{"id":9097,"date":"2024-11-25T07:20:29","date_gmt":"2024-11-25T07:20:29","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=9097"},"modified":"2024-11-25T07:20:29","modified_gmt":"2024-11-25T07:20:29","slug":"zetor-konci-s-vyrobou-motoru-a-propousti","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=9097","title":{"rendered":"Zetor kon\u010d\u00ed s v\u00fdrobou motor\u016f a propou\u0161t\u00ed"},"content":{"rendered":"
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Brn\u011bnsk\u00fd v\u00fdrobce traktor\u016f Zetor Tractors loni v\u00edc ne\u017e zdvojn\u00e1sobil ztr\u00e1tu a kon\u010d\u00ed v Brn\u011b s v\u00fdrobou vlastn\u00edch motor\u016f a p\u0159evodovek. V Brn\u011b bude d\u00e1l s\u00eddlit odd\u011blen\u00ed marketingu, v\u00fdvoje, obchodn\u00ed odd\u011blen\u00ed a v tov\u00e1rn\u011b se budou sestavovat traktory pro Evropu a USA.<\/span><\/strong><\/p>\n<\/div>\n

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V roce 2022 hospoda\u0159il po zdan\u011bn\u00ed se ztr\u00e1tou 103 miliony korun, za rok 2023 ztr\u00e1tu prohloubil na 272 milion\u016f. Tr\u017eby spole\u010dnosti loni klesly o 30 procent na 1,63 miliardy korun. Vypl\u00fdv\u00e1 to z v\u00fdro\u010dn\u00ed zpr\u00e1vy zve\u0159ejn\u011bn\u00e9 ve Sb\u00edrce listin.<\/p>\n

Letos v kv\u011btnu firma ozn\u00e1mila, \u017ee propust\u00ed 160 lid\u00ed, tedy p\u0159es polovinu zam\u011bstnanc\u016f. V \u010dervenci uvedla, \u017ee celkem do konce leto\u0161n\u00edho z\u00e1\u0159\u00ed propust\u00ed 200 lid\u00ed. Loni podle v\u00fdro\u010dn\u00ed zpr\u00e1vy pracovalo ve firm\u011b 317 lid\u00ed.<\/p>\n<\/div>\n<\/div>\n

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\u201eV roce 2023 se spole\u010dnost Zetor Tractors setkala s v\u00fdzvami, kter\u00e9 ovlivnily jej\u00ed v\u00fdkonnost a finan\u010dn\u00ed stabilitu. Navzdory prvotn\u00edmu n\u00e1r\u016fstu prodej\u016f traktor\u016f za\u010d\u00e1tkem roku 2023 se prodeje b\u011bhem roku v\u00fdrazn\u011b propadly. Bylo to jednak z d\u016fvodu dovozu levn\u011bj\u0161\u00edch komodit z Ukrajiny, kter\u00fd zp\u016fsobil pokles v\u00fdkupn\u00edch cen komodit v EU, pokles trh\u016f ovlivnily tak\u00e9 vysok\u00e9 \u00farokov\u00e9 sazby financov\u00e1n\u00ed a inflace. Zem\u011bd\u011blci tak nebyli schopni pokr\u00fdvat ve\u0161ker\u00e9 n\u00e1klady na produkci a za\u010dali omezovat v\u00fddaje,\u201c uvedlo veden\u00ed spole\u010dnosti ve v\u00fdro\u010dn\u00ed zpr\u00e1v\u011b.<\/span><\/p>\n<\/div>\n<\/div>\n

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Doplnilo, \u017ee jeden z nejv\u00fdrazn\u011bj\u0161\u00edch pokles\u016f trh\u016f zaznamenala firma v Polsku, kter\u00e9 pro ni bylo jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch trh\u016f. Propad popt\u00e1vky byl podle veden\u00ed Zetoru patrn\u00fd nap\u0159\u00ed\u010d Evropskou uni\u00ed a zv\u00fd\u0161il po\u010det skladov\u00fdch traktor\u016f. Firma se tak\u00e9 setkala s tlakem ze strany dodavatel\u016f, kte\u0159\u00ed vzhledem k rostouc\u00ed inflaci zv\u00fd\u0161ili ceny surovin a slu\u017eeb.<\/span><\/p>\n<\/div>\n

