{"id":9140,"date":"2024-11-27T09:55:59","date_gmt":"2024-11-27T09:55:59","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=9140"},"modified":"2024-11-27T09:55:59","modified_gmt":"2024-11-27T09:55:59","slug":"volvo-podpori-unicef-panenkou-freya","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=9140","title":{"rendered":"Volvo podpo\u0159\u00ed UNICEF panenkou Freya"},"content":{"rendered":"

Bl\u00ed\u017e\u00ed se 22. ro\u010dn\u00edk charitativn\u00ed aukce panenek navr\u017een\u00fdch \u010di vyroben\u00fdch zn\u00e1m\u00fdmi osobnostmi pro organizaci UNICEF. Vlastn\u00ed panenkou p\u0159isp\u011bje i Volvo Car Czech Republic. Benefi\u010dn\u00ed ve\u010der prob\u011bhne 3. prosince.
\n<\/strong><\/p>\n

V leto\u0161n\u00edm ro\u010dn\u00edku se do aukce panenek od zn\u00e1m\u00fdch osobnost\u00ed, kter\u00e1 vyvrchol\u00ed benefi\u010dn\u00edm ve\u010derem v \u010cesk\u00e9m muzeu hudby v Praze, zapoj\u00ed i spole\u010dnost Volvo Car Czech Republic a jej\u00ed nov\u00e1 ambasadorka, Jitka \u010cvan\u010darov\u00e1, p\u0159edn\u00ed \u010desk\u00e1 um\u011blkyn\u011b, here\u010dka a re\u017eis\u00e9rka, kter\u00e1 je dlouholetou vyslankyn\u00ed dobr\u00e9 v\u016fle d\u011btsk\u00e9ho fondu OSN UNICEF. Spole\u010dn\u011b oslovily nad\u011bjnou mladou design\u00e9rku Lindu Proch\u00e1zku a tak se zrodila Freya, panenka ochr\u00e1nkyn\u011b, symbol bezpe\u010dn\u00e9 cesty \u017eivotem.<\/p>\n

Ka\u017ed\u00fd, kdo se od 25. listopadu zaregistruje na www.aukceunicef.cz, m\u016f\u017ee p\u0159ihazovat a\u017e do 12.00 hodin 3. prosince 2024. Pot\u00e9 bude aukce znovu spu\u0161t\u011bna v 19.00 hodin, kdy pob\u011b\u017e\u00ed sou\u010dasn\u011b s benefi\u010dn\u00edm ve\u010derem, kter\u00fd se uskute\u010dn\u00ed v \u010cesk\u00e9m muzeu hudby, kde bude mo\u017en\u00e9 dra\u017eit jednotliv\u00e9 panenky tak\u00e9 osobn\u011b.<\/p>\n

Tvorba produktov\u00e9 design\u00e9rky Lindy Proch\u00e1zky se pohybuje na hranici designu a um\u011bn\u00ed. Absolventka produktov\u00e9ho designu na UMPRUM a pr\u016fmyslov\u00e9ho designu na FA \u010cVUT, dr\u017eitelka mnoha ocen\u011bn\u00ed (z nich\u017e nej\u010derstv\u011bj\u0161\u00ed je cena ve\u0159ejnosti leto\u0161n\u00edho ro\u010dn\u00edku Designbloku), do roku 2020 design\u00e9rka lond\u00fdnsk\u00e9 pobo\u010dky spole\u010dnosti Lasvit a zakladatelka designov\u00e9 zna\u010dky LINDA PRO zvolila pro svoji panenku propojen\u00ed z\u00e1kladu vlastn\u00ed tvorby s filozofi\u00ed \u0161v\u00e9dsk\u00e9 automobilky.<\/p>\n

\u201eJedn\u00edm z hlavn\u00edch pil\u00ed\u0159\u016f Volva je bezpe\u010dnost, zejm\u00e9na ochrana \u017eivota. Panenka proto symbolizuje ochrannou postavu, kter\u00e1 zt\u011bles\u0148uje tuto hodnotu. Inspirac\u00ed mi byla seversk\u00e1 mytick\u00e1 bohyn\u011b Freya, kter\u00e1 chr\u00e1n\u00ed svou rodinu a d\u011bti. Jej\u00ed jemn\u00e9, ale siln\u00e9 vlastnosti jsem p\u0159enesla do n\u00e1vrhu panenky, kter\u00e1 vyjad\u0159uje mate\u0159skou p\u00e9\u010di a bezpe\u010d\u00ed,\u201c popisuje Linda Proch\u00e1zka, jak se zrodila z\u00e1kladn\u00ed my\u0161lenka.<\/p>\n

