{"id":9944,"date":"2024-12-31T09:26:32","date_gmt":"2024-12-31T09:26:32","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=9944"},"modified":"2024-12-31T09:27:24","modified_gmt":"2024-12-31T09:27:24","slug":"cupra-rozjima-nad-rokem-vyzev-a-rustu","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=9944","title":{"rendered":"CUPRA rozj\u00edm\u00e1 nad rokem v\u00fdzev a r\u016fstu"},"content":{"rendered":"

S koncem roku 2024 nast\u00e1v\u00e1 obdob\u00ed, v n\u011bm\u017e se ohl\u00ed\u017e\u00edme za uplynul\u00fdm rokem a rozj\u00edm\u00e1me o sv\u00fdch miln\u00edc\u00edch, abychom posoudili, \u010deho jsme dos\u00e1hli, a mohli obr\u00e1tit svou pozornost k nadch\u00e1zej\u00edc\u00edm c\u00edl\u016fm pro rok 2025.<\/strong>
\n<\/p>\n

Pro zna\u010dku CUPRA byl rok 2024 celkov\u011b mimo\u0159\u00e1dn\u011b v\u00fdznamn\u00fd, a to p\u0159edev\u0161\u00edm d\u00edky dosud nejv\u011bt\u0161\u00ed produktov\u00e9 ofenziv\u011b. CUPRA tak i nad\u00e1le vynik\u00e1 jako jedna z\u00a0nejrychleji rostouc\u00edch automobilov\u00fdch zna\u010dek, kter\u00e1 p\u0159in\u00e1\u0161\u00ed sv\u011b\u017e\u00ed v\u00edtr do evropsk\u00e9ho automobilov\u00e9ho pr\u016fmyslu, ale sou\u010dasn\u011b neskr\u00fdv\u00e1\u00a0velkou ambici st\u00e1t se opravdu glob\u00e1ln\u00ed zna\u010dkou, je\u017e inspiruje sv\u011bt z\u00a0Barcelony.<\/p>\n

Nejv\u011bt\u0161\u00ed produktov\u00e1 ofenziva zna\u010dky CUPRA<\/strong>
\nCUPRA v pr\u016fb\u011bhu jedin\u00e9ho roku p\u0159edstavila kompletn\u00ed produktovou \u0159adu vozidel. Velk\u00e9 pozornosti se od sv\u00e9 z\u00e1\u0159ijov\u00e9 sv\u011btov\u00e9 premi\u00e9ry t\u011b\u0161\u00ed p\u0159edev\u0161\u00edm CUPRA Terramar. Sportovn\u00ed SUV svou kombinac\u00ed v\u00fdjime\u010dn\u00e9ho designu a sportovn\u00edch v\u00fdkon\u016f p\u0159in\u00e1\u0161\u00ed postoj nekonven\u010dn\u00edho vyz\u00fdvatele \u0161ir\u0161\u00edmu publiku. Terramar se po uveden\u00ed na trh p\u0159idal k modelu CUPRA Tavascan, kter\u00fd je dal\u0161\u00edm z nov\u00fdch protagonist\u016f zna\u010dky CUPRA. Prvn\u00ed zcela elektrick\u00e9 SUV kup\u00e9 CUPRA m\u011bn\u00ed definici toho, co elektromobil dok\u00e1\u017ee nab\u00eddnout z hlediska emoc\u00ed.<\/p>\n

CUPRA Formentor p\u0159in\u00e1\u0161\u00ed pokrok v inovovan\u00e9 podob\u011b s nov\u00fdm designov\u00fdm stylem. Byla p\u0159edstavena na akci \u201eDesign Obsession\u201c (Posedlost designem), na n\u00ed\u017e byla st\u0159edem pozornosti spole\u010dn\u011b s modelem CUPRA Leon, kter\u00fd byl rovn\u011b\u017e nov\u011b navr\u017een a obdr\u017eel vylep\u0161en\u00ed.<\/p>\n

Produktovou ofenzivu zna\u010dky CUPRA zavr\u0161il v roce 2024 model CUPRA Born VZ. Nov\u00e1, v\u00fdkonn\u011bj\u0161\u00ed verze prvn\u00edho elektromobilu CUPRA byla p\u0159edstavena v \u00fanoru jako automobil, kter\u00fd kombinuje sportovn\u00ed v\u00fdkony a elektrifikaci.<\/p>\n

