{"id":9031,"date":"2024-11-21T08:35:07","date_gmt":"2024-11-21T08:35:07","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=9031"},"modified":"2024-11-21T08:35:07","modified_gmt":"2024-11-21T08:35:07","slug":"cerpaci-stanice-omv-startuji-rebranding","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=9031","title":{"rendered":"\u010cerpac\u00ed stanice OMV startuj\u00ed rebranding"},"content":{"rendered":"<p><strong>OMV v\u00a0Praze na Ka\u010derov\u011b otev\u0159ela prvn\u00ed \u010derpac\u00ed stanici, kter\u00e1 v\u00a0\u010cesku pro\u0161la celkov\u00fdm rebrandingem. P\u0159i jej\u00ed n\u00e1v\u0161t\u011bv\u011b na prvn\u00ed pohled upout\u00e1 nov\u00e9 logo a dal\u0161\u00ed nov\u00e9 grafick\u00e9 prvky. K\u00a0obm\u011bn\u011b vizu\u00e1ln\u00ed identity doch\u00e1z\u00ed t\u00e9m\u011b\u0159 po t\u0159iceti letech.<\/strong><!--more--><\/p>\n<p>Zm\u011bna bude postupn\u011b viditeln\u00e1 na v\u0161ech kontaktn\u00edch m\u00edstech OMV, tedy p\u0159ibli\u017en\u011b tis\u00edcovky \u010derpac\u00edch stanic v sedmi zem\u00edch v\u010detn\u011b 140 \u010derpac\u00edch stanic v \u010cesk\u00e9 republice.<\/p>\n<p>\u201eNov\u00e1 identita dokonale odr\u00e1\u017e\u00ed na\u0161e strategick\u00e9 c\u00edle a transformaci, kterou OMV aktu\u00e1ln\u011b proch\u00e1z\u00ed. Jsme hrd\u00ed, \u017ee m\u016f\u017eeme p\u0159edstavit zna\u010dku, kter\u00e1 zd\u016fraz\u0148uje n\u00e1\u0161 pokrok a odhodl\u00e1n\u00ed p\u0159isp\u00edvat k udr\u017eiteln\u011bj\u0161\u00ed budoucnosti. Heslo \u201eForward for Good\u201c vystihuje n\u00e1\u0161 z\u00e1vazek v\u016f\u010di z\u00e1kazn\u00edk\u016fm i spole\u010dnosti,\u201cuvedl p\u0159i p\u0159\u00edle\u017eitosti otev\u0159en\u00ed \u010derpa\u010dky na Ka\u010derov\u011b Daniel Vasilache, gener\u00e1ln\u00ed \u0159editel OMV \u010cesk\u00e1 republika.<\/p>\n<p><strong><b>Novinky v menu VIVA<\/b><\/strong><\/p>\n<p>Mimo to p\u0159in\u00e1\u0161\u00ed OMV tak\u00e9 novinky v\u00a0menu kav\u00e1ren VIVA. Nov\u00e1 brazilsk\u00e1 k\u00e1va s\u00a0ozna\u010den\u00edm direct trade poch\u00e1z\u00ed p\u0159\u00edmo od farm\u00e1\u0159\u016f, konkr\u00e9tn\u011b od\u00a0brazilsk\u00e9 rodinn\u00e9 farmy Familia Peixioto z\u00a0regionu Minas Gerais. Menu dopl\u0148uj\u00ed tak\u00e9 pln\u011bn\u00e9 croissanty a specialita rakousk\u00e9 kuchyn\u011b t\u00e9 nejvy\u0161\u0161\u00ed kvality \u2013 sendvi\u010d Leberk\u00e4se, kter\u00fd je p\u0159ed serv\u00edrov\u00e1n\u00edm \u010derstv\u011b rozp\u00e9kan\u00fd v\u00a0peci.<\/p>\n<p><strong>Bohumil Brej\u017eek, Ka\u010derov; Foto B. Brej\u017eek a OMV<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-9034\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/11\/OMV-IMG_20241114_100402522_HDR-900x506.jpg\" alt=\"\" width=\"900\" height=\"506\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OMV v\u00a0Praze na Ka\u010derov\u011b otev\u0159ela prvn\u00ed \u010derpac\u00ed stanici, kter\u00e1 v\u00a0\u010cesku pro\u0161la celkov\u00fdm rebrandingem. P\u0159i jej\u00ed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,13,23],"tags":[],"class_list":["post-9031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cepadla","category-design","category-dodavatele"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9031"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9031\/revisions"}],"predecessor-version":[{"id":9036,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9031\/revisions\/9036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/9033"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}