{"id":8402,"date":"2024-10-30T10:51:41","date_gmt":"2024-10-30T10:51:41","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=8402"},"modified":"2024-10-31T08:38:24","modified_gmt":"2024-10-31T08:38:24","slug":"kolegove-vzpominaji-na-franka-farskyho","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=8402","title":{"rendered":"Kolegov\u00e9 vzpom\u00ednaj\u00ed na Franka Farskyho"},"content":{"rendered":"
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P\u0159\u00e1tel\u00e9 b\u00fdval\u00e9ho dlouholet\u00e9ho \u0161\u00e9fa marketingu \u0160kody Auto Franka Farskyho, kter\u00fd zem\u0159el 28. \u0159\u00edjna v Praze po del\u0161\u00ed t\u011b\u017ek\u00e9 nemoci ve v\u011bku nedo\u017eit\u00fdch 73 let, zavzpom\u00ednali na sv\u00e9ho b\u00fdval\u00e9ho kolegu.<\/strong><\/div>\n
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Kari\u00e9ru Franka Farskyho p\u0159ibl\u00ed\u017eil na\u0161emu port\u00e1lu b\u00fdval\u00fd \u0161\u00e9f komunikace \u0160kodovky Ji\u0159\u00ed Hrabovsk\u00fd:<\/strong><\/div>\n
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Emigrace Frankovy rodiny po okupaci \u010ceskoslovenska vojsky Var\u0161avsk\u00e9 smlouvy v r. 1968 vedla klikat\u00fdmi cestami p\u0159es Indii, kde Frank studoval na st\u0159edn\u00ed \u0161kole, a\u017e do Kanady, kde po studiu na presti\u017en\u00ed montrealsk\u00e9 vysok\u00e9 \u0161kole (McGill University) dos\u00e1hl titulu MBA.<\/div>\n
Prakticky hned po ukon\u010den\u00ed studia zah\u00e1jil kari\u00e9ru obchodn\u00edho a finan\u010dn\u00edho mana\u017eera ve slu\u017eb\u00e1ch severoamerick\u00e9 v\u011btve koncernu Volkswagen. Nejprve se v\u011bnoval rozvoji prodejn\u00ed s\u00edt\u011b a \u0159\u00edzen\u00ed vztah\u016f s dealery zna\u010dky. Pozd\u011bji p\u0159evzal odpov\u011bdnost za VW Canada Financial Services.<\/div>\n
Kr\u00e1tce po listopadov\u00e9 revoluci se za\u010dal r\u00fdsovat pl\u00e1n na p\u0159evzet\u00ed mladoboleslavsk\u00e9 automobilky \u0160koda koncernem VW. Strat\u00e9gov\u00e9 povolali do Prahy zku\u0161en\u00e9 vyjednava\u010de, \u010dlenem tohoto t\u00fdmu byl i Farsky. Kdy\u017e si Volkswagen s vl\u00e1dou \u010ceskoslovenska pl\u00e1cnul, n\u00e1sledovalo urychlen\u00e9 vytvo\u0159en\u00ed nov\u00e9 siln\u00e9 mana\u017eersk\u00e9 skupiny pro \u0159\u00edzen\u00ed automobilky v Mlad\u00e9 Boleslavi. T\u00e9to skupin\u011b se \u0159\u00edkalo „mu\u017ei prvn\u00ed hodiny“.<\/div>\n
Jednu z kl\u00ed\u010dov\u00fdch rol\u00ed v tomto managementu, \u0159\u00edzen\u00ed marketingu, p\u0159evzal pr\u00e1v\u011b Frank Farsky.\u00a0 Zp\u016fsob, jak\u00fdm sv\u00e9 odd\u011blen\u00ed \u0159\u00eddil, jak dok\u00e1zal motivovat lidi, odvaha p\u0159ich\u00e1zet s kreativn\u00edmi n\u00e1pady na to, jak l\u00e9pe propagovat zna\u010dku s ok\u0159\u00eddlen\u00fdm \u0161\u00edpem po cel\u00e9m sv\u011bt\u011b, to v\u0161e rychle p\u0159ineslo \u00fasp\u011bchy a za\u0159adilo Franka Farsk\u00e9ho mezi nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed mana\u017eery ve \u0161kodovce. Mezi ty, kte\u0159\u00ed b\u011bhem pouh\u00fdch p\u011bti let dok\u00e1zali zvednout F\u00e9nixe z popela a vr\u00e1tit zna\u010dku \u0160koda do spole\u010denstv\u00ed zna\u010dek prvoligov\u00fdch.<\/div>\n
