{"id":9704,"date":"2024-12-16T10:37:12","date_gmt":"2024-12-16T10:37:12","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=9704"},"modified":"2024-12-16T10:37:34","modified_gmt":"2024-12-16T10:37:34","slug":"nexen-sponzorem-bayernu-munchen","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=9704","title":{"rendered":"NEXEN sponzorem Bayernu M\u00fcnchen"},"content":{"rendered":"

NEXEN TIRE, kter\u00e1 vyr\u00e1b\u00ed pneumatiky i v \u010cesku, u\u017e nem\u00e1 ve sponzorsk\u00e9 st\u00e1ji jen pra\u017eskou Slavii. Pro rok 2025 uzav\u0159ela glob\u00e1ln\u00ed partnerstv\u00ed s n\u011bmeck\u00fdm FC Bayern M\u00fcnchen. Bayern je jedn\u00edm z nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch klub\u016f Bundesligy, kter\u00fd tak\u00e9 vyhr\u00e1l rekordn\u00edch \u0161est titul\u016f v Lize mistr\u016f UEFA.<\/strong>
\n<\/p>\n

Jako ofici\u00e1ln\u00ed partner pro pneumatiky bude NEXEN TIRE v\u00fdrazn\u011b prezentovat svou zna\u010dku na LED tabul\u00edch v Allianz Aren\u011b, domovsk\u00e9m stadionu FC Bayern M\u00fcnchen, aby za ujala fanou\u0161ky, kte\u0159\u00ed sleduj\u00ed n\u011bmeck\u00e9 a evropsk\u00e9 klubov\u00e9 sout\u011b\u017ee. LED reklamy se budou zobrazovat b\u011bhem v\u0161ech dom\u00e1c\u00edch z\u00e1pas\u016f FC Bayern M\u00fcnchen v Bundeslize. Tyto reklamy budou tak\u00e9 vys\u00edl\u00e1ny v televizi v N\u011bmecku, Rakousku a \u0160v\u00fdcarsku, co\u017e d\u00e1le zv\u00fd\u0161\u00ed viditelnost zna\u010dky. Krom\u011b toho spole\u010dnost pl\u00e1nuje reklamn\u00ed kampan\u011b s hr\u00e1\u010di FC Bayern M\u00fcnchen, aby pos\u00edlila spojen\u00ed s fanou\u0161ky po cel\u00e9m sv\u011bt\u011b.<\/p>\n

Evropa je pro NEXEN TIRE kl\u00ed\u010dov\u00fdm trhem a tvo\u0159\u00ed p\u0159ibli\u017en\u011b 40 % celkov\u00fdch prodej\u016f spole\u010dnosti. Tento region m\u00e1 strategick\u00fd v\u00fdznam a spole\u010dnost NEXEN TIRE se rozhodla je\u0161t\u011b intenzivn\u011bji komunikovat s evropsk\u00fdmi spot\u0159ebiteli prost\u0159ednictv\u00edm partnerstv\u00ed s renomovan\u00fdmi fotbalov\u00fdmi kluby, jako je FC Bayern M\u00fcnchen. Zejm\u00e9na Allianz Arena, k ter\u00e1 pojme v\u00edce ne\u017e 75 000 div\u00e1k\u016f, poskytuje ide\u00e1ln\u00ed platformu pro efektivn\u00ed zac\u00edlen\u00ed na evropsk\u00e9 publikum.<\/p>\n

Toto partnerstv\u00ed navazuje na d\u011bdictv\u00ed spole\u010dnosti NEXEN TIRE v oblasti sportovn\u00edho marketingu v Evrop\u011b. Mezi to m\u016f\u017eeme po\u010d\u00edtat 12 let trvaj\u00edc\u00ed spolupr\u00e1ci s bundesligov\u00fdm klubem Eintracht Frankfurt, stejn\u011b jako partnerstv\u00ed s Manchesterem City v anglick\u00e9 Premier League, Juventusem v italsk\u00e9 Serii A a SK Slavia Praha v \u010desk\u00e9 lize.<\/p>\n

NEXEN TIRE se sna\u017e\u00ed zv\u00fd\u0161it pov\u011bdom\u00ed o sv\u00e9 zna\u010dce i mimo Evropu. V Severn\u00ed Americe nap\u0159\u00edklad spole\u010dnost inzeruje na domovsk\u00e9m stadionu t\u00fdmu San Diego Padres, kter\u00fd hraje Major League Baseball. Na Bl\u00edzk\u00e9m v\u00fdchod\u011b sponzoruje fotbalov\u00fd klub Al Nasr SC ve Spojen\u00fdch arabsk\u00fdch emir\u00e1tech s c\u00edlem zv\u00fd\u0161it pov\u011bdom\u00ed o zna\u010dce v tomto regionu.<\/p>\n

Strategick\u00e9 marketingov\u00e9 iniciativy spole\u010dnosti NEXEN TIRE p\u0159isp\u011bly k dobr\u00fdm finan\u010dn\u00edm v\u00fdsledk\u016fm, zejm\u00e9na v Evrop\u011b, kde v posledn\u00edch t\u0159ech letech prodeje neust\u00e1le rostly. V roce 2023 dos\u00e1hla spole\u010dnost v Evrop\u011b rekordn\u00edch tr\u017eeb ve v\u00fd\u0161i 1 004,6 miliardy KRW, a to pr\u00e1v\u011b d\u00edky siln\u00e9mu r\u016fstu prodeje.<\/p>\n

\u201eProto\u017ee mlad\u00e1 a dynamick\u00e1 image zna\u010dky NEXEN TIRE je na\u0161\u00edm z\u00e1kladem, pl\u00e1nujeme d\u00e1le pos\u00edlit zn\u00e1most na\u0161\u00ed zna\u010dky v Evrop\u011b spoluprac\u00ed s Bayernem M\u00fcnchen, jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch fotbalov\u00fdch klub\u016f na sv\u011bt\u011b,\u201c \u0159ekl Travis Kang, glob\u00e1ln\u00ed gener\u00e1ln\u00ed \u0159editel spole\u010dnosti NEXEN TIRE. \u201eBudeme tak d\u00e1le demonstrovat vitalitu spole\u010dnosti NEX EN TIRE v celosv\u011btov\u00e9m m\u011b\u0159\u00edtku.\u201c<\/p>\n

V \u010cesku je Nexen Tire zn\u00e1m\u00e1 jako sponzor Slavie Praha.<\/strong><\/p>\n

\"\"<\/p>\n

Zdroj: Nexen<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

NEXEN TIRE, kter\u00e1 vyr\u00e1b\u00ed pneumatiky i v \u010cesku, u\u017e nem\u00e1 ve sponzorsk\u00e9 st\u00e1ji jen pra\u017eskou…<\/p>\n","protected":false},"author":2,"featured_media":9705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,61,29,70],"tags":[],"class_list":["post-9704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pneu","category-sponzoring","category-sport"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9704"}],"version-history":[{"count":6,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9704\/revisions"}],"predecessor-version":[{"id":9739,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9704\/revisions\/9739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/9705"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}