{"id":8132,"date":"2024-10-21T08:35:00","date_gmt":"2024-10-21T08:35:00","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=8132"},"modified":"2024-10-21T08:35:00","modified_gmt":"2024-10-21T08:35:00","slug":"komentar-eu-vs-svet-a-vw-vs-toyota","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=8132","title":{"rendered":"Koment\u00e1\u0159: EU vs. sv\u011bt a VW vs. Toyota"},"content":{"rendered":"

V m\u00e9di\u00edch koluj\u00ed chmurn\u00e9 zpr\u00e1vy o omezov\u00e1n\u00ed v\u00fdroby v evropsk\u00fdch automobilk\u00e1ch, o chystan\u00e9m zav\u00edr\u00e1n\u00ed n\u011bkter\u00fdch z\u00e1vod\u016f a nezbytnosti masivn\u00edho propou\u0161t\u011bn\u00ed tis\u00edc\u016f zam\u011bstnanc\u016f. Jako zaj\u00edmavou p\u0159\u00ed\u010dinu tohoto jevu uvedl jeden z vrcholn\u00fdch evropsk\u00fdch mana\u017eer\u016f neracion\u00e1ln\u00ed chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f!<\/strong><\/p>\n

Neracion\u00e1lnost z\u0159ejm\u011b spo\u010d\u00edv\u00e1 v tom, \u017ee m\u00e1lo kupuj\u00ed to, o co nemaj\u00ed tolik z\u00e1jem, a co se jim v\u00fdrobci sna\u017e\u00ed vnucovat. Zaj\u00edmav\u00e9, \u017ee? Evropsk\u00e1 cesta striktn\u00edch regulac\u00ed, byrokracie, na\u0159\u00edzen\u00ed, z\u00e1kaz\u016f, zat\u011b\u017eov\u00e1n\u00ed pokutami a zdra\u017eov\u00e1n\u00ed nese sv\u00e9 neblah\u00e9 ovoce.<\/p>\n

Kdy\u017e dva d\u011blaj\u00ed tot\u00e9\u017e nemus\u00ed to b\u00fdt tot\u00e9\u017e <\/b><\/strong><\/p>\n

V\u00a0t\u00e9to souvislosti se d\u00e1 parafr\u00e1zovat zn\u00e1m\u00e9 \u00faslov\u00ed, kdy\u017e dva d\u011blaj\u00ed tot\u00e9\u017e<\/b><\/strong>\u2026, v\u00a0tomto p\u0159\u00edpad\u011b vyr\u00e1b\u011bj\u00ed ve velk\u00e9m automobily, jako nap\u0159\u00edklad Volkswagen a Toyota. Nen\u00ed to zase tak dlouho, co se v\u00a0nevyhl\u00e1\u0161en\u00e9 bitv\u011b o nejv\u011bt\u0161\u00edho sv\u011btov\u00e9ho v\u00fdrobce automobil\u016f stal v\u00a0letech 2016 a 2017 Volkswagen sv\u011btovou jedni\u010dkou.<\/p>\n

D\u00edky v\u00edce ne\u017e jeden\u00e1cti milion\u016fm za rok vyroben\u00fdch voz\u016f p\u0159ekonal p\u0159ed t\u00edm i potom vedouc\u00ed Toyotu. V\u00a0p\u016fvodn\u011b vyrovnan\u00e9m soupe\u0159en\u00ed dvou automobilov\u00fdch gigant\u016f ale nastaly v\u00a0posledn\u00edch sedmi letech zna\u010dn\u00e9 prom\u011bny, a to nejen v\u00a0objemu produkce, ale tak\u00e9 v technologi\u00edch a v\u00a0bohu\u017eel i v\u00a0nab\u00edzen\u00e9m sortimentu.<\/p>\n

Za rok 2023 vyrobila Toyota v\u00a0podstat\u011b stejn\u00e9 mno\u017estv\u00ed aut, jako kdy\u017e byla \u201edruh\u00e1\u201c \u2013 konkr\u00e9tn\u011b 11,2 milionu, naopak VW se od doby nejv\u011bt\u0161\u00ed sl\u00e1vy propadl na 9,2 miliony automobil\u016f. A leto\u0161n\u00ed v\u00fdsledky zat\u00edm nazna\u010duj\u00ed, \u017ee se odstup asi moc nezm\u011bn\u00ed. Za prvn\u00ed\u00a0pololet\u00ed registrovala Toyota 5,6 milionu voz\u016f a VW 4,7 s\u00a0t\u00edm, \u017ee druh\u00e9 pololet\u00ed pro n\u011bj nevypad\u00e1 p\u0159\u00edli\u0161 r\u016f\u017eov\u011b.<\/p>\n