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V roce 2023\u00a0v\u00fdrobce traktor\u016f p\u0159edstavil prototyp nov\u00e9 modelov\u00e9 \u0159ady, kter\u00e1 v\u00a0jeho portfoliu nahrad\u00ed sou\u010dasn\u00e9 \u0159ady Forterra a\u00a0Crystal. Zetor pl\u00e1nuje i\u00a0dal\u0161\u00ed modelov\u00e9 \u0159ady.<\/span><\/p>\n<\/div>\n

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Foto: Zetor<\/span><\/span><\/span><\/p>\n<\/div>\n<\/figure>\n

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Brn\u011bnsk\u00fd v\u00fdrobce v roce 2023 vyrobil 1 044 traktor\u016f, o rok d\u0159\u00edve to bylo 1 749 traktor\u016f. Podobn\u011b se sn\u00ed\u017eily prodeje, ze 1 734 traktor\u016f v roce 2022 na 1 026 v lo\u0148sk\u00e9m roce.<\/span><\/p>\n<\/div>\n

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Zna\u010dka Zetor vznikla p\u016fvodn\u011b jako odd\u011blen\u00ed brn\u011bnsk\u00e9 Zbrojovky, prvn\u00ed t\u0159i traktory dostali z\u00e1kazn\u00edci v\u00a0b\u0159eznu 1946, od stejn\u00e9ho roku je tak\u00e9 registrov\u00e1na ochrann\u00e1 zn\u00e1mka, kter\u00e1 spojuje n\u011bkdej\u0161\u00ed ozna\u010den\u00ed Zbrojovky \u201eZet\u201c s\u00a0koncovkou slova traktor. <\/span><\/p>\n

Na m\u00edsto sv\u00e9ho sou\u010dasn\u00e9ho are\u00e1lu se firma p\u0159est\u011bhovala v\u00a0polovin\u011b 50.\u00a0let. Po p\u00e1du komunistick\u00e9ho re\u017eimu a\u00a0rozpadu tradi\u010dn\u00edch trh\u016f se podnik pohyboval na hran\u011b existence, z\u00a0pot\u00ed\u017e\u00ed se dostal po roce 2002, kdy ho odkoupil sou\u010dasn\u00fd majitel, bratislavsk\u00e1 firma HTC Investments.<\/span><\/p>\n

Zdroj: Gar\u00e1\u017e.cz<\/strong><\/p>\n<\/div>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Rok<\/th>\nProdej traktor\u016f v ks<\/th>\nZisk\/ztr\u00e1ta v mil. K\u010d<\/th>\nTr\u017eby za prodej zbo\u017e\u00ed, v\u00fdrobk\u016f a slu\u017eeb v mld. K\u010d<\/th>\n<\/tr>\n<\/thead>\n
2014<\/td>\n4178<\/td>\n275<\/td>\n3,8<\/td>\n<\/tr>\n
2015<\/td>\n3773<\/td>\n144<\/td>\n3,7<\/td>\n<\/tr>\n
2016<\/td>\n3144<\/td>\n102<\/td>\n3,2<\/td>\n<\/tr>\n
2017<\/td>\n2765<\/td>\n117<\/td>\n2,9<\/td>\n<\/tr>\n
2018<\/td>\n2080<\/td>\n– 149<\/td>\n2,3<\/td>\n<\/tr>\n
2019<\/td>\n2090<\/td>\n– 114<\/td>\n1,96<\/td>\n<\/tr>\n
2020<\/td>\n1788<\/td>\n– 217<\/td>\n1,86<\/td>\n<\/tr>\n
2021<\/td>\n1769<\/td>\n206<\/td>\n2,23<\/td>\n<\/tr>\n
2022<\/td>\n1734<\/td>\n– 103<\/td>\n2,34<\/td>\n<\/tr>\n
2023<\/td>\n1026<\/td>\n– 272<\/td>\n1,63<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
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Zdroj: v\u00fdro\u010dn\u00ed zpr\u00e1vy spole\u010dnosti<\/span><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Brn\u011bnsk\u00fd v\u00fdrobce traktor\u016f Zetor Tractors loni v\u00edc ne\u017e zdvojn\u00e1sobil ztr\u00e1tu a kon\u010d\u00ed v Brn\u011b s…<\/p>\n","protected":false},"author":1,"featured_media":9101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,18],"tags":[],"class_list":["post-9097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traktory","category-vyroba"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9097"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9097\/revisions"}],"predecessor-version":[{"id":9102,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9097\/revisions\/9102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/9101"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}