{"id":9632,"date":"2024-12-13T09:52:10","date_gmt":"2024-12-13T09:52:10","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=9632"},"modified":"2024-12-13T09:52:44","modified_gmt":"2024-12-13T09:52:44","slug":"pirelli-kalendar-2025-vydrazen-v-praze","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=9632","title":{"rendered":"Pirelli kalend\u00e1\u0159 2025 vydra\u017een v Praze"},"content":{"rendered":"

Kalend\u00e1\u0159 Pirelli znovu spojil sv\u011bt um\u011bn\u00ed s dobro\u010dinnost\u00ed a v aukci na iDNES.cz vynesl \u010d\u00e1stku 300 000 K\u010d. V\u00fdt\u011b\u017eek poputuje na n\u00e1kup virtu\u00e1ln\u00edch br\u00fdl\u00ed pro pacienty Masarykova onkologick\u00e9ho \u00fastavu v Brn\u011b. Dra\u017eebn\u00ed tradice u\u017e v\u00edce ne\u017e 20 let pom\u00e1h\u00e1 zlep\u0161ovat p\u00e9\u010di o pacienty v \u010cesku.<\/strong><\/p>\n

Nap\u011bt\u00ed a\u017e do konce<\/strong><\/p>\n

Aukce prob\u00edhala na port\u00e1lu iDNES.cz a jej\u00ed z\u00e1v\u011br p\u0159inesl dramatick\u00e9 momenty. Posledn\u00ed p\u0159\u00edhozy p\u0159idaly na nap\u011bt\u00ed, kdy\u017e se b\u011bhem n\u011bkolika minut \u010d\u00e1stka vy\u0161plhala z 250 000 K\u010d na kone\u010dn\u00fdch 300 000 K\u010d.<\/p>\n

Stejn\u011b jako loni vynesl nejv\u011bt\u0161\u00ed fin\u00e1ln\u00ed nab\u00eddku Otakar \u0160uffner, zakladatel a \u0159editel \u010desk\u00e9 obchodn\u00ed platformy FTMO. \u201eAukci kalend\u00e1\u0159\u016f Pirelli sleduji d\u00e1vno, vlastn\u011b od doby, kdy jsem za\u010dal \u010d\u00edst iDNES.cz. A jsem r\u00e1d, \u017ee se j\u00ed nakonec mohu i \u00fa\u010dastnit,\u201c \u0159ekl iDNES.cz.<\/p>\n

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Pomoc pacient\u016fm onkologie<\/strong><\/p>\n

V\u00fdnos z leto\u0161n\u00ed dra\u017eby bude konkr\u00e9tn\u011b vyu\u017eit na financov\u00e1n\u00ed virtu\u00e1ln\u00edch br\u00fdl\u00ed pro onkologick\u00e9 pacienty. Tyto br\u00fdle budou sou\u010d\u00e1st\u00ed vybaven\u00ed nov\u011b vznikaj\u00edc\u00edho modern\u00edho eduka\u010dn\u00edho a informa\u010dn\u00edho centra v Centru inovativn\u00ed a podp\u016frn\u00e9 p\u00e9\u010de MO\u00da. Virtu\u00e1ln\u00ed br\u00fdle poslou\u017e\u00ed nejen v r\u00e1mci centra, ale tak\u00e9 na dal\u0161\u00edch odd\u011blen\u00edch nemocnice.<\/p>\n

\u201eMoment\u00e1ln\u011b spolupracujeme s Univerzitou Tom\u00e1\u0161e Bati ve Zl\u00edn\u011b na v\u00fdvoji VR aplikace pro tyto br\u00fdle, ale chyb\u00ed n\u00e1m hardware, tedy samotn\u00e9 br\u00fdle a p\u0159\u00edslu\u0161n\u00e1 technika. Virtu\u00e1ln\u00ed br\u00fdle v\u00fdznamn\u011b p\u0159isp\u011bj\u00ed k zefektivn\u011bn\u00ed edukace pacient\u016f a k porozum\u011bn\u00ed jejich l\u00e9\u010dby. Br\u00fdle bychom do budoucna tak\u00e9 r\u00e1di vyu\u017eili pro n\u00e1v\u0161t\u011bvn\u00edky vznikaj\u00edc\u00edho Centra prevence k lep\u0161\u00edmu pochopen\u00ed obsahu screeningov\u00fdch vy\u0161et\u0159en\u00ed. D\u00edky \u0161t\u011bdrosti v\u00edt\u011bze aukce budeme moci doplnit i n\u011bkter\u00e9 z l\u016f\u017ekov\u00fdch odd\u011blen\u00ed o dal\u0161\u00ed antidekubitn\u00ed matraci, kter\u00e1 p\u016fsob\u00ed preventivn\u011b proti prole\u017eenin\u00e1m u pacient\u016f. Jsme velmi vd\u011b\u010dn\u00ed a panu \u0160uffnerovi blahop\u0159ejeme a d\u011bkujeme,\u201c uvedla mluv\u010d\u00ed \u00fastavu Kl\u00e1ra Jirkovsk\u00e1.<\/p>\n