Frank st\u00e1l u zrodu z dne\u0161n\u00edho pohledu geni\u00e1ln\u00edho n\u00e1padu spojit znak a jm\u00e9no boleslavsk\u00e9 automobilky se sv\u011btov\u00fdm ledn\u00edm hokejem. Pozice titul\u00e1rn\u00edho sponzora sv\u011btov\u00e9ho \u0161ampion\u00e1tu p\u0159i partnerstv\u00ed s IIHF\u00a0 vydr\u017eela dodnes, rok za rokem l\u00e1me rekordy a nem\u00e1 ve sv\u011bt\u011b obdoby.<\/div>\n
Frank Farsky pracoval pro \u0160koda Auto cel\u00fdch deset let, posledn\u00ed dva roky jako \u0161\u00e9f komunikace. Potom p\u0159ijal nab\u00eddku p\u0159evz\u00edt post gener\u00e1ln\u00edho \u0159editele v obchodn\u00ed s\u00edti Renault Trucks v \u010cesku a na Slovensku.\u00a0Svoji bohatou kari\u00e9ru v automobilov\u00e9 bran\u017ei uzav\u0159el v pozici obchodn\u00edho \u0159editele kop\u0159ivnick\u00e9 Tatry.<\/span><\/div>\n
V\u011bnoval se tak\u00e9 poradensk\u00e9 \u010dinnosti. Svoje bohat\u00e9 zku\u0161enosti uplatnil i ve sf\u00e9\u0159e Public Relations, kdy\u017e byl zvolen za \u010dlena dozor\u010d\u00ed rady v\u00fdznamn\u00e9 komunika\u010dn\u00ed skupiny Ewing Group.\u00a0<\/span><\/div>\n
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Na Franka Farskyho zavzpom\u00ednal tak\u00e9 jeho kolega ze \u0160kody Auto, b\u00fdval\u00fd mluv\u010d\u00ed zna\u010dky Milan Smutn\u00fd:<\/strong><\/div>\n<\/div>\n<\/div>\n
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Frank Farsk\u00fd dlouh\u00e1 let\u00e1 \u00fasp\u011b\u0161n\u011b vedl marketing \u0160koda Auto v dob\u011b, kdy do mladoboleslavsk\u00e9 automobilky vstoupil koncern Volkswagen. Z velk\u00e9ho v\u00fd\u010dtu Frankov\u00fdch n\u00e1padit\u00fdch akc\u00ed jmenujme zejm\u00e9na exkluz\u00edvn\u00ed \u0161kodov\u00e1ck\u00fd sponzoring hokejov\u00e9ho mistrovstv\u00ed sv\u011bta, kter\u00fd trv\u00e1 nep\u0159etr\u017eit\u011b od roku 1993 a je unik\u00e1tn\u00edm partnerstv\u00edm v celosv\u011btov\u00e9m m\u011b\u0159\u00edtku a kter\u00fd v\u00fdznamn\u011b pozvedl pov\u011bdom\u00ed o zna\u010dce \u0160koda.<\/div>\n
Po odchodu ze \u0160koda Auto vedl Frank Farsk\u00fd (p\u016fvodem Slov\u00e1k s kanadsk\u00fdm pasem) tak\u00e9 dal\u0161\u00ed byznys koncernu VW v Severn\u00ed Americe. N\u011bkolik let byl tak\u00e9 gener\u00e1ln\u00edm \u0159editelem Renault Truck v \u010cesk\u00e9 republice a anga\u017eoval se ve veden\u00ed kop\u0159ivnick\u00e9 Tatry.<\/div>\n
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Frank byl bezvadn\u00fd chlap a bude n\u00e1m stra\u0161n\u011b chyb\u011bt!<\/div>\n<\/div>\n<\/div>\n
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FOTO zdroj: Ji\u0159\u00ed Hrabovsk\u00fd<\/strong><\/div>\n
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P\u0159\u00e1tel\u00e9 b\u00fdval\u00e9ho dlouholet\u00e9ho \u0161\u00e9fa marketingu \u0160kody Auto Franka Farskyho, kter\u00fd zem\u0159el 28. \u0159\u00edjna v Praze…<\/p>\n","protected":false},"author":1,"featured_media":8384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91,5],"tags":[],"class_list":["post-8402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nekrolog","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/8402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8402"}],"version-history":[{"count":9,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/8402\/revisions"}],"predecessor-version":[{"id":8434,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/8402\/revisions\/8434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/8384"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}