{"id":999,"date":"2023-12-18T10:33:08","date_gmt":"2023-12-18T10:33:08","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=999"},"modified":"2023-12-18T11:16:27","modified_gmt":"2023-12-18T11:16:27","slug":"dealeri-fordu-odmitaji-prodavat-elektromobily","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=999","title":{"rendered":"P\u011btina dealer\u016f FMC nechce elektrick\u00e9 Fordy"},"content":{"rendered":"<div class=\"article-detail\">\n<div class=\"opener\">\n<h2>St\u00e1le v\u00edce dealer\u016f Fordu odm\u00edt\u00e1 prod\u00e1vat elektromobily. Vid\u00ed nez\u00e1jem o n\u011b, ze hry je u\u017e p\u011btina z nich. Situaci komentuje port\u00e1l Autoforum.<\/h2>\n<\/div>\n<p class=\"perex\">Je\u0161t\u011b na sklonku lo\u0148sk\u00e9ho roku si modr\u00fd ov\u00e1l myslel, \u017ee m\u00edsto aut za ni\u017e\u0161\u00ed statis\u00edce korun bude ve stejn\u00e9m mno\u017estv\u00ed prod\u00e1vat elektromobily za miliony. A spousta dealer\u016f tomu v\u011b\u0159ila s n\u00edm. Ford z\u016fst\u00e1v\u00e1 naivn\u00ed dones, deale\u0159i u\u017e lo\u010f opou\u0161t\u00ed.<\/p>\n<p>Letos jsme v\u0161ak u\u017e n\u011bkolikr\u00e1t zm\u00ednili, \u017ee\u00a0<a href=\"https:\/\/www.autoforum.cz\/predstaveni\/ford-stopnul-svou-280miliardovou-investici-do-nechtenych-elektromobilu-pote-co-zacal-prodelavat-840-tisic-kc-na-kazdem-z-nich\/\">elektrick\u00fd program Fordu je po\u0159\u00e1dn\u00e9 fiasko<\/a>. Sama automobilka to vid\u00ed a n\u011bjak\u00fdm zp\u016fsobem se tomu p\u0159izp\u016fsobuje, naivn\u00ed sm\u011brem do budoucna ale z\u016fst\u00e1v\u00e1 d\u00e1l. P\u0159esto sv\u00fdm dealer\u016fm, kte\u0159\u00ed se loni do programu Model e p\u0159ihl\u00e1sili s t\u00edm, \u017ee budou investovat miliony korun, aby tyto vozy mohli prod\u00e1vat, nyn\u00ed umo\u017enila, aby z n\u011bj zase vystoupili. Modr\u00fd ov\u00e1l to prezentoval jako gesto a jist\u011b doufal, \u017ee na hromadn\u00fd exodus nedojde. Jen\u017ee p\u0159esn\u011b to se stalo &#8211; prodejci z velk\u00e9 \u010d\u00e1sti p\u0159estali m\u00edt z\u00e1jem prop\u00e1lit des\u00edtky milion\u016f, aby mohli nab\u00edzet vozy, o kter\u00e9 lid\u00e9 o\u010dividn\u011b moc nestoj\u00ed.<\/p>\n<p>A opravdu tu ne\u0161lo o mal\u00e9 investice. Ford v r\u00e1mci programu nastavil podm\u00ednky, kter\u00e9 se v p\u0159\u00edpad\u011b nez\u00e1jmu o tyto vozy mohou st\u00e1t pomalu likvida\u010dn\u00edmi. Z\u00e1kladn\u00ed forma zapojen\u00ed se zvan\u00e1 EV Certified toti\u017e vych\u00e1z\u00ed na 500 tis\u00edc dolar\u016f (cca 11,1 mil. K\u010d) a vy\u017eaduje mimo jin\u00e9 instalaci alespo\u0148 jedn\u00e9 rychlodob\u00edjec\u00ed stanice. V p\u0159\u00edpad\u011b kategorie Certified Elite jsou ale ji\u017e takov\u00e9 stojany pot\u0159ebn\u00e9 alespo\u0148 dva, krom\u011b toho mus\u00ed b\u00fdt showroom napln\u011bn i p\u0159edv\u00e1d\u011bc\u00edmi vozy. To ov\u0161em znamen\u00e1, \u017ee po\u010d\u00e1te\u010dn\u00ed investice dealer\u016f se pohybuje mezi 1 a 1,2 miliony dolar\u016f (22,2 a\u017e 26,7 mil. K\u010d).