Evropa proti v\u0161em i proti sob\u011b<\/b><\/strong><\/p>\n

V\u00a0pr\u016fb\u011bhu posledn\u00edch deseti let se automobilov\u00e1 mapa hodn\u011b zm\u011bnila. EU, ve kter\u00e9 \u017eije jen 5,6 % populace<\/b><\/strong>\u00a0na\u0161\u00ed planety<\/b><\/strong>\u00a0(p\u0159i\u010dem\u017e jej\u00ed automobilov\u00fd pr\u016fmysl zat\u00edm dr\u017e\u00ed zhruba \u0161estinou sv\u011btov\u00e9 produkce) ne\u00fastupn\u011b vsadila v\u0161e na v\u00fdhradn\u011b elektrickou budoucnost s\u00a0t\u00edm, \u017ee od p\u0159\u00ed\u0161t\u00edho roku zat\u00ed\u017e\u00ed nov\u00e9 vozy se spalovac\u00edmi motory nov\u00fdmi pokutami a od roku 2035 jejich prodej zak\u00e1\u017ee. Co se stane s\u00a0miliony u n\u00e1s, resp. stamiliony v\u00a0Evrop\u011b provozuschopn\u00fdch automobil\u016f a s mobilitou v\u016fbec u\u017e \u201eBrusel\u201c ani vl\u00e1dy evidentn\u011b tolik ne\u0159e\u0161\u00ed.<\/p>\n

N\u011bjak se st\u00e1le zapom\u00edn\u00e1 na to, \u017ee v\u00fdznamn\u00e1 \u010d\u00e1st zbytku sv\u011bta nekop\u00edruje evropsk\u00fd v\u00fdvoj a \u017ee existuj\u00ed v\u00fdrobci, a nejsou to jen ti \u010d\u00edn\u0161t\u00ed, kte\u0159\u00ed \u017e\u00e1dn\u00e9 velk\u00e9 ztr\u00e1ty nemaj\u00ed, nebo dokonce svoji produkci zvy\u0161uj\u00ed. N\u011bkdy to bohu\u017eel dokonce vypad\u00e1, \u017ee Evropou prosazovan\u00e1 \u0159e\u0161en\u00ed mobility lze ozna\u010dit za nepochopiteln\u00e9 sebepo\u0161kozov\u00e1n\u00ed. Nab\u00edz\u00ed se ale tak\u00e9 ot\u00e1zka, zda Evropa v\u00a0posledn\u00ed dob\u011b ne\u0159e\u0161\u00ed jen d\u016fsledky a opom\u00edj\u00ed p\u0159\u00ed\u010diny.<\/p>\n

Co se z\u00a0toho d\u00e1 vypozorovat<\/b><\/strong><\/p>\n

P\u0159edev\u0161\u00edm to, \u017ee doch\u00e1z\u00ed k tvrd\u00e9mu st\u0159etu evropsk\u00fdch a neevropsk\u00fdch ideologi\u00ed a technologi\u00ed s\u00a0p\u0159\u00edm\u00fdm dopadem na v\u00fdrobu a trhy, kdy ty evropsk\u00e9 vych\u00e1zej\u00ed z\u00a0viz\u00ed a neberou p\u0159\u00edli\u0161 ohled na z\u00e1kazn\u00edky. Ti ale reaguj\u00ed po sv\u00e9m, co\u017e se za\u010d\u00edn\u00e1 v\u00fdrobc\u016fm nevypl\u00e1cet. P\u0159\u00edkladem je pr\u00e1v\u011b Volkswagen, kter\u00fd vsadil v\u0161e na jen elektrickou budoucnost a zam\u011b\u0159il se na preferenci elektromobility, co\u017e se spolu s\u00a0dal\u0161\u00edmi \u201eambici\u00f3zn\u00edmi\u201c kroky managementu projevilo v\u00a0postupn\u00e9m nep\u0159\u00edjemn\u00e9m poklesu odbytu a produkce. Sou\u010dasn\u00e1 produkce VW je prost\u011b o dva miliony nov\u00fdch automobil\u016f ro\u010dn\u011b ni\u017e\u0161\u00ed ne\u017e d\u0159\u00edve, a nen\u00ed divu, \u017ee se v\u00a0posledn\u00ed dob\u011b schyluje k\u00a0nepopul\u00e1rn\u00edm opat\u0159en\u00edm.<\/p>\n