A proto\u017ee sklo je mlad\u00e9 v\u00fdtvarnici nejvlastn\u011bj\u0161\u00ed tv\u016fr\u010d\u00ed surovinou, nen\u00ed divu, \u017ee se stalo materi\u00e1lem pro zhotoven\u00ed i t\u00e9to panenky. \u201eSklo symbolizuje k\u0159ehkost a s\u00edlu, co\u017e je siln\u00fdm emocion\u00e1ln\u00edm spojen\u00edm s d\u011btmi, kter\u00e9 UNICEF chr\u00e1n\u00ed,\u201c vysv\u011btluje design\u00e9rka.<\/p>\n

Nen\u00ed to poprv\u00e9, kdy Volvo \u010derp\u00e1 inspiraci z mytologie sv\u00e9 domoviny. Skandin\u00e1vsk\u00e1 legenda stoj\u00ed t\u0159eba za zrodem podoby ikonick\u00fdch p\u0159edn\u00edch sv\u011btlomet\u016f nov\u00fdch voz\u016f Volvo s typick\u00fdm prvkem ve tvaru Thorova kladiva.<\/p>\n

\"\"<\/p>\n

A nyn\u00ed je tu Freya\u2026 Staroseversk\u00e1 kr\u00e1ska je jednou z nejv\u00fdznamn\u011bj\u0161\u00edch bohyn\u00ed skandin\u00e1vsk\u00e9ho b\u00e1jeslov\u00ed. Je fascinuj\u00edc\u00ed postavou, kter\u00e1 propojuje s\u00edlu l\u00e1sky, plodnost a bojovnost a chr\u00e1n\u00ed ty, je\u017e miluje. Jej\u00ed role v seversk\u00e9 mytologii jako bohyn\u011b l\u00e1sky, v\u00e1lky a magie j\u00ed d\u00e1v\u00e1 mimo\u0159\u00e1dnou komplexnost a vliv. Symbolizuje tak\u00e9 \u017eenskou s\u00edlu a odolnost. Jej\u00ed vliv zahrnuje r\u016fzn\u00e9 aspekty \u017eivota a kosmu, co\u017e z n\u00ed \u010din\u00ed bohyni velk\u00e9ho v\u00fdznamu a moci.<\/p>\n

Dodnes je Freya jednou z nejzn\u00e1m\u011bj\u0161\u00edch postav skandin\u00e1vsk\u00e9ho folkl\u00f3ru a jej\u00ed symboly se \u010dasto odr\u00e1\u017eej\u00ed v modern\u00ed kultu\u0159e, v\u010detn\u011b literatury, filmu, a dokonce i v komer\u010dn\u00edm designu. Zde b\u00fdv\u00e1 vyu\u017e\u00edv\u00e1no i spojen\u00ed jej\u00ed osoby s bohatstv\u00edm a exkluzivitou.<\/p>\n

Z\u00e1kladem filozofie zna\u010dky Volvo je od sam\u00e9ho po\u010d\u00e1tku bezpe\u010dnost na prvn\u00edm m\u00edst\u011b. Ochrana lidsk\u00e9ho zdrav\u00ed a \u017eivota se tak logicky stala propojovac\u00edm aspektem, jej\u017e design\u00e9rka Linda Proch\u00e1zka zvolila p\u0159i n\u00e1vrhu sv\u00e9 panenky pro UNICEF. Sou\u010dasn\u011b nen\u00ed pochyb, \u017ee jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch bezpe\u010dnostn\u00edch prvk\u016f v historii nejen zna\u010dky Volvo, ale cel\u00e9ho automobilismu je bezpe\u010dnostn\u00ed p\u00e1s. Ten p\u0159i\u0161el na sv\u011bt pr\u00e1v\u011b v d\u00edln\u00e1ch \u0161v\u00e9dsk\u00e9 automobilky a velmi rychle se zabydlel ve vozech v\u0161ech sv\u011btov\u00fdch zna\u010dek.<\/p>\n