CUPRA tak nyn\u00ed disponuje diverzifikovanou produktovou \u0159adou, s\u00a0n\u00ed\u017e pokra\u010duje v\u00a0p\u0159ekon\u00e1v\u00e1n\u00ed obchodn\u00edch rekord\u016f. Prvn\u00edch dev\u011bt m\u011bs\u00edc\u016f leto\u0161n\u00edho roku bylo nejlep\u0161\u00edm obdob\u00edm v\u00a0historii zna\u010dky CUPRA, kter\u00e1 dodala 179\u00a0100 voz\u016f, o 5,3 % v\u00edce ne\u017e ve stejn\u00e9m obdob\u00ed roku 2023.<\/p>\n

\"\"<\/p>\n

Cesta ke glob\u00e1ln\u00ed zna\u010dce<\/strong>
\nCUPRA vynalo\u017eila v\u00a0roce 2024 velk\u00e9 \u00fasil\u00ed, aby se p\u0159ibl\u00ed\u017eila k\u00a0c\u00edli st\u00e1t se glob\u00e1ln\u00ed zna\u010dkou. Jedn\u00edm z\u00a0nejv\u011bt\u0161\u00edch krok\u016f t\u00edmto sm\u011brem je nadch\u00e1zej\u00edc\u00ed expanze do USA. CUPRA pl\u00e1nuje vstoupit na tamn\u00ed trh do konce desetilet\u00ed a oslovit novou generaci americk\u00fdch milovn\u00edk\u016f automobil\u016f. CUPRA proto ji\u017e zah\u00e1jila p\u0159edb\u011b\u017en\u00e1 jedn\u00e1n\u00ed se spole\u010dnost\u00ed Penske Automotive Group o potenci\u00e1ln\u00edm partnerstv\u00ed, kter\u00e9 by se mohlo st\u00e1t sou\u010d\u00e1st\u00ed t\u00e9to cesty.<\/p>\n

CUPRA roz\u0161i\u0159uje svou glob\u00e1ln\u00ed p\u0159\u00edtomnost tak\u00e9 prost\u0159ednictv\u00edm showroom\u016f CUPRA City Garage. CUPRA se t\u00edm dost\u00e1v\u00e1 do center sv\u011btov\u00fdch velkom\u011bst, jejich\u017e obyvatele oslovuje um\u011bn\u00edm, hudbou, gastronomi\u00ed a sportem.<\/p>\n

CUPRA v \u00fanoru, u p\u0159\u00edle\u017eitosti sv\u00e9ho 6. v\u00fdro\u010d\u00ed, otev\u0159ela v Madridu sv\u016fj dosud nejv\u011bt\u0161\u00ed showroom CUPRA City Garage s podlahovou plochou v\u00edce ne\u017e 1300 m2<\/sup>. To v\u0161ak nebyl posledn\u00ed krok na t\u00e9to cest\u011b. CUPRA toti\u017e v z\u00e1v\u011bru roku dos\u00e1hla dal\u0161\u00edho miln\u00edku a v tureck\u00e9m Istanbulu, ve \u010dtvrti Galataport, kter\u00e1 pulzuje \u017eivotem, otev\u0159ela ji\u017e 10. showroom CUPRA City Garage.<\/p>\n

Rostouc\u00ed Kmen CUPRA<\/strong>
\nV\u00a0roce 2024 rostl spolu se zna\u010dkou tak\u00e9 Kmen CUPRA uzav\u00edr\u00e1n\u00edm nov\u00fdch partnerstv\u00ed a posilov\u00e1n\u00edm dosavadn\u00edch \u00fasp\u011b\u0161n\u00fdch kooperac\u00ed.<\/p>\n