Naopak od roku 2018 op\u011bt vedouc\u00ed Toyota pokra\u010duje ve sv\u00e9\u00a0strategii: preferuje hybridn\u00ed pohony a zast\u00e1v\u00e1 pom\u011brn\u011b chladn\u00fd p\u0159\u00edstup k\u00a0elektromobil\u016fm. Z\u0159ejm\u011b d\u00edky tomu si udr\u017euje nejen pozici sv\u011btov\u00e9 jedni\u010dky, ale hlavn\u011b, co do objemu v\u00fdroby neztr\u00e1c\u00ed. V\u00edc, ne\u017e d\u0159\u00edve prod\u00e1v\u00e1 jak v\u00a0Evrop\u011b, tak zejm\u00e9na u n\u00e1s, kde se za leto\u0161ek dot\u00e1hla do trojice nejprod\u00e1van\u011bj\u0161\u00edch zna\u010dek. O tomto jevu a jeho p\u0159\u00ed\u010din\u00e1ch v\u011bt\u0161ina na\u0161ich expert\u016f rad\u011bji ml\u010d\u00ed.<\/p>\n

\"\"Z\u00e1v\u011bry selsk\u00e9ho rozumu, kter\u00e9 se nemus\u00ed leckomu l\u00edbit<\/b><\/strong><\/p>\n

Pro \u0161patn\u00e9 nasm\u011brovan\u00e9 cesty nebo nesplniteln\u00e9 c\u00edle je v\u00a0posledn\u00ed dob\u011b \u010dasto pou\u017e\u00edv\u00e1n velmi obl\u00edben\u00fd v\u00fdraz, \u017ee jsou ambici\u00f3zn\u00ed, nebo p\u0159\u00edli\u0161 ambici\u00f3zn\u00ed. Nikdo z\u00a0t\u011bch, kte\u0159\u00ed \u201eambici\u00f3zn\u00ed\u201c sm\u011bry na\u0159izuj\u00ed, p\u0159itom nen\u00ed schopn\u00fd uznat, \u017ee v\u00a0prosazov\u00e1n\u00ed rychlosti t\u00e9to ambici\u00f3znosti ud\u011blal chybu, \u017ee se m\u00fdlil, a \u017ee mnoh\u00e9 nejde technicky splnit.<\/p>\n

Selsk\u00fd rozum se pt\u00e1, zda direktivn\u00ed rozhodov\u00e1n\u00ed EU o urychlen\u00e9 bezemisn\u00ed mobilit\u011b Evropy nen\u00ed za sou\u010dasn\u00fdch podm\u00ednek kontraproduktivn\u00ed a zda je nastavenou rychlost\u00ed opravdu cestou spr\u00e1vn\u00fdm sm\u011brem a ne, jen bolestiv\u00fdm sebepo\u0161kozov\u00e1n\u00edm. Zvl\u00e1\u0161t\u011b kdy\u017e se neevropsk\u00e9 konkurenci da\u0159\u00ed pr\u00e1v\u011b na \u00fakor Evropy.<\/p>\n

N\u011bkde ur\u010dit\u011b nastala chyba, kterou trefn\u011b pojmenovala \u0161\u00e9fov\u00e1 odbor\u016f VW, kdy\u017e uvedla, \u017ee za\u00a0\u0161patn\u00e9 v\u00fdsledky koncernu nesou zodpov\u011bdnost rozhodnut\u00ed vrcholov\u00e9ho veden\u00ed, a ne zam\u011bstnanci ve v\u00fdrob\u011b, na kter\u00e9 probl\u00e9my dopadnou nejv\u00edce.<\/p>\n

(KB)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

V m\u00e9di\u00edch koluj\u00ed chmurn\u00e9 zpr\u00e1vy o omezov\u00e1n\u00ed v\u00fdroby v evropsk\u00fdch automobilk\u00e1ch, o chystan\u00e9m zav\u00edr\u00e1n\u00ed n\u011bkter\u00fdch…<\/p>\n","protected":false},"author":1,"featured_media":67,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,14],"tags":[],"class_list":["post-8132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-komentar"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/8132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8132"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/8132\/revisions"}],"predecessor-version":[{"id":8134,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/8132\/revisions\/8134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/67"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}