\u201eKalend\u00e1\u0159 Pirelli nen\u00ed jen um\u011bleck\u00fdm d\u00edlem, ale i tradic\u00ed, kter\u00e1 propojuje kr\u00e1su, odvahu a filantropii. V \u010cesk\u00e9 republice se dra\u017e\u00ed ji\u017e od roku 2001 a za tu dobu jeho aukce vynesly t\u00e9m\u011b\u0159 5 milion\u016f korun na podporu nemocnic a zdravotnick\u00fdch za\u0159\u00edzen\u00ed. Tento sb\u011bratelsk\u00fd klenot se stal nejen symbolem um\u011bn\u00ed, ale i konkr\u00e9tn\u00ed pomoci pot\u0159ebn\u00fdm. D\u011bkujeme v\u0161em, kte\u0159\u00ed leto\u0161n\u00ed dra\u017ebu podpo\u0159ili a p\u0159isp\u011bli k tomu, \u017ee kalend\u00e1\u0159 Pirelli nad\u00e1le inspiruje i pom\u00e1h\u00e1,\u201c uvedl Zden\u011bk Vacl z Pirelli.<\/p>\n

Unik\u00e1tn\u00ed tradice, nezam\u011bniteln\u00e9 um\u011bn\u00ed<\/strong><\/p>\n

Kalend\u00e1\u0159 Pirelli, jen\u017e je synonymem kr\u00e1sy a inovace, ka\u017edoro\u010dn\u011b vzd\u00e1v\u00e1 hold osobnostem a viz\u00edm, kter\u00e9 p\u0159etv\u00e1\u0159ej\u00ed sv\u011bt. Rok 2025 v tomto sm\u011bru nen\u00ed v\u00fdjimkou. Fotograf Ethan James Green zachytil na pl\u00e1\u017e\u00edch Virginia Key Beach Park v Miami dvan\u00e1ct v\u00fdjime\u010dn\u00fdch osobnost\u00ed v\u010detn\u011b here\u010dky Simone Ashley, herce Vincenta Cassela a aktivistky Hunter Schafer.<\/p>\n

Kalend\u00e1\u0159 nen\u00ed komer\u010dn\u011b dostupn\u00fd \u2013 jeho jedinou cestou k \u010desk\u00e9mu publiku je benefi\u010dn\u00ed aukce, kter\u00e1 letos p\u0159inesla dosud nejvy\u0161\u0161\u00ed \u010d\u00e1stku. \u201eP\u0159ehodnocen\u00ed a odhalen\u00ed\u201c, jak zn\u00ed t\u00e9ma leto\u0161n\u00edho vyd\u00e1n\u00ed, oslavuje p\u0159irozenou kr\u00e1su t\u011bla a z\u00e1rove\u0148 p\u0159in\u00e1\u0161\u00ed p\u0159\u00edle\u017eitost podpo\u0159it dobrou v\u011bc.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Kalend\u00e1\u0159 Pirelli znovu spojil sv\u011bt um\u011bn\u00ed s dobro\u010dinnost\u00ed a v aukci na iDNES.cz vynesl \u010d\u00e1stku…<\/p>\n","protected":false},"author":2,"featured_media":9633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,36,49],"tags":[],"class_list":["post-9632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-csr","category-marketing","category-media"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9632"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9632\/revisions"}],"predecessor-version":[{"id":9677,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9632\/revisions\/9677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/9633"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}