e p\u011bti\u010dlenn\u00e9 t\u00fdmy student\u016f \u010cVUT, kter\u00e9 se do projektu p\u0159ihl\u00e1s\u00ed, k dispozici t\u0159i elektrick\u00e9 vozy Peugeot: E-208, E-308 a nov\u00fd model E-3008. \u00dakolem z\u00fa\u010dastn\u011bn\u00fdch student\u016f je vyj\u00e1d\u0159it Allure fotografi\u00ed nebo videem a sou\u010dasn\u011b popsat, co jejich d\u00edlo vyjad\u0159uje, jak\u00fdm zp\u016fsobem zachycuje p\u0159ita\u017elivost zna\u010dky, a jak by studenti sv\u00e9 d\u00edlo p\u0159edstavili na soci\u00e1ln\u00edch s\u00edt\u00edch. Nejlep\u0161\u00ed d\u00edla v obou kategori\u00edch budou finan\u010dn\u011b odm\u011bn\u011bna. Za nejzda\u0159ilej\u0161\u00ed video z\u00edsk\u00e1 v\u00edt\u011bzn\u00fd t\u00fdm 25 000 K\u010d, za fotografii pak 15 000 K\u010d. Studentsk\u00e9 t\u00fdmy p\u0159itom mohou sout\u011b\u017eit v obou kategori\u00edch.<\/p>\n

\u201eZ pohledu v\u00fduky je projekt neoceniteln\u00fd, proto\u017ee si studenti a studentky vyzkou\u0161\u00ed tvorbu multimedi\u00e1ln\u00edho obsahu s re\u00e1ln\u00fdm produktem. Budou vytv\u00e1\u0159et videa a fotografie zam\u011b\u0159en\u00e9 na atraktivitu elektromobil\u016f Peugeot, \u010d\u00edm\u017e si osvojuj\u00ed nejen marketingov\u00e9 postupy, ale i dovednosti v oblasti digit\u00e1ln\u00edho obsahu, anal\u00fdzy spot\u0159ebitelsk\u00fdch trend\u016f a ekologick\u00fdch aspekt\u016f modern\u00ed mobility. Studenti nav\u00edc mohou sv\u00e9 v\u00fdsledky zpracovat a vyu\u017e\u00edt pro semin\u00e1rn\u00ed pr\u00e1ce a \u00fakoly,\u201c vysv\u011btluje Ing. Old\u0159ich Bronec, CSc., garant zam\u011b\u0159en\u00ed Management modern\u00edch v\u00fdrobn\u00edch technologi\u00ed na M\u00daVS \u010cVUT, kter\u00fd st\u00e1l u zrodu tohoto projektu a dlouhodob\u011b se v\u011bnuje propojov\u00e1n\u00ed v\u00fduky s prax\u00ed a posilov\u00e1n\u00ed spolupr\u00e1ce univerzity s v\u00fdznamn\u00fdmi partnery z oblasti automotive pr\u016fmyslu.<\/p>\n

Vyhl\u00e1\u0161en\u00ed sout\u011b\u017ee vzbudilo mezi studenty \u010cVUT velk\u00fd ohlas. Projekt, kter\u00fd odstartoval \u00favodn\u00ed prezentac\u00ed na univerzit\u011b 30. z\u00e1\u0159\u00ed, u\u017e m\u00e1 62 p\u0159ihl\u00e1\u0161en\u00fdch student\u016f rozd\u011blen\u00fdch do 23 t\u00fdm\u016f. Dal\u0161\u00ed z\u00e1jemci se mohou hl\u00e1sit v pr\u016fb\u011bhu sout\u011b\u017ee. Uz\u00e1v\u011brka hotov\u00fdch v\u00fdtvor\u016f a ukon\u010den\u00ed sout\u011b\u017ee prob\u011bhne 22. listopadu. Samotn\u00e9 vyhodnocen\u00ed a p\u0159ed\u00e1n\u00ed cen se uskute\u010dn\u00ed 12. prosince 2024 v prostor\u00e1ch Rektor\u00e1tu \u010cVUT.<\/p>\n

Masaryk\u016fv \u00fastav vy\u0161\u0161\u00edch studi\u00ed \u010cVUT v Praze je vysoko\u0161kolsk\u00fd \u00fastav \u010cesk\u00e9ho vysok\u00e9ho u\u010den\u00ed technick\u00e9ho v Praze, kter\u00fd poskytuje vysoko\u0161kolsk\u00e9 vzd\u011bl\u00e1n\u00ed v akreditovan\u00fdch prezen\u010dn\u00edch a kombinovan\u00fdch bakal\u00e1\u0159sk\u00fdch a magistersk\u00fdch studijn\u00edch programech ekonomick\u00e9ho a pedagogick\u00e9ho zam\u011b\u0159en\u00ed. Masaryk\u016fv \u00fastav vy\u0161\u0161\u00edch studi\u00ed m\u00e1 \u0161pi\u010dkov\u00fd akademick\u00fd t\u00fdm, jeho\u017e \u010dleny jsou osobnosti zn\u00e1m\u00e9 z akademick\u00e9ho prost\u0159ed\u00ed, kte\u0159\u00ed maj\u00ed tak\u00e9 bohat\u00e9 \u017eivotn\u00ed zku\u0161enosti s \u0159\u00edzen\u00edm v\u00fdznamn\u00fdch firem, inova\u010dn\u00edch projekt\u016f i s p\u016fsoben\u00edm v medi\u00e1ln\u00ed sf\u00e9\u0159e. V\u00edce informac\u00ed najdete na www.muvs.cvut.cz\/.<\/p>\n

Peugeot: Peugeot je glob\u00e1ln\u00ed kreativn\u00ed \u0161pi\u010dkov\u00e1 nespecializovan\u00e1 zna\u010dka. Mezi jej\u00ed hlavn\u00ed hodnoty pat\u0159\u00ed dokonalost, perfektn\u00ed vzhled a emoce. Zna\u010dka Peugeot je zastoupen\u00e1 ve v\u00edce ne\u017e 130 zem\u00edch sv\u011bta, v roce 2021 prodala v\u00edce ne\u017e 1 200 000 voz\u016f. P\u0159i p\u0159\u00edle\u017eitosti 211. v\u00fdro\u010d\u00ed p\u0159edstavila novou identitu s logem, kter\u00fd podtrhuje jej\u00ed osobitost a nad\u010dasovost. Zna\u010dka Peugeot pokra\u010duje v energetick\u00e9 transformaci, 80 % osobn\u00edch voz\u016f a 100 % u\u017eitkov\u00fdch voz\u016f je k dispozici v elektroverzi. Od roku 2022 se bude zna\u010dka \u00fa\u010dastnit mistrovstv\u00ed sv\u011bta ve vytrvalostn\u00edch z\u00e1vodech (WEC) se sv\u00fdm hybridn\u00edm vozem Peugeot 9X8 Hypercar.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Peugeot a Masaryk\u016fv \u00fastav vy\u0161\u0161\u00edch studi\u00ed na \u010cVUT v Praze spou\u0161t\u011bj\u00ed spole\u010dn\u00fd kreativn\u011b vzd\u011bl\u00e1vac\u00ed projekt…<\/p>\n","protected":false},"author":2,"featured_media":7721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,9,46],"tags":[],"class_list":["post-7720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-csr","category-elektromobily","category-vzdelani"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/7720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7720"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/7720\/revisions"}],"predecessor-version":[{"id":7815,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/7720\/revisions\/7815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/7721"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}