{"id":8090,"date":"2024-10-20T20:47:59","date_gmt":"2024-10-20T20:47:59","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=8090"},"modified":"2024-10-20T20:47:59","modified_gmt":"2024-10-20T20:47:59","slug":"kia-recykluje-odpadni-plasty-z-oceanu","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=8090","title":{"rendered":"Kia recykluje odpadn\u00ed plasty z oce\u00e1nu"},"content":{"rendered":"

Kia vyvinula jako prvn\u00ed na sv\u011bt\u011b automobilov\u00e9 p\u0159\u00edslu\u0161enstv\u00ed vyroben\u00e9 za pou\u017eit\u00ed plast\u016f vyt\u011b\u017een\u00fdch organizac\u00ed The Ocean Cleanup<\/a> z Velk\u00e9 tichomo\u0159sk\u00e9 odpadkov\u00e9 skvrny (GPGP). Uvedenou neziskovou organizaci Kia podporuje od roku 2022. <\/strong><\/p>\n

The Ocean Cleanup se zam\u011b\u0159uje na v\u00fdvoj a \u0161irok\u00e9 uplatn\u011bn\u00ed technologi\u00ed pom\u00e1haj\u00edc\u00edch eliminovat plastov\u00fd odpad ve sv\u011btov\u00fdch oce\u00e1nech. Sou\u010dasn\u011b hraje kl\u00ed\u010dovou roli v prob\u00edhaj\u00edc\u00ed prom\u011bn\u011b zna\u010dky Kia v p\u0159edn\u00edho poskytovatele \u0159e\u0161en\u00ed trvale udr\u017eiteln\u00e9 mobility.<\/p>\n

Jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch v\u00fdstup\u016f dosavadn\u00ed spolupr\u00e1ce je roho\u017e do zavazadeln\u00edku z\u00a0plast\u016f vyt\u011b\u017een\u00fdch z oce\u00e1nu, kterou Kia v\u00a0limitovan\u00e9 edici uvede ve zcela nov\u00e9m modelu Kia EV3. Exkluzivn\u00ed prvek p\u0159\u00edslu\u0161enstv\u00ed pro model EV3 se bude nab\u00edzet na vybran\u00fdch trz\u00edch; z\u00e1kazn\u00edci jej budou moci objedn\u00e1vat po uveden\u00ed modelu na trh.<\/p>\n

Komentuje Charles Ryu, v\u00fdkonn\u00fd viceprezident a vedouc\u00ed glob\u00e1ln\u00ed divize zna\u010dky a z\u00e1kaznick\u00fdch zku\u0161enost\u00ed Kia: \u201eTato spolupr\u00e1ce dokl\u00e1d\u00e1 nejen na\u0161e spole\u010dn\u00e9 zasazen\u00ed o\u00a0environment\u00e1ln\u00ed dopady a inovace, ale i celosv\u011btovou snahu o \u010dist\u0161\u00ed a zdrav\u011bj\u0161\u00ed oce\u00e1ny pro budouc\u00ed generace.\u201c<\/p>\n

\"\"<\/p>\n

\u201eJeliko\u017e jde o prvn\u00ed origin\u00e1ln\u00ed p\u0159\u00edslu\u0161enstv\u00ed Kia vyr\u00e1b\u011bn\u00e9 z plast\u016f vyt\u011b\u017een\u00fdch z oce\u00e1nu, m\u016f\u017eeme s hrdost\u00ed sledovat hmatateln\u00fd pokrok na cest\u011b ke vzniku kruhov\u00e9ho syst\u00e9mu recyklace zdroj\u016f s vyu\u017eit\u00edm plast\u016f z oce\u00e1nu. Poznatky z\u00edskan\u00e9 d\u00edky recyklaci a v\u00fdvoji produkt\u016f uplatn\u00edme k v\u00fdrob\u011b dal\u0161\u00edch u\u017eite\u010dn\u00fdch a p\u0159\u00ednosn\u00fdch produkt\u016f s vyu\u017eit\u00edm plast\u016f vyt\u011b\u017een\u00fdch a poskytovan\u00fdch organizac\u00ed The Ocean Cleanup.\u201c<\/p>\n