Tento z\u00e1sadn\u00ed vyn\u00e1lez byl vyvinut v roce 1959 \u0161v\u00e9dsk\u00fdm in\u017een\u00fdrem Nilsem Bohlinem, kter\u00fd byl zam\u011bstn\u00e1n automobilkou Volvo. Jeho konstrukce se od t\u00e9 doby v podstat\u011b nezm\u011bnila a je nyn\u00ed standardem ve v\u0161ech osobn\u00edch vozidlech po cel\u00e9m sv\u011bt\u011b. Bohlin\u016fv nov\u00fd syst\u00e9m byl z\u00e1rove\u0148 pohodln\u011bj\u0161\u00ed a snadn\u011bj\u0161\u00ed na pou\u017e\u00edv\u00e1n\u00ed ne\u017e p\u0159edchoz\u00ed bezpe\u010dnostn\u00ed p\u00e1sy, co\u017e znamenalo, \u017ee ho lid\u00e9 byli ochotn\u011bj\u0161\u00ed pou\u017e\u00edvat.<\/p>\n

Volvo se rozhodlo patent na t\u0159\u00edbodov\u00fd bezpe\u010dnostn\u00ed p\u00e1s nezpen\u011b\u017eit a m\u00edsto toho jej u\u010dinilo voln\u011b dostupn\u00fdm pro v\u0161echny automobilov\u00e9 v\u00fdrobce. D\u016fvodem bylo p\u0159esv\u011bd\u010den\u00ed, \u017ee je tento prvek natolik d\u016fle\u017eit\u00fd pro zlep\u0161en\u00ed bezpe\u010dnosti na silnic\u00edch, \u017ee nem\u016f\u017ee b\u00fdt omezen pouze na vozy zna\u010dky Volvo. Tento krok umo\u017enil rychl\u00e9 roz\u0161\u00ed\u0159en\u00ed t\u0159\u00edbodov\u00e9ho p\u00e1su nap\u0159\u00ed\u010d automobilov\u00fdm pr\u016fmyslem a podle statistik tak zachr\u00e1nil od sv\u00e9ho zaveden\u00ed v\u00edce ne\u017e milion \u017eivot\u016f.<\/p>\n

Organizace jako National Highway Tra\ufb03c Safety Administration (NHTSA) ozna\u010dily tento p\u00e1s za jednu z nejd\u016fle\u017eit\u011bj\u0161\u00edch bezpe\u010dnostn\u00edch inovac\u00ed v d\u011bjin\u00e1ch automobilov\u00e9ho pr\u016fmyslu. Volvo t\u00edm pos\u00edlilo svou pov\u011bst l\u00eddra v oblasti j\u00edzdn\u00ed bezpe\u010dnosti, co\u017e se odr\u00e1\u017e\u00ed v jeho designu a technologi\u00edch dodnes.<\/p>\n

D\u016fle\u017eitost tohoto bezpe\u010dnostn\u00edho prvku a snahu o ochranu lidsk\u00fdch \u017eivot\u016f symbolizuje na t\u011ble panenky Freyi jej\u00ed vlastn\u00ed sklen\u011bn\u00fd \u201ep\u00e1s\u201c v podob\u011b zlat\u00e9 stuhy \u010di \u0161erpy. P\u0159i celkov\u00e9m n\u00e1vrhu sklen\u011bn\u00e9 figurky pak Linda vych\u00e1zela z podoby panenek, jak si je vyr\u00e1b\u011bj\u00ed d\u011bti z chud\u00fdch oblast\u00ed zem\u011b.<\/p>\n

Freya se tak stane p\u0159\u00edsp\u011bvkem spole\u010dnosti Volvo Car Czech Republic do charitativn\u00ed aukce a na benefi\u010dn\u00edm ve\u010deru 3. prosince 2024 bude m\u00edt p\u0159\u00edtomny sv\u00e9 dv\u011b \u201emaminky\u201c: autorku, design\u00e9rku Lindu Proch\u00e1zku, a here\u010dku, zp\u011bva\u010dku a re\u017eis\u00e9rku Jitku \u010cvan\u010darovou.<\/p>\n

Freya, ochr\u00e1nkyn\u011b \u017eivota<\/a><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Bl\u00ed\u017e\u00ed se 22. ro\u010dn\u00edk charitativn\u00ed aukce panenek navr\u017een\u00fdch \u010di vyroben\u00fdch zn\u00e1m\u00fdmi osobnostmi pro organizaci UNICEF….<\/p>\n","protected":false},"author":2,"featured_media":9141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,29],"tags":[],"class_list":["post-9140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-csr","category-sponzoring"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9140"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9140\/revisions"}],"predecessor-version":[{"id":9191,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9140\/revisions\/9191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/9141"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}