<\/p>\n<p><strong>P\u011btina prodejc\u016f nechce do programu Model e<\/strong><\/p>\n<p>\u0160\u00e9f modr\u00e9ho ov\u00e1lu Jim Farley uvedl, \u017ee s podm\u00ednkami druh\u00e9 zm\u00edn\u011bn\u00e9 kategorie souhlasilo 1 659 dealer\u016f, zat\u00edmco m\u00e9n\u011b investovat hodl\u00e1 dal\u0161\u00edch 261. Celkov\u011b se tedy do programu Model e p\u0159ihl\u00e1silo 1 920 prodejc\u016f, aktu\u00e1ln\u011b od n\u011bj ov\u0161em tak\u0159ka 400 z nich, tedy v\u00edce p\u011btina, d\u00e1v\u00e1 ruce pry\u010d. P\u0159i\u010dem\u017e je ot\u00e1zkou, zda tato lavina nespust\u00ed dal\u0161\u00ed, kter\u00e1 bude je\u0161t\u011b v\u011bt\u0161\u00ed. Fordu nav\u00edc jeho nem\u00edstn\u00fd tlak m\u016f\u017ee zp\u016fsobit i dal\u0161\u00ed probl\u00e9my, z\u0159ejm\u011b j\u00edm poru\u0161uje americk\u00e9 z\u00e1kony.<\/p>\n<p>To minul\u00fd t\u00fdden potvrdila st\u00e1tn\u00ed komise pro motorov\u00e1 vozidla v Illinois, jen\u017e dala za pravdu 26 prodejc\u016fm, dle kter\u00fdch se program neslu\u010doval s legislativou. Pro tento st\u00e1t tedy musel b\u00fdt upraven, co\u017e povede ke sn\u00ed\u017een\u00ed investic. Jeliko\u017e ale Ford p\u0159izn\u00e1v\u00e1 \u201ezm\u011bnu podm\u00ednek na trhu\u201c, tedy jin\u00fdmi slovy uzn\u00e1v\u00e1, \u017ee z\u00e1jem o elektromobily je v\u00fdrazn\u011b ni\u017e\u0161\u00ed, ne\u017e s jak\u00fdm po\u010d\u00edtal, m\u016f\u017ee se st\u00e1t, \u017ee deale\u0159i ji\u017e nebudou cht\u00edt platit za Model e ani hal\u00ed\u0159.<\/p>\n<p>Mluv\u010d\u00ed Fordu v reakci na odchod stovek prodejc\u016f uvedl, \u017ee za sv\u00fdm \u201edobrovoln\u00fdm\u201c programem d\u00e1l stoj\u00ed. V\u016fbec by n\u00e1s ale nezasko\u010dilo, kdyby odchod\u016f p\u0159ib\u00fdvalo &#8211; loni se z 2 924 prodejc\u016f rozhodla v\u011bt\u0161ina pro, dnes u\u017e je to skoro p\u016fl nap\u016fl &#8211; p\u016flka dealery tedy v\u016fbec nem\u00e1 z\u00e1jem elektromobily aktivn\u011b prod\u00e1vat. Jak jsme tedy ji\u017e p\u00e1rkr\u00e1t zm\u00ednili, rok 2023 bude br\u00e1n za obdob\u00ed, kdy by se v\u00fdrobci kone\u010dn\u011b mohli probrat ze sv\u00e9ho zelen\u00e9ho opojen\u00ed. Ud\u011blaj\u00ed to ale. N\u011bjak\u00e9 proz\u0159en\u00ed vid\u00edme, od n\u00e1vratu zp\u00e1tky k logick\u00e9mu a racion\u00e1ln\u00edmu uva\u017eov\u00e1n\u00ed jsou ale po\u0159\u00e1d hodn\u011b daleko.<\/p>\n<p><strong>Zdroj: Autoforum, Petr Prokopec<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1003\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2023\/12\/Ford-Autoforum-778x900.jpeg\" alt=\"\" width=\"778\" height=\"900\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2023\/12\/Ford-Autoforum-778x900.jpeg 778w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2023\/12\/Ford-Autoforum-885x1024.jpeg 885w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2023\/12\/Ford-Autoforum-768x889.jpeg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2023\/12\/Ford-Autoforum.jpeg 972w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><\/p>\n<\/div>\n<p><!--more--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>St\u00e1le v\u00edce dealer\u016f Fordu odm\u00edt\u00e1 prod\u00e1vat elektromobily. Vid\u00ed nez\u00e1jem o n\u011b, ze hry je u\u017e&#8230;<\/p>\n","protected":false},"author":1,"featured_media":287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,9],"tags":[],"class_list":["post-999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-elektromobily"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=999"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/999\/revisions"}],"predecessor-version":[{"id":1011,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/999\/revisions\/1011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/287"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}