{"id":8929,"date":"2024-11-17T22:25:58","date_gmt":"2024-11-17T22:25:58","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=8929"},"modified":"2024-11-17T22:25:58","modified_gmt":"2024-11-17T22:25:58","slug":"omv-nasadila-single-origin-arabiku-z-brazilie","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=8929","title":{"rendered":"OMV nasadila single origin arabiku z Braz\u00edlie"},"content":{"rendered":"

Rakousk\u00e9 \u010derpac\u00ed stanice OMV v \u010cesk\u00e9 republice za\u0159azuj\u00ed do nab\u00eddky stoprocentn\u00ed arabiku nejvy\u0161\u0161\u00ed kvality z Braz\u00edlie.<\/strong>
\n<\/p>\n

Nov\u00e1 VIVA k\u00e1va p\u0159in\u00e1\u0161\u00ed podle mana\u017eer\u016f s\u00edt\u011b v\u00fdraznou chu\u0165 s jasn\u011b rozpoznateln\u00fdmi t\u00f3ny kakaa, sladk\u00fdch l\u00edskov\u00fdch o\u0159\u00ed\u0161k\u016f a jemn\u00e9ho karamelu. Z\u00e1kazn\u00edci v\u011bt\u0161iny \u010derpac\u00edch stanic OMV v \u010cesk\u00e9 republice si tak mohou vybrat mezi z\u00e1kladn\u00edm blendem VIVA Classic Selection a touto nov\u011b uvedenou single origin arabikou z Braz\u00edlie. Aby vynikly chut\u011b a v\u016fn\u011b v\u0161ech k\u00e1vov\u00fdch n\u00e1poj\u016f co nejl\u00e9pe, prob\u00edh\u00e1 sou\u010dasn\u011b se zav\u00e1d\u011bn\u00edm nov\u00e9 brazilsk\u00e9 k\u00e1vy tak\u00e9 se\u0159\u00edzen\u00ed v\u0161ech k\u00e1vovar\u016f na \u010derpac\u00edch stanic\u00edch profesion\u00e1ln\u00edm baristou.<\/p>\n

Novinka poch\u00e1z\u00ed z brazilsk\u00e9 rodinn\u00e9 farmy Familia Peixioto, kter\u00e1 m\u00e1 v\u00edce ne\u017e stoletou tradic\u00ed a nach\u00e1z\u00ed se v k\u00e1vou proslul\u00e9m regionu Minas Gerais. Zasazena je do \u00fadol\u00ed \u0159eky Rio Grande, kde m\u00edstn\u00ed ide\u00e1ln\u00ed kombinace nadmo\u0159sk\u00e9 v\u00fd\u0161ky, sr\u00e1\u017eek a teploty umo\u017e\u0148uje p\u011bstovat a na slunci su\u0161it k\u00e1vov\u00e1 zrna t\u00e9 nejvy\u0161\u0161\u00ed kvality s v\u00fdrazn\u00fdmi chu\u0165ov\u00fdmi vlastnostmi.<\/p>\n

\"\"<\/p>\n

\u201eJen v \u010cesk\u00e9 republice si na \u010derpac\u00edch stanic\u00edch OMV z\u00e1kazn\u00edci ro\u010dn\u011b vychutnaj\u00ed p\u0159ibli\u017en\u011b 4,5 milion\u016f \u0161\u00e1lk\u016f k\u00e1vy. Proto klademe na jej\u00ed v\u00fdb\u011br mimo\u0159\u00e1dn\u00fd d\u016fraz. Spolupracujeme s farm\u00e1\u0159i nap\u0159\u00edmo formou direct trade a na v\u011bt\u0161in\u011b \u010derpac\u00edch stanic nab\u00edz\u00edme dva druhy k\u00e1vy. V sou\u010dasn\u00e9 dob\u011b si single origin arabiku obl\u00edbilo zhruba 20 % na\u0161ich z\u00e1kazn\u00edk\u016f a v\u011b\u0159\u00edme, \u017ee po uveden\u00ed nov\u00e9 brazilsk\u00e9 k\u00e1vy jich bude je\u0161t\u011b v\u00edc. Nejobl\u00edben\u011bj\u0161\u00edm k\u00e1vov\u00fdm n\u00e1pojem je u n\u00e1s americano, druh\u00e9 a t\u0159et\u00ed pomysln\u00e9 m\u00edsto dr\u017e\u00ed spole\u010dn\u011b cappuccino a espresso, komentuje Michal Janda, Convenience Retail Manager OMV \u010cesk\u00e1 republika.<\/p>\n