Vzor \u201egeometrick\u00fdch vln\u201c na roho\u017ei do zavazadeln\u00edku se inspiroval designovou filozofi\u00ed \u201espojen\u00e9 protiklady\u201c Kia, kdy p\u0159ipom\u00edn\u00e1 vlny a proud\u011bn\u00ed odpadu do prostoru sb\u011bru, \u010d\u00edm\u017e odr\u00e1\u017e\u00ed postup organizace The Ocean Cleanup p\u0159i t\u011b\u017eb\u011b plastov\u00e9ho odpadu z oce\u00e1nu. Pod\u00edl plast\u016f recyklovan\u00fdch z oce\u00e1nu* a pou\u017e\u00edvan\u00fdch k v\u00fdrob\u011b roho\u017ee do zavazadeln\u00edku \u010din\u00ed 40 %; vysoce kvalitn\u00ed plastov\u00e1 roho\u017e je stejn\u011b odoln\u00e1, praktick\u00e1 a funk\u010dn\u00ed jako roho\u017e klasick\u00e1. Na ka\u017ed\u00e9 roho\u017ei je krom\u011b loga organizace The Ocean Cleanup uveden i QR k\u00f3d, jeho\u017e prost\u0159ednictv\u00edm z\u00e1kazn\u00edci z\u00edskaj\u00ed podrobn\u00e9 informace o v\u00fdvoji produktu a partnersk\u00e9 spolupr\u00e1ci.<\/p>\n

Kia a organizace The Ocean Cleanup od po\u010d\u00e1tku sedmilet\u00e9ho projektu spolupr\u00e1ce (zah\u00e1jen\u00e9ho v roce 2022) ne\u00fanavn\u011b hledaj\u00ed inovativn\u00ed cesty, jak plastov\u00fd odpad z Velk\u00e9 tichomo\u0159sk\u00e9 odpadkov\u00e9 skvrny p\u0159etv\u00e1\u0159et v u\u017eite\u010dn\u00e9 produkty. S ohledem na jedine\u010dn\u00e9 vlastnosti t\u011b\u017eby plastu z oce\u00e1nu se nejprve prov\u00e1d\u00ed t\u0159\u00edd\u011bn\u00ed, recyklace a zpracov\u00e1n\u00ed plastu v souladu s p\u0159\u00edsn\u00fdmi kvalitativn\u00edmi standardy Kia.<\/p>\n

Na rozd\u00edl od plast\u016f teprve m\u00ed\u0159\u00edc\u00edch do oce\u00e1n\u016f je surovina poskytovan\u00e1 organizac\u00ed The Ocean Cleanup tvo\u0159ena v\u00fdhradn\u011b materi\u00e1lem, kter\u00fd ji\u017e v oce\u00e1nu byl, co\u017e se prom\u00edt\u00e1 do vy\u0161\u0161\u00ed n\u00e1ro\u010dnosti recyklace. To znamen\u00e1, \u017ee plasty musej\u00ed spl\u0148ovat standard CoC (Chain of Custody) za \u00fa\u010delem vysledovatelnosti a potvrzen\u00ed p\u016fvodu materi\u00e1lu**.<\/p>\n

\"\"<\/p>\n

\u201eJsme vd\u011b\u010dni, \u017ee jsme v Kia na\u0161li vizion\u00e1\u0159sk\u00e9ho a nad\u0161en\u00e9ho partnera, s n\u00edm\u017e n\u00e1s spojuje snaha vdechnout nov\u00fd \u017eivot plast\u016fm vyt\u011b\u017een\u00fdm z Velk\u00e9 tichomo\u0159sk\u00e9 odpadkov\u00e9 skvrny a prom\u011b\u0148ovat je v udr\u017eiteln\u00e9 produkty,\u201c uvedl Boyan Slat, zakladatel a CEO organizace The Ocean Cleanup. \u201eNa\u0161e posl\u00e1n\u00ed je mo\u017en\u00e9 jen d\u00edky partner\u016fm jako Kia, a nyn\u00ed se tak t\u011b\u0161\u00edme na uveden\u00ed nov\u00e9ho produktu, kter\u00fd je prvn\u00edm z mnoha zp\u016fsob\u016f, jak\u00fdm plasty z oce\u00e1n\u016f p\u0159etv\u00e1\u0159\u00edme z odpadu v poklady.\u201c<\/p>\n