CUPRA posunula spolupr\u00e1ci se sv\u00fdm ambasadorem J.A. Bayonou na zcela novou \u00farove\u0148 vytvo\u0159en\u00edm sout\u011b\u017ee \u201eThe Dream Makers\u201c spolu se \u0161kolou ESCAC. Jej\u00edm c\u00edlem je p\u0159in\u00e1\u0161et impulzy pro rozvoj nov\u00e9 generace filmov\u00fdch tv\u016frc\u016f. Prvn\u00ed v\u00edt\u011bzov\u00e9 byli vyhl\u00e1\u0161eni v\u00a0pr\u016fb\u011bhu \u00favodn\u00edho ve\u010dera Filmov\u00e9ho festivalu Sitges 2024 ve \u0161pan\u011blsk\u00e9m p\u0159\u00edmo\u0159sk\u00e9m m\u011bst\u011b. CUPRA v\u00a0r\u00e1mci sv\u00e9ho zam\u011b\u0159en\u00ed na um\u011bn\u00ed uzav\u0159ela tak\u00e9 alianci s\u00a0nadac\u00ed Fundaci\u00f3 Joan Mir\u00f3. Zna\u010dka se stala jedn\u00edm ze sponzor\u016f presti\u017en\u00edho ocen\u011bn\u00ed Joan Mir\u00f3 Prize, kter\u00e9 oslavuje talent a d\u00edla nov\u00fdch modern\u00edch um\u011blc\u016f.<\/p>\n

CUPRA se stala rovn\u011b\u017e glob\u00e1ln\u00edm partnerem 37. Poh\u00e1ru Ameriky, jedn\u00e9 z nejv\u011bt\u0161\u00edch sportovn\u00edch akc\u00ed na sv\u011bt\u011b, kter\u00e1 poprv\u00e9 v historii zav\u00edtala do barcelonsk\u00fdch dok\u016f. A ned\u00e1vno CUPRA vstoupila do sezony Formule E 2024\/2025 s nov\u00fdm t\u00fdmem CUPRA KIRO, kter\u00fd zalo\u017eila se spole\u010dnost\u00ed Kiro Race Co.<\/p>\n

CUPRA nav\u00edc prodlou\u017eila svou glob\u00e1ln\u00ed alianci s\u00a0klubem F.C. Barcelona do roku 2029. Zna\u010dka CUPRA se stala jeho ofici\u00e1ln\u00edm automobilov\u00fdm partnerem pro mobilitu a ofici\u00e1ln\u00edm vozem. CUPRA nav\u00edc roz\u0161\u00ed\u0159ila sv\u00e9 sponzorstv\u00ed na v\u0161echny profesion\u00e1ln\u00ed sporty klubu, kter\u00fd letos oslavil sv\u00e9 125. v\u00fdro\u010d\u00ed.<\/p>\n

A nesm\u00edme zapomenout ani na hudebn\u00ed sc\u00e9nu, kterou CUPRA i nad\u00e1le podporuje spole\u010dn\u011b s\u00a0hudebn\u00edm festivalem Primavera Sound. CUPRA nav\u00edc vytv\u00e1\u0159ela p\u0159irozen\u00e1 spojen\u00ed v\u00a0r\u00e1mci sv\u00e9ho Kmene CUPRA a se sv\u00fdmi partnery, jak\u00fdmi jsou MAM, Marset nebo Vichy Catalan, a to na z\u00e1klad\u011b spole\u010dn\u00e9ho c\u00edle b\u00fdt autentick\u00fd, revolu\u010dn\u00ed a emocion\u00e1ln\u00ed.<\/p>\n

\"\"<\/p>\n

Zna\u010dku d\u011blaj\u00ed lid\u00e9<\/strong>
\nJi\u017e bylo zm\u00edn\u011bno mnoho skv\u011bl\u00fdch v\u011bc\u00ed, kter\u00e9 rok 2024 p\u0159inesl, ale nyn\u00ed se zam\u011b\u0159me na lidi, kte\u0159\u00ed stoj\u00ed za t\u00edmto \u00fasp\u011bchem.<\/p>\n

Rok 2024 byl pro zna\u010dku \u00fasp\u011b\u0161n\u00fd navzdory mnoha p\u0159ek\u00e1\u017ek\u00e1m, kter\u00e9 CUPRA musela p\u0159ekonat, aby uskute\u010dnila sv\u00e9 ambice a nalezla \u0159e\u0161en\u00ed pro v\u00fdzvy, jim\u017e \u010del\u00ed p\u0159i transformaci na elektromobilitu, v\u010detn\u011b nejistot ohledn\u011b dal\u0161\u00edho v\u00fdvoje v\u00a0automobilov\u00e9m pr\u016fmyslu a cel uvalen\u00fdch Evropskou uni\u00ed na elektromobily, jak\u00fdm je CUPRA Tavascan.<\/p>\n