Celoevropsk\u00e1 k\u00e1vov\u00e1 kampa\u0148<\/strong><\/p>\n

Uveden\u00ed brazilsk\u00e9 single origin k\u00e1vy doprov\u00e1z\u00ed celoevropsk\u00e1 kampa\u0148 s ilustracemi, kter\u00e9 vytvo\u0159ila francouzsk\u00e1 um\u011blkyn\u011b Hudesa Kaganow narozen\u00e1 v Braz\u00edlii. Hudesa se zam\u011b\u0159uje na pestr\u00e9 a radostn\u00e9 kresby inspirovan\u00e9 d\u011btstv\u00edm. \u201eMoj\u00ed inspirac\u00ed pro tuto kampa\u0148 byla scen\u00e9rie Minas Gerais a \u017eeny, kter\u00e9 vedou rodinnou farmu Peixioto. Bylo mi velk\u00fdm pot\u011b\u0161en\u00edm znovu nav\u0161t\u00edvit tento kr\u00e1sn\u00fd kraj a vid\u011bt jedine\u010dnou architekturu, krajinu i lidi, zejm\u00e9na m\u00edstn\u00ed \u017eeny,\u201c komentuje spolupr\u00e1ci s OMV Hudesa.<\/p>\n

V\u0161echna zrna pro k\u00e1vy nab\u00edzen\u00e9 u OMV jsou nyn\u00ed z\u00edsk\u00e1v\u00e1na formou direct trade, tedy p\u0159\u00edm\u00fdm n\u00e1kupem z farem bez obchodn\u00edch mezi\u010dl\u00e1nk\u016f. Direct trade stoj\u00ed na budov\u00e1n\u00ed p\u0159\u00edm\u00fdch vztah\u016f mezi spole\u010dnostmi a farm\u00e1\u0159i, na vz\u00e1jemn\u00e9m respektu a jedn\u00e1n\u00ed dvou rovnocenn\u00fdch partner\u016f. Farm\u00e1\u0159i dost\u00e1vaj\u00ed spravedlivou odm\u011bnu, mnohdy dokonce vy\u0161\u0161\u00ed, ne\u017e je pr\u016fm\u011brn\u00e1 tr\u017en\u00ed cena. P\u0159\u00edjem venkovsk\u00e9 rodiny v rozvojov\u00e9 oblasti m\u016f\u017ee tato forma p\u0159\u00edm\u00e9ho obchodu zv\u00fd\u0161it a\u017e o 50 %. Spot\u0159ebitel na druhou stranu p\u0159esn\u011b v\u00ed, odkud jeho k\u00e1va poch\u00e1z\u00ed, kdo ji p\u011bstuje a jak je zpracov\u00e1v\u00e1na. Nav\u00edc se subjekty zapojen\u00e9 do p\u0159\u00edm\u00fdch obchodn\u00edch dohod zavazuj\u00ed k investov\u00e1n\u00ed \u010d\u00e1sti sv\u00fdch p\u0159\u00edjm\u016f do iniciativ zam\u011b\u0159en\u00fdch na udr\u017eitelnost.<\/p>\n

Zdroj: OMV<\/strong><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Rakousk\u00e9 \u010derpac\u00ed stanice OMV v \u010cesk\u00e9 republice za\u0159azuj\u00ed do nab\u00eddky stoprocentn\u00ed arabiku nejvy\u0161\u0161\u00ed kvality z…<\/p>\n","protected":false},"author":2,"featured_media":8931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,36],"tags":[],"class_list":["post-8929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dodavatele","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/8929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8929"}],"version-history":[{"count":5,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/8929\/revisions"}],"predecessor-version":[{"id":8944,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/8929\/revisions\/8944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/8931"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}