V souladu se sv\u00fdmi c\u00edli na poli trval\u00e9 udr\u017eitelnosti Kia aktivn\u011b za\u010dle\u0148uje recyklovan\u00e9 plasty a dal\u0161\u00ed ekologick\u00e9 materi\u00e1ly do sv\u00fdch nejnov\u011bj\u0161\u00edch model\u016f. To plat\u00ed i pro \u010dist\u011b elektrick\u00e9 vlajkov\u00e9 SUV \u2013 model EV9 \u2013 kde se uplat\u0148uj\u00ed recyklovan\u00e9 ryb\u00e1\u0159sk\u00e9 s\u00edt\u011b k\u00a0v\u00fdrob\u011b materi\u00e1lu podlahov\u00e9 krytiny, resp. recyklovan\u00e9 plastov\u00e9 lahve k v\u00fdrob\u011b \u010daloun\u011bn\u00ed sedadel. V p\u0159\u00edpad\u011b modelu EV6 se zase vyu\u017e\u00edvaj\u00ed l\u00e1tky a roho\u017ee vyr\u00e1b\u011bn\u00e9 z\u00a0recyklovan\u00fdch plast\u016f.<\/p>\n

Ve snaze podpo\u0159it obecn\u011bj\u0161\u00ed vizi st\u00e1t se pr\u016fkopn\u00edkem trvale udr\u017eiteln\u00e9 mobility se Kia zav\u00e1zala zv\u00fd\u0161it pou\u017e\u00edv\u00e1n\u00ed udr\u017eiteln\u00fdch materi\u00e1l\u016f ve sv\u00fdch budouc\u00edch produktech a do roku 2030 nav\u00fd\u0161it pod\u00edl recyklovan\u00fdch plast\u016f ve vozidlech t\u00e9to zna\u010dky na v\u00edce ne\u017e 20 %. T\u00edmto krokem Kia potvrzuje sv\u00e9 zasazen\u00ed vytvo\u0159it kruhov\u00fd syst\u00e9m recyklace zdroj\u016f s\u00a0vyu\u017eit\u00edm plast\u016f z oce\u00e1n\u016f.<\/p>\n

Dal\u0161\u00ed informace o limitovan\u00e9 edici plastov\u00e9 roho\u017ee do zavazadeln\u00edku EV3 naleznete na speci\u00e1ln\u00edch\u00a0webov\u00fdch str\u00e1nk\u00e1ch<\/a>.<\/p>\n

* V\u00fdrobek obsahuje 40 % recyklovan\u00e9ho plastu p\u016fvodem z oce\u00e1nu, 35\u00a0% termoplastick\u00e9ho vulkaniz\u00e1tu (TPV) a 25 % anorganick\u00e9ho materi\u00e1lu.<\/p>\n

** Plasty t\u011b\u017een\u00e9 organizac\u00ed The Ocean Cleanup z Velk\u00e9 tichomo\u0159sk\u00e9 odpadkov\u00e9 skvrny a p\u0159\u00edslu\u0161n\u00fd syst\u00e9m vysledovatelnosti podl\u00e9haj\u00ed ov\u011b\u0159ov\u00e1n\u00ed dle standardu CoC (Chain of Custody Standard) spole\u010dnosti DNV k uji\u0161t\u011bn\u00ed spot\u0159ebitel\u016f o p\u016fvodu a pravosti recyklovan\u00e9ho plastu.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Kia vyvinula jako prvn\u00ed na sv\u011bt\u011b automobilov\u00e9 p\u0159\u00edslu\u0161enstv\u00ed vyroben\u00e9 za pou\u017eit\u00ed plast\u016f vyt\u011b\u017een\u00fdch organizac\u00ed The…<\/p>\n","protected":false},"author":2,"featured_media":8091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,89],"tags":[],"class_list":["post-8090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekologie","category-recyklace"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/8090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8090"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/8090\/revisions"}],"predecessor-version":[{"id":8128,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/8090\/revisions\/8128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/8091"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}