{"id":8099,"date":"2024-10-18T09:40:48","date_gmt":"2024-10-18T09:40:48","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=8099"},"modified":"2024-10-21T08:36:16","modified_gmt":"2024-10-21T08:36:16","slug":"volvo-s-novou-manazerkou-na-pozici-cx-director","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=8099","title":{"rendered":"\u010cesk\u00e9 Volvo Cars s novou mana\u017eerkou"},"content":{"rendered":"<p><strong>Na medi\u00e1ln\u00ed premi\u00e9\u0159e modelu Volvo XC 90 jsme potkali mana\u017eerku, kterou novin\u00e1\u0159i v minulosti znali p\u0159edev\u0161\u00edm ze skupiny AutoBinck. Jak\u00e9 jsou jej\u00ed kompetence ve Volvo Cars?<\/strong><!--more--><\/p>\n<p>Ivana Zimov\u00e1 m\u011bla do roku 2011 v AutoBincku na starosti komplexn\u00ed marketingovou a komunika\u010dn\u00ed strategii ve spolupr\u00e1ci s lok\u00e1ln\u00edmi a evropsk\u00fdmi agenturami \u2013 kreativu, m\u00e9dia i eventy. V r\u00e1mci skupiny se v tomto sm\u011bru starala o \u0159adu zna\u010dek, mezi kter\u00e9 pat\u0159ila Mazda, Mitsubishi, Hyundai, Infiniti, SsangYong; na retail \u00farovni pak tak\u00e9 o zna\u010dky Volvo, Ford, Peugeot, Fiat, Nissan GTR.<\/p>\n<p>V\u00a0roce 2014 ode\u0161la do zahrani\u010d\u00ed, kde nejprve v\u00a0evropsk\u00e9 centr\u00e1le Mazdy zodpov\u00eddala za rozvoj korpor\u00e1tn\u00ed a lifestyle komunika\u010dn\u00ed strategie pro Evropu, a to v\u010detn\u011b exekuce evropsk\u00fdch akc\u00ed a uzk\u00e9 spolupr\u00e1ce s\u00a0japonskou centr\u00e1lou na glob\u00e1ln\u00edch eventech. V dal\u0161\u00edch letech zast\u00e1vala pak pozici Client Services Director v\u00a0N\u011bmecku a ve Spojen\u00e9m kr\u00e1lovstv\u00ed na stran\u011b agentur, av\u0161ak st\u00e1le v\u00a0oboru automotive.<\/p>\n<p>Od z\u00e1\u0159\u00ed leto\u0161n\u00edho roku\u00a0zast\u0159e\u0161uje v \u010desk\u00e9m Volvo Cars\u00a0t\u00fdm se zodpov\u011bdnost\u00ed za oblast z\u00e1kaznick\u00e9\u00a0zku\u0161enosti\u00a0a spokojenosti, call centra, road assistance, marketingu, digitalni komunikace, PR\u00a0a\u00a0events.<\/p>\n<p><strong>Zdroj: Ivana Zimov\u00e1<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-8105\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/10\/Zimova-Ivana-vyska-593x900.jpg\" alt=\"\" width=\"593\" height=\"900\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na medi\u00e1ln\u00ed premi\u00e9\u0159e modelu Volvo XC 90 jsme potkali mana\u017eerku, kterou novin\u00e1\u0159i v minulosti znali&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,6,5],"tags":[],"class_list":["post-8099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-importeri","category-management","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/8099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8099"}],"version-history":[{"count":5,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/8099\/revisions"}],"predecessor-version":[{"id":8123,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/8099\/revisions\/8123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/8100"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}