{"id":9403,"date":"2024-12-04T09:21:52","date_gmt":"2024-12-04T09:21:52","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=9403"},"modified":"2024-12-04T09:27:23","modified_gmt":"2024-12-04T09:27:23","slug":"marketing-a-komunikaci-csob-vede-jiri-jon","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=9403","title":{"rendered":"Marketing a komunikaci \u010cSOB vede J\u00f3n"},"content":{"rendered":"<p><strong>Do \u010dela marketingu a komunikace skupiny \u010cSOB nastupuje Ji\u0159\u00ed J\u00f3n. Zku\u0161en\u00fd odborn\u00edk na strategickou komunikaci zna\u010dek p\u0159eb\u00edr\u00e1 veden\u00ed t\u00fdmu, kter\u00fd m\u00e1 na starosti korpor\u00e1tn\u00ed a marketingovou komunikaci cel\u00e9 skupiny v\u010detn\u011b jej\u00edch dce\u0159in\u00fdch spole\u010dnost\u00ed.<\/strong><span id=\"more-2015\"><\/span><!--more--><\/p>\n<p>Ji\u0159\u00ed p\u0159ich\u00e1z\u00ed do \u010cSOB z glob\u00e1ln\u00ed agentury Ogilvy, kde m\u011bl mimo jin\u00e9 zodpov\u011bdnost za uveden\u00ed a etablov\u00e1n\u00ed poradensk\u00e9 divize Ogilvy Consulting na \u010desk\u00e9m trhu. Z pozice Head of Strategy &amp; Consulting se mu poda\u0159ilo vybudovat nejv\u011bt\u0161\u00ed strategick\u00fd t\u00fdm na \u010desk\u00e9m trhu, kter\u00fd pom\u00e1h\u00e1 klient\u016fm mimo jin\u00e9 stav\u011bt \u00fasp\u011b\u0161n\u00e9 zna\u010dky, definovat r\u016fstov\u00e9 marketingov\u00e9 strategie a etablovat zna\u010dky v nov\u00fdch oblastech.<\/p>\n<p>Mimo to se Ji\u0159\u00ed v\u011bnoval i v\u00fdkonnosti a efektivit\u011b komunikace. \u2060M\u00e1 za sebou des\u00edtky projekt\u016f jak ve finan\u010dn\u00edm odv\u011btv\u00ed, tak mimo n\u011bj, a\u0165 u\u017e je to tvorba zna\u010dek, zm\u011bna positioningu, komunika\u010dn\u00ed strategie a kampan\u011b nebo brand experience. Za svou pr\u00e1ci z\u00edskal n\u011bkolik ocen\u011bn\u00ed marketingov\u00e9 efektivity Effie a kreativn\u00edch cen ADC awards.<\/p>\n<p><strong>Zku\u0161enosti z marketingu i ze \u0160pan\u011blska<\/strong><\/p>\n<p>Ji\u0159\u00ed p\u016fsobil v Ogilvy od roku 2017, zku\u0161enosti m\u00e1 i z dal\u0161\u00edch p\u0159edn\u00edch agentur, mimo jin\u00e9 z VCCP a Nydrle. Vystudoval mezin\u00e1rodn\u00ed obchod, studoval marketing ve \u0160pan\u011blsku a magistersk\u00fd diplom z reklamy z\u00edskal v USA. P\u0159edn\u00e1\u0161\u00ed na vysok\u00fdch \u0161kol\u00e1ch a je mimo jin\u00e9 spoluautorem studie Brand Experience spole\u010dnost\u00ed Ogilvy a GroupM. Veden\u00ed marketingu a komunikace skupiny \u010cSOB p\u0159eb\u00edr\u00e1 po Renat\u011b N\u011bmcov\u00e9 Pixov\u00e9, kter\u00e1 ho vedla posledn\u00edch sedm let. Renata z\u016fst\u00e1v\u00e1 i nad\u00e1le sou\u010d\u00e1st\u00ed t\u00fdmu marketingov\u00e9 komunikace, kter\u00fd povede. Skupinovou komunikaci m\u00e1 nad\u00e1le na starosti Kate\u0159ina Dud\u00e1\u0161ov\u00e1, kter\u00e1 je nov\u011b p\u0159\u00edmo pod\u0159\u00edzena Ji\u0159\u00edmu J\u00f3novi.<\/p>\n<p><strong>Zdroj: CzechBanking.cz<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do \u010dela marketingu a komunikace skupiny \u010cSOB nastupuje Ji\u0159\u00ed J\u00f3n. Zku\u0161en\u00fd odborn\u00edk na strategickou komunikaci&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,36,5,21,50],"tags":[],"class_list":["post-9403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-marketing","category-personalie","category-pr","category-zakazky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9403"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9403\/revisions"}],"predecessor-version":[{"id":9406,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9403\/revisions\/9406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/9404"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}