CUPRA by nedo\u0161la tak daleko bez sv\u00fdch z\u00e1kazn\u00edk\u016f, zam\u011bstnanc\u016f, m\u00e9di\u00ed, tv\u016frc\u016f obsahu, Kmene CUPRA a v\u0161ech lid\u00ed, kte\u0159\u00ed jsou stoupenci stejn\u00e9 posedlosti. CUPRA p\u0159ekon\u00e1v\u00e1 v\u0161echny uveden\u00e9 v\u00fdzvy spole\u010dn\u011b s\u00a0nimi, a to trval\u00fdm odhodl\u00e1n\u00edm uskute\u010d\u0148ovat udr\u017eitelnou a ziskovou budoucnost. V\u0161ichni tito lid\u00e9 jsou opravdov\u00fdm highlightem tohoto roku \u2013 jsou jedn\u00edm z\u00a0n\u00e1s, a my jsme CUPRA.<\/p>\n

P\u0159edseda p\u0159edstavenstva Wayne Griffiths k\u00a0tomu uvedl:\u00a0\u201eRozhoduj\u00edc\u00ed rok pro zna\u010dku CUPRA se ch\u00fdl\u00ed ke konci. Na trhu proch\u00e1zej\u00edc\u00edm t\u011b\u017ek\u00fdm obdob\u00edm byl pln\u00fd v\u00fdzev. Zrozen\u00ed zna\u010dky CUPRA p\u0159ineslo novou energii, kter\u00e1 transformovala n\u00e1\u0161 postoj: od ochra\u0148ov\u00e1n\u00ed a br\u00e1n\u011bn\u00ed jsme p\u0159e\u0161li ke snaze v\u00edt\u011bzit. A bez lid\u00ed s\u00a0t\u00edmto postojem v\u00edt\u011bze, kte\u0159\u00ed tvo\u0159\u00ed zna\u010dku CUPRA, by \u017e\u00e1dn\u00fd \u00fasp\u011bch nebyl mo\u017en\u00fd.\u201c<\/strong><\/p>\n

Nyn\u00ed je \u010das u\u017e\u00edt si o sv\u00e1tc\u00edch zaslou\u017een\u00fd odpo\u010dinek a znovu nab\u00edt sv\u00e9 \u201ebaterky\u201c, abychom mohli p\u0159iv\u00edtat nov\u00fd rok pln\u00fd nov\u00fdch projekt\u016f.<\/p>\n

CUPRA zah\u00e1j\u00ed rok 2025 velkolep\u011b. CUPRA bude hostit prvn\u00ed DJ set roku, s\u00a0n\u00edm\u017e vystoup\u00ed DJ a producentka Cora Novoa v\u00a0r\u00e1mci exkluzivn\u00ed oslavy, kter\u00e1 bude remixem ducha ikonick\u00e9ho novoro\u010dn\u00edho koncertu pro kampa\u0148 na ofici\u00e1ln\u00edch kan\u00e1lech CUPRA na soci\u00e1ln\u00edch s\u00edt\u00edch. Hudebn\u00ed producentka a DJ propoj\u00ed klasick\u00e9 melodie se sv\u00fdm odv\u00e1\u017en\u00fdm, avantgardn\u00edm p\u0159\u00edstupem k\u00a0elektronick\u00e9 hudb\u011b, a posune tak hranice zp\u016fsobem, jak\u00fd je vlastn\u00ed pouze zna\u010dce CUPRA.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

S koncem roku 2024 nast\u00e1v\u00e1 obdob\u00ed, v n\u011bm\u017e se ohl\u00ed\u017e\u00edme za uplynul\u00fdm rokem a rozj\u00edm\u00e1me…<\/p>\n","protected":false},"author":2,"featured_media":9945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,53],"tags":[],"class_list":["post-9944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-vysledky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9944"}],"version-history":[{"count":5,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9944\/revisions"}],"predecessor-version":[{"id":9954,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/9944\/revisions\/9954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/9945"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}